Meredith Corp. will introduce Allrecipes magazine, a spin-off of the cooking site it bought in 2012, the company said on Monday.The magazine will guarantee its advertisers an average paid circulation of 500,000 and publish six times a year, starting with a December issue planned to hit newsstands in mid-November.Meredith tested the new magazine this spring by bundling it with issues of Better Homes and Gardens, Parents, Family Circle and Fitness. It has also promoted it on Allrecipes.com. The promotions led to 400,000 paid orders, according to the company."Clearly there is a tremendous enthusiasm and passion for a print extension of the Allrecipes brand, and we intend to maximize the platform delivery to consumers and marketers," said Tom Witschi, an executive vice president at Meredith and president of its women's lifestyle group, in a statement.Meredith agreed to buy Allrecipes.com from Reader's Digest Association for $175 million in January 2012.Christine Guilfoyle, the group publisher in charge of Meredith's Every Day with Rachel Ray and Eating Well magazines, was named to oversee ad sales at Allrecipes magazine as well. Cheryl Brown, editorial director at Meredith's Recipe.com, will be editor in chief of the new title."Allrecipes magazine will have a distinct voice and personality which will appeal to 'cooks like me,'" Ms. Brown said in a statement. "It will speak to everyday cooks who want to share their ideas and inspiring recipes with friends, family and other... Continue reading at 'Crains New York'
[ Crains New York | 2013-07-16 00:00:00 UTC ]
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The re-booted iteration of Oprah's influential book club is leveraging multiple platforms in print and digital for maximum exposure and engagement. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-27 00:00:00 UTC ]
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Is an all-digital library just the 21st-century update of the traditional library? Or a free database and ebook service with better branding? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-22 00:00:00 UTC ]
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Pan Macmillan has said its physical book sales in the UK grew by 4.3% in value in 2013. The... Continue reading at The Bookseller
[ The Bookseller | 2014-01-22 00:00:00 UTC ]
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Newsweek has delayed the rollout of its new print edition until early March, with a cover date of March 7, according to Jim Impoco, Newsweek's editor since September. The brand, which went all-digital at the end of 2012, had said last month that it planned to roll out a print revival in January... Continue reading at Advertising Age
[ Advertising Age | 2014-01-22 00:00:00 UTC ]
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Radio Times, which accounts for 60% of its publisher's profits, is undergoing a transformation to woo younger readersWhile other magazine publishers chase the digital-savvy generation of under-25s Radio Times is swimming against the tide somewhat, targeting a slightly older, thirtysomething... Continue reading at The Guardian
[ The Guardian | 2014-01-20 00:00:00 UTC ]
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The Hope Waddell Training Institution, a school in Nigeria founded in 1895 by Presbyterian missionaries, is laying claim to have set up Africa's oldest press. But could it be so?Hope Waddell, in Calabar, Cross River State, had a functioning printing press from 1903, initially to serve the school... Continue reading at The Guardian
[ The Guardian | 2014-01-20 00:00:00 UTC ]
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The Pew survey found that e-reading increased as well but that more adults read a print book in 2013 than in the previous year. 'Print remains the foundation of Americans’ reading habits,' the report stated. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-01-18 00:00:00 UTC ]
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New research by the Pew Internet and American Life Project shows that the percentage of American adults who read an ebook in the past year has risen to 28 percent, up from 23 percent in 2012. Yet the tree book isn't dead yet, at least in the popularity sense, as the results show most ebook... Continue reading at Betanews
[ Betanews | 2014-01-16 00:00:00 UTC ]
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E-books are rising in popularity, but according to the Pew Research Center, print remains the foundation of Americans’ reading habits. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-16 00:00:00 UTC ]
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A limited edition of Chang-Rae Lee's On Such A Full Sea turns typography into a sculpture.It was only a matter of time: the first 3-D printed book cover has arrived. Published by Riverhead Books on Tuesday, a limited edition of Chang-Rae Lee's novel On Such a Full Sea features a white slipcover... Continue reading at Fast Company
[ Fast Company | 2014-01-13 00:00:00 UTC ]
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Company plans enhanced discovery and search tools to explore the 5m magazines already createdPersonalised digital magazine app Flipboard is aiming to pass 150 million users in 2014, thanks to enhanced discovery and search tools that will allow users to better explore the 5m individual online... Continue reading at The Guardian
[ The Guardian | 2014-01-13 00:00:00 UTC ]
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Unit sales of print books fell 4% in the first week of 2014 compared to the week ended Jan. 6, 2013, at outlets that report to Nielsen BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-10 00:00:00 UTC ]
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JP Martin's much-loved but unavailable stories have been recovered for the rest of us by one courageous readerLet joy be unconfined! Almost seven years ago, I bewailed the loss of Uncle, the wealthy, purple-clad elephant with the BA whose surreal adventures, superbly illustrated by Quentin... Continue reading at The Guardian
[ The Guardian | 2014-01-10 00:00:00 UTC ]
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In the world of print magazines, fashion remains a stalwart.Top fashion titles such as Vogue, Glamour, Marie Claire, Harper's Bazaar, Elle, InStyle and People StyleWatch all finished 2013 with growth in print ad pages, according to the Publishers Information Bureau, which released its end of... Continue reading at Advertising Age
[ Advertising Age | 2014-01-10 00:00:00 UTC ]
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CEO Marissa Mayer wants her company to copy the publishing industry for its "elegant" designs, "distinctive voice," and of course, our CPMs.In an overtly flashy keynote address to the packed CES crowd yesterday, Yahoo CEO Marissa Mayer presented the company's vertical move into online magazines.... Continue reading at Fast Company
[ Fast Company | 2014-01-09 00:00:00 UTC ]
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Advertising Age, the trade publication introduced in 1930, announced Monday that it would publish its print edition every other week rather than weekly. The magazine, the largest publication in the ad trade field, will publish 25 issues in 2014, ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-01-07 00:00:00 UTC ]
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Sales of printed books fell by £98m last year - down 6.5% on 2012, figures show. Continue reading at BBC News
[ BBC News | 2014-01-06 00:00:00 UTC ]
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With Forbes for sale, Fortune's website divorcing from CNNMoney.com and Bloomberg Businessweek getting assessed as part of a companywide strategic review at Bloomberg, the year ahead could see a dramatic shift for top business magazines.The category offers a glimpse into the publishing world at... Continue reading at Advertising Age
[ Advertising Age | 2014-01-04 00:00:00 UTC ]
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The value of the printed book market fell by £98m in 2013, Nielsen BookScan data reveals.... Continue reading at The Bookseller
[ The Bookseller | 2014-01-03 00:00:00 UTC ]
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Sales of print books through outlets that report to Nielsen BookScan’s retail & club channel fell 2.5%, to 501.6 million units, in 2013, compared to 2012. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-03 00:00:00 UTC ]
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