Agency Says Libertarian Candidate Gary Johnson Stole Its Brand Concept

When Tampa, Fla., branding agency Spark conjured up a brand concept for Gary Johnson back in June, they never intended for the Libertarian presidential candidate's campaign to actually employ it. Turns out, according to the agency, the campaign did just that, using a very similar color scheme and design elements without permission, and without implementing the thorough "brand system" devised by the agency.In fact, the Johnson camp is still using a distinctive color scheme, design composition and similar font on its website home page, Twitter and Facebook pages and elsewhere, all of which unmistakably mirror ideas originated with Spark.In June, the agency published its quarterly magazine, Stick, which featured a variety of articles relating to the "underdog" theme. The agency -- which does not work with political clients -- decided to take a stab at creating branding specs for an underdog political campaign and chose to use the third party hopeful, former New Mexico governor and triathlete, as its guinea pig. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-08-10 00:00:00 UTC ]
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Magazine Brands Credit Video for Increased Social Engagement

Numbers show that consumer attraction to sight, sound and motion is undeniable. The post Magazine Brands Credit Video for Increased Social Engagement appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-11-20 00:00:00 UTC ]
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Ker Hawn made director of The Bent Agency

Literary agent Molly Ker Hawn has been appointed director of The Bent Agency UK. Continue reading at The Bookseller

[ The Bookseller | 2017-11-18 00:00:00 UTC ]
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Charlie Brotherstone opens own agency

Charlie Brotherstone, literary agent at Ed Victor Ltd, is opening his own agency. Continue reading at The Bookseller

[ The Bookseller | 2017-11-15 00:00:00 UTC ]
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Alexa and Hearst Team Up on ‘Voice-First’ Brand

Magazine media is finding a number of pioneering use cases for ambient computing. The post Alexa and Hearst Team Up on ‘Voice-First’ Brand appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-11-14 00:00:00 UTC ]
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To Improve Chatbots, Brands Need to Combine Automation With Human Oversight

Sephora is becoming something of a chatterbox. The beauty retailer regularly converses with customers, whether that's by sharing prom tips with teens on the social media platform Kik, or helping shoppers book in-store appointments via Facebook Messenger. This type of interactive exchange--in... Continue reading at AdWeek

[ AdWeek | 2017-11-13 00:00:00 UTC ]
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Why Publishers Need to Focus on Audience and Brand as They Step Up Their Video Efforts

The pivot to video came upon the publishing world with a force still being grappled with, even as the video environment continues to evolve. During a panel discussion on the subject during Adweek's first Elevate summit today, Vox general manager Andrew Golis described the experience as "moving... Continue reading at AdWeek

[ AdWeek | 2017-11-02 00:00:00 UTC ]
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Papa John's Picks Laundry Service as Its New Creative Agency

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[ Advertising Age | 2017-10-31 00:00:00 UTC ]
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When Building Their Brands, Two Retailers Look to the Power of Print

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[ Folio Magazine | 2017-10-30 00:00:00 UTC ]
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‘Facebook has been a disaster for us’: Candid thoughts of European publishers

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[ Digiday | 2017-10-24 00:00:00 UTC ]
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Can Volkswagen Rebuild Its Brand?

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[ Knowledge@Wharton | 2017-10-24 00:00:00 UTC ]
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Film agency APA investigating claim that Hollywood agent sexually assaulted young actor

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[ Los Angeles Times | 2017-10-20 00:00:00 UTC ]
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Chandler estate goes to RCW and The Agency

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[ The Bookseller | 2017-10-11 00:00:00 UTC ]
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There's a new agency in Toon: The North

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[ The Bookseller | 2017-10-11 00:00:00 UTC ]
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Denis Johnson: An Editor’s Love Story

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[ Publishers Weekly | 2017-10-06 00:00:00 UTC ]
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Shaw becomes Viney Agency director

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[ The Bookseller | 2017-09-29 00:00:00 UTC ]
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The Big Titles U.S. Agencies Will be Selling at the 2017 Frankfurt Book Fair

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[ Publishers Weekly | 2017-09-22 00:00:00 UTC ]
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[ The Guardian | 2017-09-22 00:00:00 UTC ]
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[ Publishing Perspectives | 2017-09-21 00:00:00 UTC ]
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Milly Johnson condemns fraudulent sales on Amazon

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[ The Bookseller | 2017-09-20 00:00:00 UTC ]
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