When Tampa, Fla., branding agency Spark conjured up a brand concept for Gary Johnson back in June, they never intended for the Libertarian presidential candidate's campaign to actually employ it. Turns out, according to the agency, the campaign did just that, using a very similar color scheme and design elements without permission, and without implementing the thorough "brand system" devised by the agency.In fact, the Johnson camp is still using a distinctive color scheme, design composition and similar font on its website home page, Twitter and Facebook pages and elsewhere, all of which unmistakably mirror ideas originated with Spark.In June, the agency published its quarterly magazine, Stick, which featured a variety of articles relating to the "underdog" theme. The agency -- which does not work with political clients -- decided to take a stab at creating branding specs for an underdog political campaign and chose to use the third party hopeful, former New Mexico governor and triathlete, as its guinea pig. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-08-10 00:00:00 UTC ]
News tagged with:
#facebook pages
#quarterly magazine
#guinea pig
Author and founder of the BuyMeOnce website Tara Button was a shopaholic until she fell in love with a Le Creuset pot. Now disposable is a dirty wordForget retail therapy. It’s so yesterday. Avoiding frequent visits to the shops is a better way to serenity, claims a book published this week,... Continue reading at The Guardian
[ The Guardian | 2018-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book published
#step-by-step guide
Blackadder actor Tony Robinson has expressed his anger at Bristol councillors over their plans to close 17 of the city's libraries, calling them "stupid bastards" on social media. Continue reading at The Bookseller
[ The Bookseller | 2018-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#library cuts
Former Simon & Schuster executive director Kerr MacRae has launched a literary agency and creative productions business, presenting himself as “London publishing’s first literary producer” with two major deals already secured. Continue reading at The Bookseller
[ The Bookseller | 2018-01-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#literary agency
#major deals
ICM Partners has acquired the Sagalyn Agency, a Washington, D.C.–based literary agency, following a four-year partnership between the two firms. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#icm partners
Publishers were able to make decent money on Facebook by making and selling custom videos for advertisers, but that could soon change. The post Facebook news-feed changes will cut into publishers’ branded-content revenue appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook news-feed
In 2017 the marginal growth was propelled not by breakout bestsellers, but by undervalued—perhaps literally—midlist writers. Continue reading at The Bookseller
[ The Bookseller | 2018-01-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#breakout bestsellers
Hello, book lovers! I’m book editor Carolyn Kellogg with this week’s literary news. THE BIG STORY John Freeman’s name is in lights — literary lights, that is, on the cover of the journal Freeman’s. In it, he encourages some of our greatest writers — Mohsin Hamid, Valeria Luiselli, Dave Eggers —... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book news
#book lovers
#literary news
#valeria luiselli
Facebook said today it will tweak the algorithms that control content in users’ news feeds to show more things that have been shared by friends and family, and less content from advertisers and publishers. The news feed, CEO Mark Zuckerberg said, will show less “passive content” that invites... Continue reading at Fast Company
[ Fast Company | 2018-01-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ll show
#news feeds
#sit back
Mark Zuckerberg is upending the News Feed, what people see on Facebook every day, in a way that will boost posts from friends, while downplaying messages from brands and media companies, even video posts.The Facebook CEO announced the changes on the social network on Thursday evening, and it... Continue reading at Advertising Age
[ Advertising Age | 2018-01-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media companies
#video posts
#thursday evening
#media partners
#reach audiences
Bonnier Zaffre's head of PR, Emily Burns, is leaving the company on 9th February 2018 to open her own PR and communications agency, BrandHive. Continue reading at The Bookseller
[ The Bookseller | 2018-01-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pr agency
#bonnier zaffre
#communications agency
After more than a decade of visits to CES, the tech-focused publisher will help Vogue, Allure and Bon Appetit show off their tech-y sides to advertisers. The post Why Wired is hosting its Conde Nast sister brands at CES this year appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#year appeared
Photographer Terry Richardson, whose often risqu images have been featured in A-list fashion magazines as well as in ad campaigns for leading fashion brands, is under investigation by the New York Police Department, according to a report that appears in this morning's Daily News. The paper's... Continue reading at Advertising Age
[ Advertising Age | 2018-01-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sexual assault
#miley cyrus
#president obama
#telegraph reported
The universities minister Jo Johnson has used a Boxing Day speech to highlight the issue of free speech and debate in universities. Continue reading at The Bookseller
[ The Bookseller | 2017-12-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#free speech
Nikesh Shukla and Julia Kingsford's new literary agency, The Good Agency, dedicated to championing under-represented voices in publishing, is receiving a grant for over half a million pounds from Arts Council England. Continue reading at The Bookseller
[ The Bookseller | 2017-12-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#million pounds
#nikesh shukla
#julia kingsford
#good agency
The £580,000 Arts Council England funding will support new initiative to find and develop black and minority ethnic, disabled and LGBTQ writersA new literary agency, which aims to discover “the next generation of diverse writers” and “blow open the pipeline” for them, is being launched by the... Continue reading at The Guardian
[ The Guardian | 2017-12-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#good immigrant
#nikesh shukla
#good agency
#literary agent
#julia kingsford
#working class
#literary landscape
A long-anticipated merger between the Higher Education Academy (HEA), the Equality Challenge Unit (ECU) and the Leadership Foundation for Higher Education (LFHE) has been confirmed. Continue reading at The Bookseller
[ The Bookseller | 2017-12-19 00:00:00 UTC ]
More news stories like this |
The agency, formed by three publishing houses, this year has captured both the 'adult' Finlandia Prize and the junior prize in children's literature. The post Helsinki Literary Agency Authors Win Both the Finlandia Prize and the Junior Prize appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing houses
David Higham Associates (DHA) has bought Laura Cecil's agency as she prepares to retire. Continue reading at The Bookseller
[ The Bookseller | 2017-12-05 00:00:00 UTC ]
More news stories like this |
The recently-launched Ruppin Agency has struck an agreement with The Marsh Agency to handle translation rights. Continue reading at The Bookseller
[ The Bookseller | 2017-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#marsh agency
Snap announced recently that it planned to separate feeds from real-life friends from those of publishers and influencers. For brands, this is a rude awakening.It's clear social media has changed the roles of friends, just like it's changed the role of brands. The average person on Facebook has... Continue reading at Advertising Age
[ Advertising Age | 2017-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#separate feeds
#rude awakening
#average person
#high school