Judging by the dozens of cannabis pitches I receive weekly, weed—which is increasingly gaining recreational legal status across the U.S., despite the hundreds of thousands of people who continue to be arrested for it every year—is ripe for advertising opportunities. Here’s one standout cannabis campaign. Charlotte’s Web—a CBD health and wellness brand that makes oils, gummies, capsules and even products for dogs—unveils its new out-of-home campaign this week. Intended to raise awareness to the health benefits of cannabis, the effort was created in partnership with experiential design agency Fake Love, which was bought by The New York Times in 2016, and Studio Number One, a creative shop founded by artist, graphic designer and activist Frank Shepard Fairey, known for his President Barack Obama “Hope” posters and Obey Clothing line. It features a massive mural on the corner of North 11th Street and Wythe Avenue in Williamsburg, Brooklyn, depicting a hand holding a cannabis stalk with a call to action, “Trust the Earth,” which is also the name of the campaign. While initially launching in New York, the billboard is beginning to go out in additional U.S. cities including Los Angeles, Chicago and Washington, D.C. Fake Love handled the art development as well as the overall strategy for the campaign, which will include digital elements such as videos, banners and a platform for Americans to educate themselves on CBD. “We trust in what the earth has to offer. As more and more... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-04 20:07:05 UTC ]
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The Bodley Head has landed historian Tabitha Stanmore's debut, Cunning Folk: Life in the Era of Practical Magic, after a six-way auction. Continue reading at The Bookseller
[ The Bookseller | 2021-11-09 12:33:10 UTC ]
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Follett’s ‘Never’ is a credibly detailed and alarmingly plausible story about a world hurtling toward nuclear war. Continue reading at The Washington Post
[ The Washington Post | 2021-11-09 11:00:00 UTC ]
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The Reading Agency has unveiled the covers for its 2022 Quick Reads titles, written by the likes of Paula Hawkins, Graham Norton and Alex Wheatle. Continue reading at The Bookseller
[ The Bookseller | 2021-11-09 07:14:30 UTC ]
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Debut author Jesse Sutanto has won the CWIP Prize for Published Comic Novel, for her "deliciously frantic comedy caper" Dial A for Aunties (HarperCollins), with Dolly Alderton coming runner-up. Continue reading at The Bookseller
[ The Bookseller | 2021-11-08 09:52:15 UTC ]
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BookTrust will today (9th November) present John Agard with this year’s Lifetime Achievement Award at a ceremony in London. Continue reading at The Bookseller
[ The Bookseller | 2021-11-08 03:20:40 UTC ]
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This year’s Diagram prize also pits Curves for the Mathematically Curious against The Life Cycle of Russian Things and Hats: A Very Unnatural HistoryAn examination of the Jewish origins of the Man of Steel, Is Superman Circumcised?, is vying with an up-to-date look at camel milk and related... Continue reading at The Guardian
[ The Guardian | 2021-11-05 11:52:23 UTC ]
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South African novelist Damon Galgut was awarded the 2021 Booker Prize for his novel 'The Promise,' published by Europa Editions. The novel follows the lives of three white siblings brought together by a series of funerals that follow the trajectory of the history of post-apartheid South Africa. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-04 04:00:00 UTC ]
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The publishing house Philippe Rey has its first Prix Goncourt winner: Senegalese author Mohamed Mbougar Sarr. Rights are selling extremely quickly. The post Mohamed Mbougar Sarr wins the 2021 Prix Goncourt appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-11-03 13:57:38 UTC ]
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Combined accounts worth £53m in annual billings in 2020, according to Nielsen data. Continue reading at Media Week
[ Media Week | 2021-11-03 11:07:53 UTC ]
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Damon Galgut has won the Booker Prize with The Promise (Chatto & Windus), hailed by judges as “a spectacular demonstration of how the novel can make us see and think afresh”. Continue reading at The Bookseller
[ The Bookseller | 2021-11-03 11:06:30 UTC ]
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The Department of Justice sues to block the acquisition of Simon and Schuster from Penguin Random House. Continue reading at Book Riot
[ Book Riot | 2021-11-02 16:56:25 UTC ]
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Robbie Guillory is leaving the Kate Nash Literary Agency to start his own agency in Glasgow. Continue reading at The Bookseller
[ The Bookseller | 2021-11-02 13:20:05 UTC ]
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A children's book shortlisted for a 2021 Governor General's Literary Award was written by a University of Guelph associate professor who specializes in the history of Indigenous Peoples and illustrated by an Ojibway multidisciplinary artist. ... Continue reading at CBC
[ CBC | 2021-11-02 08:00:00 UTC ]
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The Good Literary Agency (TGLA) has promoted Gyamfia Osei to junior literary agent to build a commercial and upmarket fiction list alongside one for non-fiction authors. Continue reading at The Bookseller
[ The Bookseller | 2021-11-02 05:38:45 UTC ]
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The Department of Justice has sued to block Penguin Random House’s proposed acquisition of Simon & Schuster, arguing that it "would result in substantial harm to authors." Lawyers for PRH said that they expect the case to go to trial sometime in 2022. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-02 04:00:00 UTC ]
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Film and TV rights have been sold for Sam Lloyd’s The Rising Tide (Bantam Press). Continue reading at The Bookseller
[ The Bookseller | 2021-11-01 00:06:55 UTC ]
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Criminal barrister Mohsin Zaidi and biographer Diana Souhami been announced the winners of the 2021 Polari Prizes. Continue reading at The Bookseller
[ The Bookseller | 2021-10-31 03:47:55 UTC ]
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Ellen Clifford has won the Bread & Roses Award for Radical Publishing with her book The War on Disabled People: Capitalism, Welfare and the Making of a Human Catastrophe (Zed Books). Continue reading at The Bookseller
[ The Bookseller | 2021-10-29 01:12:22 UTC ]
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Kaycee Hill, Marjorie Lotfi and Yvette Siegert have won the inaugural James Berry Poetry Prize for young or emerging Black and minority ethnic poets. Continue reading at The Bookseller
[ The Bookseller | 2021-10-28 17:18:52 UTC ]
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Narjas Zatat and Shirley Hottier have been named the first place winners of the Faber & Andlyn (FAB) Prize for new writers and illustrators from underrepresented backgrounds, as the award celebrates its fifth anniversary. Continue reading at The Bookseller
[ The Bookseller | 2021-10-28 11:33:27 UTC ]
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