Judging by the dozens of cannabis pitches I receive weekly, weed—which is increasingly gaining recreational legal status across the U.S., despite the hundreds of thousands of people who continue to be arrested for it every year—is ripe for advertising opportunities. Here’s one standout cannabis campaign. Charlotte’s Web—a CBD health and wellness brand that makes oils, gummies, capsules and even products for dogs—unveils its new out-of-home campaign this week. Intended to raise awareness to the health benefits of cannabis, the effort was created in partnership with experiential design agency Fake Love, which was bought by The New York Times in 2016, and Studio Number One, a creative shop founded by artist, graphic designer and activist Frank Shepard Fairey, known for his President Barack Obama “Hope” posters and Obey Clothing line. It features a massive mural on the corner of North 11th Street and Wythe Avenue in Williamsburg, Brooklyn, depicting a hand holding a cannabis stalk with a call to action, “Trust the Earth,” which is also the name of the campaign. While initially launching in New York, the billboard is beginning to go out in additional U.S. cities including Los Angeles, Chicago and Washington, D.C. Fake Love handled the art development as well as the overall strategy for the campaign, which will include digital elements such as videos, banners and a platform for Americans to educate themselves on CBD. “We trust in what the earth has to offer. As more and more... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-04 20:07:05 UTC ]
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Australian independent publishing house Hardie Grant has revealed more new titles it will issue through its recently launched UK children's imprint Bright Light. Continue reading at The Bookseller
[ The Bookseller | 2021-10-06 10:02:02 UTC ]
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Thames & Hudson has won the $25,000 (£18,428) Alice Award for Strata: William Smith’s Geological Maps, co-published with Chicago Press. Continue reading at The Bookseller
[ The Bookseller | 2021-10-06 00:13:02 UTC ]
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Debut author Clare Whitfield has been awarded the Goldsboro Books Glass Bell Award 2021 for People of Abandoned Character (Head of Zeus), a fresh take on the Jack the Ripper story. Continue reading at The Bookseller
[ The Bookseller | 2021-10-01 19:46:40 UTC ]
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Octopus imprint Brazen has won a five-way auction for the debut book from Scottish comedian and writer Fern Brady about her experience of autism. Continue reading at The Bookseller
[ The Bookseller | 2021-09-30 02:00:06 UTC ]
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HarperCollins digital-first division One More Chapter has announced a number of new hires in both its marketing and editorial teams and a promotion for assistant editor Bethan Morgan. Continue reading at The Bookseller
[ The Bookseller | 2021-09-29 18:15:19 UTC ]
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Faber has won a three-way auction for Irish Times journalist Ronan McGreevy's "vivid, pacy" investigation into the assassination of Field Marshal Sir Henry Wilson. Continue reading at The Bookseller
[ The Bookseller | 2021-09-29 15:40:19 UTC ]
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Educational publishers Macmillan Learning, Cengage Group, Elsevier, McGraw Hill and Pearson have obtained a preliminary injunction against 60 websites that sell illegal, unlicensed copies of e-books. Continue reading at The Bookseller
[ The Bookseller | 2021-09-28 14:17:26 UTC ]
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The 12 winners have been revealed for this year's Creative Future Writers’ Awards, celebrating prose and poetry from underrepresented writers. Continue reading at The Bookseller
[ The Bookseller | 2021-09-28 13:27:24 UTC ]
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The injunction is the fourth successful action in two years for the group, known as the Educational Publishers Enforcement Group, which consists of Cengage, Elsevier, Macmillan Learning, McGraw Hill and Pearson. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-28 04:00:00 UTC ]
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He wrote richly detailed obituaries but was best known for “Final Salute,” an article and book about a U.S. Marine who helped comfort the families of troops killed in Iraq. Continue reading at The Washington Post
[ The Washington Post | 2021-09-24 13:32:46 UTC ]
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R Z Baschir has won this year’s £2,500 White Review Short Story Prize, for her modern fable "The Chicken". Continue reading at The Bookseller
[ The Bookseller | 2021-09-23 04:15:19 UTC ]
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Flavia Z Drago has won the £5,000 Klaus Flugge Prize for the most exciting and promising newcomer to children’s picture book illustration with her book Gustavo the Shy Ghost (Walker Books). Continue reading at The Bookseller
[ The Bookseller | 2021-09-23 00:18:26 UTC ]
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“Bewilderment,” longlisted for a National Book Award, follows a widower desperate to help his neurodivergent son. Continue reading at The Washington Post
[ The Washington Post | 2021-09-21 15:24:56 UTC ]
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It’s a relatively wholesome bowl of schadenfreude, but that doesn’t mean it’s good for you. Continue reading at Slate
[ Slate | 2021-09-17 20:14:07 UTC ]
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Picador has won a four-way auction for the “meditative and powerful” debut collection by poet James Conor Patterson. Continue reading at The Bookseller
[ The Bookseller | 2021-09-14 01:12:14 UTC ]
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Also, Cambell Soup kicks off the NFL season with a spot featuring Los Angeles Rams head coach Sean McVay. Continue reading at Advertising Age
[ Advertising Age | 2021-09-10 17:32:00 UTC ]
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State prosecutors in Nicaragua have ordered the arrest of one of the country’s most prominent writers, Sergio Ramírez, accusing the 78-year-old novelist of inspiring hatred and conspiring to destabilize Nicaragua. With only two months to go until the presidential elections in November, dozens of... Continue reading at Literrary Hub
[ Literrary Hub | 2021-09-10 15:58:45 UTC ]
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“Beautiful World, Where Are You” more than lives up to the promise of its predecessors and even exceeds the hype. Continue reading at The Washington Post
[ The Washington Post | 2021-09-10 12:00:00 UTC ]
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Little, Brown imprint Orbit has won a three-way auction for two novels from Thomas D Lee, including his debut Perilous Times. Continue reading at The Bookseller
[ The Bookseller | 2021-09-09 22:54:38 UTC ]
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James Rebanks, Grace Dent and Sami Tamimi and Tara Wigley are among the winning authors of the annual Fortnum & Mason Food and Drink Awards. Continue reading at The Bookseller
[ The Bookseller | 2021-09-09 18:03:27 UTC ]
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