After Nielsen weathered severe backlash from networks following Thursday's surprise announcement to delay its national out-of-home measurement rollout--scheduled for this fall--until at least early 2021, the company has reversed course. This afternoon, Nielsen told networks it will go ahead with plans to integrate its OOH viewing data into the national TV currency this fall, which... Continue reading at 'AdWeek'
[ AdWeek | 2020-07-10 20:36:48 UTC ]
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Pan Macmillan has launched a major marketing campaign for Jeffrey Archer’s new novel, including an online treasure hunt and partnership with the National Gallery. Continue reading at The Bookseller
[ The Bookseller | 2019-09-06 16:21:32 UTC ]
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As esports experience massive growth and are thrust into the mainstream, statements like "League of Legends had more viewers than [major sporting event]" become more common. Various esports events have been credited with dwarfing The NBA Finals, the Champions League and even the Super Bowl.... Continue reading at AdWeek
[ AdWeek | 2019-09-05 20:28:29 UTC ]
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A month after longtime AMC Networks ad sales executive Scott Collins parted ways with the home of “The Walking Dead” and “Killing Eve,” the cable programmer has tapped a mainstay from the magazine world to oversee its linear TV and digital inventory. AMC this afternoon announced that it has... Continue reading at Advertising Age
[ Advertising Age | 2019-09-03 23:26:31 UTC ]
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Amazon's audiobook company Audible has agreed to delay parts of its disputed speech-to-text feature until permission and licensing issues are resolved. Continue reading at The Bookseller
[ The Bookseller | 2019-08-29 22:46:55 UTC ]
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Recalling my 25 years covering the magazine industry’s tortured migration to digital, TV envy first became evident in the early 2000s. Whatever online scale many print brands achieved in their early efforts were quickly overshadowed by the sheer on-air promotional heft of cable brands like... Continue reading at Folio Magazine
[ Folio Magazine | 2019-08-28 17:56:47 UTC ]
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The graphic novelist behind “Smile” and “Sisters” will be a featured author at the festival Saturday. Continue reading at The Washington Post
[ The Washington Post | 2019-08-27 16:19:28 UTC ]
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YA-themed books will feature on this year's suggested reading lists to celebrate National Poetry Day on 3rd October. Continue reading at The Bookseller
[ The Bookseller | 2019-08-22 22:42:06 UTC ]
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New US tariffs on books imported from China will not include Bibles and other religious titles, while charges on children’s publications will be delayed, it has been announced. Continue reading at The Bookseller
[ The Bookseller | 2019-08-14 16:39:10 UTC ]
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'A wide range of other books remain on the list' for near-term tariffs, notes AAP's Maria A. Pallante, 'including American fiction and nonfiction.' The post AAP Objects to Trump’s China Shift: Only Children’s Book Tariffs Delayed appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-08-14 03:15:19 UTC ]
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The runaway pulp fiction icon Surender Mohan Pathak maintains his dominance with the top slot in the fiction category in Hindi bestsellers listings. The post In India, Nielsen and Dainek Jagran Issue 2019 Q1 Bestsellers Lists appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-08-10 02:30:43 UTC ]
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Notice more TV ads lately? You’re not imagining it. The amount of commercial time on cable TV keeps increasing as networks try to make up for shrinking audiences by stuffing more ads into every hour of television. That’s despite years of promises to cut back on ads. Last quarter, commercial... Continue reading at Advertising Age
[ Advertising Age | 2019-08-02 17:18:39 UTC ]
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The National Creative Writing Industry Day returns for the fifth year in November, with author Sharlene Teo as the keynote speaker. Continue reading at The Bookseller
[ The Bookseller | 2019-08-01 16:03:30 UTC ]
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Being an online publisher has never been more difficult. Web browser providers have pared down on ad-targeting capabilities in recent years, adding to publishers' struggles to monetize traffic and attempts to reduce reliance on third parties. Now Google is taking user privacy a step further,... Continue reading at AdWeek
[ AdWeek | 2019-07-29 21:22:56 UTC ]
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Part of the programming for the 'Noirwich' literary festival at Norwich is a focus on 'crimes against nature' and our stewardship of the environment. The post UK’s National Centre for Writing Turns to Eco-Crime for ‘Noirwich’ Fest appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-07-26 05:30:50 UTC ]
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Philip Jones discusses the impact on the industry of Amazon’s new weekly charts. Continue reading at The Bookseller
[ The Bookseller | 2019-07-25 19:10:07 UTC ]
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The incoming prime minister’s Shakespeare: The Riddle of Genius was scheduled for October 2016, but has been pushed back multiple timesThe riddle of Shakespeare’s genius must remain unsolved, for now at least, after Boris Johnson’s publisher said on Wednesday morning that the new prime... Continue reading at The Guardian
[ The Guardian | 2019-07-24 13:09:42 UTC ]
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The Library of Congress is recruiting more than 1,000 people to help throughout the day. Continue reading at The Washington Post
[ The Washington Post | 2019-07-19 20:22:53 UTC ]
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Both the United States-based Rakuten OverDrive and the UK-based Nielsen Book are named today as new partners for CILIP in Libraries Week 2019. The post Nielsen Book and Rakuten OverDrive Named Supporters of the UK’s Libraries Week appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-07-17 08:10:12 UTC ]
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Nielsen Book has joined forces with library and information association CILIP to sponsor its reading campaign alongside National Libraries Week in a new two-year partnership. Continue reading at The Bookseller
[ The Bookseller | 2019-07-16 17:15:51 UTC ]
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A National Libraries Conference, due to take place later this month, aims to ensure the service’s “continued survival” in a digital age, organisers say. Continue reading at The Bookseller
[ The Bookseller | 2019-07-11 05:47:50 UTC ]
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