Advertising: Tales of Reading in Reintroducing a Color Device

Barnes & Nobles advertising campaign for the Nook Color, an e-reading tablet, features no company stores in the ads, a nod to changes in the publishing industry. Continue reading at 'The New York Times'

[ The New York Times | 2011-04-25 00:00:00 UTC ]
News tagged with: #nook color #publishing industry

Other Publishing stories related to: 'Advertising: Tales of Reading in Reintroducing a Color Device'

Have We Moved Beyond Church And State? Top Publishers Discuss The Reality Of Native Advertising

Co.Create joined The Atlantic Digital, Vice, Gawker, and College Humor in a talk about how publishers are approaching native advertising. “The truth is, it’s messy shit and there’s no easy way through it." That’s Vice Chief Creative Officer Eddy Moretti talking about the realities of creating... Continue reading at Fast Company

[ Fast Company | 2013-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native advertising #beautiful thing

Pay as you read site hoping to raise $50,000

A start-up is hoping to create a new digital publishing platform for independent authors that... Continue reading at The Bookseller

[ The Bookseller | 2013-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #raise $50 #independent authors

Death row tale wins children's prize

Annabel Pitcher's Ketchup Clouds is named winner of this year's Waterstones Children's Book Prize. Continue reading at BBC News

[ BBC News | 2013-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book prize #annabel pitcher #named winner #waterstones children

'Send to Kindle', and read it later

Last night something strange caught my attention, nearly enough to post a late-day story. Then this morning I got a little email nudge from Amazon PR, and thought: "Yeah. Why not?" The timing and broader ecosystem implications are interesting for service "Send to Kindle". Just as Google whacks... Continue reading at Betanews

[ Betanews | 2013-03-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook reader

Newspaper Advertising In China Is Being Affected By New Media, Too

A switch to online content among newspaper readers in the U.S. has put pressure on the profits of publishers of traditional newspapers such as the New York Times. The same trend is affecting traditional newspaper publishers in Greater China, too. Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #greater china #newspaper advertising #online content #newspaper readers #traditional newspapers

Amazon's Kindle Gets Exclusive Role In New PTA Family Reading Program

Amazon's got a new Kindle promotion vehicle, thanks to the National PTA, which wants to boost kids' reading with their families. Amazon's Kindle is the exclusive sponsor of the new Family Reading Experience program that the National PTA wants to roll out across the U.S. to boost kids' reading... Continue reading at Fast Company

[ Fast Company | 2013-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #picture books #great means #huge library #real books #rival apple

Will Pay-as-You-Read Allow Publishers to Charge More for Ebooks?

By minimizing the risk of buying a bad book, pay-as-you-read business models could translate into higher prices and higher quality content, but will it drive more sales? Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #higher prices

Killing the “Pay First, Read Later” E-bookselling Model

The download first, pay-as-you-read ebook sales model from Total Boox in Israel promises a superior consumer experience by minimizing the uncertainty of book buying. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #total boox #book buying

Faber to publish 'shocking' teacher tale

Faber is preparing to publish a novel it has dubbed a "hand grenade tossed into the heart of... Continue reading at The Bookseller

[ The Bookseller | 2013-02-19 00:00:00 UTC ]
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Quarter of adults 'have barely read a book in past six months'

A quarter of UK adults—more than 12 million people—have only picked up a book to read... Continue reading at The Bookseller

[ The Bookseller | 2013-02-14 00:00:00 UTC ]
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Hearst's David Carey on How People Are Still Reading Magazines. Really!

Despite what you have read, probably online, print isn't dead insists the magazine exec, speaking at D: Dive Into Media. Hearst's digital subscriptions are also up to 900,000. Continue reading at AllThingsD

[ AllThingsD | 2013-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #david carey #print isn #digital subscriptions

Egmont UK launches reading research project

Egmont UK has commissioned a new research programme as part of a wider initiative by the company... Continue reading at The Bookseller

[ The Bookseller | 2013-02-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #egmont uk

Amazon 'to put advertising on Kindles'

Amazon is reportedly readying an advertising push for displays on Kindle e-readers after pitching... Continue reading at The Bookseller

[ The Bookseller | 2013-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reportedly readying #kindle e-readers

Lance Armstrong and His Publishers Sued for Fraud, False Advertising

Two California men have sued Lance Armstrong and his book publishers for fraud and false advertising, claiming that Armstrong's two best-selling memoirs were bunk. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lance armstrong #book publishers

Turning Tide: As E-reading Catches On, Boys Gain on Girls

More children are going digital, according to Scholastic's latest study, and the percentage of boys reading passionately and for fun is up, while girls are down. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest study