Like ad sales or regional managers, salaries for advertising salespeople, account executives or category managers fell last year—they didn’t bounce back for this segment in 2013 though. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
News tagged with:
#account executive
#category manager
#ad sales
#regional managers
#account executives
#bounce back
Traditional TV shunned in favour of digital media and last-minute promotional campaignsMore than two-thirds of the UK’s biggest advertisers intend to cut back spending on traditional TV next year, as the recession fuels a shift to digital media and last-minute bursts of promotion.A survey of 59... Continue reading at The Guardian
[ The Guardian | 2022-11-21 00:01:39 UTC ]
More news stories like this | News stories tagged with:
#biggest advertisers
#traditional tv
#digital media
After a planned strike for today was delayed until Thursday, both HC union members and management appear to be gearing up for what the union has termed "an open-ended" strike. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-07 05:00:00 UTC ]
More news stories like this |
The business news publisher Semafor launched Tuesday morning after months of anticipation, debuting in the process a number of original editorial and commercial elements that the startup hopes will help differentiate it in the eyes of both readers and ad buyers. The 60-person team, founded by... Continue reading at AdWeek
[ AdWeek | 2022-10-18 10:05:00 UTC ]
More news stories like this | News stories tagged with:
#ad buyers
#bloomberg media
#justin smith
#news publisher
The business news publisher Bloomberg Media will stop serving open-market third-party programmatic display advertising on both its website and mobile app, beginning Jan. 1, 2023, according to chief executive officer Scott Havens. The publisher will also discontinue its use of vendors whose... Continue reading at AdWeek
[ AdWeek | 2022-10-11 09:54:39 UTC ]
More news stories like this | News stories tagged with:
#bloomberg media
#mobile app
#news publisher
As McDonald's and Nielsen lawsuits proceed, Allen says spending on Black-owned media isn't rising fast enough. Continue reading at Advertising Age
[ Advertising Age | 2022-09-14 09:30:00 UTC ]
More news stories like this | News stories tagged with:
#nielsen
Poet, associate professor at Reed College, and two-time Lambda Literary Award honoree Samiya Bashir has been selected as Lambda Literary's next leader. She spoke with 'PW' about her hopes for the organization. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-12 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#associate professor
#lambda literary
#literary award
Rupert Murdoch’s publishing and media giant attributes record profits and revenue to acquisitions and digital transformationRupert Murdoch’s News Corporation has almost doubled its profits in 2021/22 to a record $US760m ($A1.1bn).The US-listed company owns News Corp Australia, as well as... Continue reading at The Guardian
[ The Guardian | 2022-08-08 23:21:18 UTC ]
More news stories like this | News stories tagged with:
#digital advertising
#rupert murdoch
#news corporation
#majority stake
#book publisher
#news corp
Over his 30-plus-year career in publishing, Brown held executive roles at Atheneum, New American Library, Viking Penguin, and Penguin USA. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-27 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#american library
#viking penguin
Gravity Global, a B2B mini-holding company, is on the acquisition trail, looking to add new practices such as account-based marketing and digital content creation to its roster. The post Why this B2B agency group is adding account-based marketing expertise to its roster appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-06-15 09:30:00 UTC ]
More news stories like this | News stories tagged with:
#digital content
Watson takes the reins following interim executive director Cindy Myers, who stepped in to lead Small Press Distribution after the resignation of Brent Cunningham. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-07 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#small press
Ikkanda will join the Penguin Random House imprint as executive editor August 1. She will also acquire selectively for Dutton and Plume. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-06 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#tiny reparations
#penguin random house
Stan Corwin, an executive with Pinnacle Books, Grosset & Dunlap, and Prentice-Hall who also founded his own multimedia company, died on May 18. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-31 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#grosset dunlap
#multimedia company
In this panel—scheduled for May 24, 3–4 p.m. ET, and moderated by Carlyn Robertson, marketing lead at BookBub—book marketing experts will discuss what’s changed in the world of digital advertising in the past year. Topics of discussion include how marketers can adapt as major ad platforms and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-16 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#panel—scheduled
#digital advertising
Maryann Palumbo, who rose to become v-p and director of advertising, promotion, and publicity at New American Library, died April 3. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-27 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#american library
Roku has struck deals with four marketing tech providers — Analytic Partners, Ipsos MMA, IRI and Nielsen — to provide data breaking down creative types, dayparts and ZIP code-level impressions. The post Roku opens up more advertising data for marketing mix modeling to better compete with... Continue reading at Digiday
[ Digiday | 2022-04-25 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#traditional tv
#struck deals
#creative types
#nielsen
The publisher saw strong sales across the board over the past two years, with net revenues up more than 25% from 2019. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-08 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#andrews mcmeel
#strong sales
Veteran university press and religion publisher Richard Brown will join Rowman & Littlefield as senior executive editor of religion and his tasks include reviving the company's Sheed & Ward Catholic book imprint. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-22 04:00:00 UTC ]
More news stories like this |
The former director of outreach and international for Kickstarter plans to build on the Press’s mission of centering marginalized voices. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-10 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#feminist press
New books from religion publishers are examining the emotional toll social media can take on users, but also the ways that online engagement has the potential to strengthen one’s faith. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-23 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#religion publishers