Adobe is bringing generative AI features to Photoshop, After Effects and Premiere Pro

Adobe’s suite of photo and video editing software has long leveraged the assistance of machine intelligence to help its human users do their jobs, having employed the Sensei AI system for more than a decade to power features like Neural Filters in Photoshop or Acrobat's Liquid Mode. On Tuesday, Adobe revealed its next generation of AI features, a family of generative models the company has collectively dubbed, Firefly — the first of which will generate both images and font effects.“Generative AI is the next evolution of AI-driven creativity and productivity, transforming the conversation between creator and computer into something more natural, intuitive and powerful,” said David Wadhwani, president, Adobe’s Digital Media Business, said in Tuesday’s release. “With Firefly, Adobe will bring generative AI-powered ‘creative ingredients’ directly into customers’ workflows, increasing productivity and creative confidence for all creators from high-end creative professionals to the long tail of the creator economy.”With it, would-be digital artists are no longer limited by their sub-par dexterity or sheer lack of artistic talent — they will be able to speak into existence professional-quality illustrations using only the power of their words. And it's not just text-to-image — Firefly’s multimodal nature means that audio, video, illustrations and 3D models can all be generated via the system and enough verbal gymnastics. The first model of the Firefly family is, according to the... Continue reading at 'Engadget'

[ Engadget | 2023-03-21 13:00:34 UTC ]

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Every New Streaming Service Has ‘Plus’ in Its Name. That Could Be a Minus

Streaming services love pluses. Just take a look at the number of companies that have tacked the "+" sign onto the ends of their new OTT services. There's Apple, which in March announced Apple TV+, an ad-free subscription add-on to its digital media player Apple TV that will have original... Continue reading at AdWeek

[ AdWeek | 2019-07-16 12:00:05 UTC ]
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Introducing Charlotte Inno, an increased focus on local startups and innovation

The Charlotte Business Journal has a new partner in our coverage of startups and innovation. Charlotte Inno officially launched this week. Charlotte Inno is the 13th market launched by American Inno, a division of the Charlotte Business Journal's parent company American City Business... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2019-07-12 16:05:23 UTC ]
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PW Picks: Books of the Week, July 8, 2019

This week: a swampy urban legend, plus Silicon Valley and the remaking of America. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-07-05 04:00:00 UTC ]
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Another brutal week for American journalism

Between January and May this year, approximately 3,000 people working in the news industry were laid off or offered a buyout. That’s according to figures compiled by Challenger, Gray & Christmas Inc.—a Chicago-based firm that helps workers find new employment—and reported yesterday in a... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2019-07-02 12:07:17 UTC ]
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Reuters Names IDG Exec as New CMO | People on the Move

[caption id="attachment_160867" align="alignright" width="150"] Josh London[/caption] Reuters named Josh London as its new chief marketing officer, effective immediately. Most recently the CMO at IDG Communications, London will now be responsible for all aspects of marketing at the company,... Continue reading at Folio Magazine

[ Folio Magazine | 2019-06-26 15:38:09 UTC ]
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Ro’s vp of growth Will Flaherty: ‘There’s no silver bullet for attribution’

As Ro, the parent company of telemedicine brands Ro, Rory and Zero, looks to diversify its marketing mix, the company is looking to partner more with institutions that its target audience already trusts. Earlier this month, Roman, its men's focused brand which sells generic hair loss and... Continue reading at Digiday

[ Digiday | 2019-06-26 04:00:25 UTC ]
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Whose ad spending is up? The big FANG theory

When it comes to ad spending, the FANG gang has developed some serious teeth. For the first time, all four FANG companies—Facebook, Amazon, Netflix and Google parent Alphabet—rank among the top 100 spenders in Ad Age Leading National Advertisers 2019. FANG—Wall Street lingo for these internet... Continue reading at Advertising Age

[ Advertising Age | 2019-06-25 07:00:00 UTC ]
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Beats names new CMO

As it strengthens its in-house team, Beats by Dr. Dre has tapped a new top marketer. Chris Thorne, a veteran with stints at the Honest Co. and health care company Forward, joined the Apple-owned brand as chief marketing officer on Monday. Beats President Luke Wood noted in a statement that... Continue reading at Advertising Age

[ Advertising Age | 2019-06-24 19:50:13 UTC ]
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BuzzFeed News Is Part of a Union Wave at Digital Media Outlets

The site’s journalists took part in an IRL protest after a series of tweets criticized the company’s refusal to recognize their affiliation with the News Guild. Continue reading at The New York Times

[ The New York Times | 2019-06-18 22:31:39 UTC ]
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Facebook warns that it can’t fully solve the toxic content problem

Facebook Inc. is under pressure to rid its site of hate speech and fake news but warned it can’t build a platform impervious to human nature. “This is not a fully solvable problem,” Carolyn Everson, a vice president responsible for marketing at the social media giant, said on a panel Tuesday at... Continue reading at Advertising Age

[ Advertising Age | 2019-06-18 20:37:03 UTC ]
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Bud Light brings back ‘Real Men of Genius’ with new twist for digital age

Bud Light’s “Real Men of Genius” campaign--which set a new standard for funny radio ads--is being resurrected for the social media age. The brew is rebranding the campaign “Internet Heroes of Genius” and running them exclusively on digital, including on streaming audio services Spotify and... Continue reading at Advertising Age

[ Advertising Age | 2019-06-18 10:00:00 UTC ]
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Marie Kondo is the future of marketing

At the 2019 Cannes Lions festival, the Netflix star and best-selling author charmed the ad industry, while P&G launched a new initiative it says will improve your life. For 66 years, the advertising industry has gathered in the South of France to make deals, get inspired by work from around... Continue reading at Fast Company

[ Fast Company | 2019-06-17 16:30:37 UTC ]
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ESPN boss says it’s ‘all hands on deck’ to find younger audience

ESPN President Jimmy Pitaro says the sports network is “all hands on deck” to attract more women and younger viewers, a crusade that includes a new streaming service launched last year. The Walt Disney Co.-owned cable giant introduced its ESPN+ online service a year ago, and it has drawn over 2... Continue reading at Advertising Age

[ Advertising Age | 2019-05-23 22:01:09 UTC ]
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Microsoft Bounty Program offers larger rewards for bug hunters

Bug bounty programs are a popular way for tech companies to track down problems with their products without having to spend large sums of money on dedicated research teams. Microsoft is one of the big names with such a program, and it has just announced that it is increasing the payouts it... Continue reading at Betanews

[ Betanews | 2019-04-04 00:00:00 UTC ]
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Facebook and Google broke down barriers to broadcast media — even for mass killers

The killing of 49 people at two mosques in Christchurch, New Zealand, was engineered to be viewed and shared on the world’s largest technology platforms, taking full advantage of Silicon Valley’s laissez-faire approach to content moderation. It began with a racist manifesto uploaded to the... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-03-16 00:05:00 UTC ]
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Facebook and Google broke down barriers to broadcast media — even for mass killers

The killing of 49 people at two mosques in Christchurch, New Zealand, was engineered to be viewed and shared on the world’s largest technology platforms, taking full advantage of Silicon Valley’s laissez-faire approach to content moderation. It began with a racist manifesto uploaded to the... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-03-16 00:05:00 UTC ]
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Ambitious breakup of Amazon, Facebook and Google is proposed by Elizabeth Warren

Sen. Elizabeth Warren (D-Mass.) pledged Friday to take aim at Amazon, Facebook and Google if she is elected president in 2020, breaking apart each of the big tech companies and introducing sweeping new regulation of Silicon Valley. The proposal marks the most ambitious and aggressive effort... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-03-08 20:40:00 UTC ]
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Ambitious breakup of Amazon, Facebook and Google is proposed by Elizabeth Warren

Sen. Elizabeth Warren (D-Mass.) pledged Friday to take aim at Amazon, Facebook and Google if she is elected president in 2020, breaking apart each of the big tech companies and introducing sweeping new regulation of Silicon Valley. The proposal marks the most ambitious and aggressive effort... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-03-08 20:40:00 UTC ]
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Salesforce's Marc Benioff is buying Time magazine, boosting his influence

Marc Benioff, the billionaire co-founder of software maker Salesforce.com Inc., is making a play to project his influence far beyond Silicon Valley with the purchase of Time magazine. The 53-year-old entrepreneur and his wife, Lynne, agreed to pay $190 million in cash to Meredith Corp. for the... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-09-17 00:00:00 UTC ]
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Noted keynote speakers set for Bend Venture Conference

The Bend Venture Conference is back this fall and will feature a keynote from "Bloomberg Technology" anchor and executive producer Emily Chang. The conference is slated for Oct. 18 and Oct. 19 in downtown Bend. Chang authored the book “Brotopia,” which was released in February and chronicles... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2018-08-25 00:00:00 UTC ]
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