Adobe is bringing generative AI features to Photoshop, After Effects and Premiere Pro

Adobe’s suite of photo and video editing software has long leveraged the assistance of machine intelligence to help its human users do their jobs, having employed the Sensei AI system for more than a decade to power features like Neural Filters in Photoshop or Acrobat's Liquid Mode. On Tuesday, Adobe revealed its next generation of AI features, a family of generative models the company has collectively dubbed, Firefly — the first of which will generate both images and font effects.“Generative AI is the next evolution of AI-driven creativity and productivity, transforming the conversation between creator and computer into something more natural, intuitive and powerful,” said David Wadhwani, president, Adobe’s Digital Media Business, said in Tuesday’s release. “With Firefly, Adobe will bring generative AI-powered ‘creative ingredients’ directly into customers’ workflows, increasing productivity and creative confidence for all creators from high-end creative professionals to the long tail of the creator economy.”With it, would-be digital artists are no longer limited by their sub-par dexterity or sheer lack of artistic talent — they will be able to speak into existence professional-quality illustrations using only the power of their words. And it's not just text-to-image — Firefly’s multimodal nature means that audio, video, illustrations and 3D models can all be generated via the system and enough verbal gymnastics. The first model of the Firefly family is, according to the... Continue reading at 'Engadget'

[ Engadget | 2023-03-21 13:00:34 UTC ]

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Why Publishers Need to Think More Like Silicon Valley

Every book published each season is its own startup. By adopting some of the principles that drive Silicon Valley, publishers really don't have anything to lose. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-15 00:00:00 UTC ]
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Why Publishers Need to Collaborate with Tech Companies

At the Guadalajara Book Fair, Bill McCoy of the IDPF and Pablo Defendini of Safari Books encouraged publishers to abandon DRM, and set their own prices. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-11-29 00:00:00 UTC ]
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The App's The Thing: Shakespeare, Rebooted

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[ Fast Company | 2012-07-20 00:00:00 UTC ]
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IAB's New Standardization Tools Just Might Mean You Won't See That Beer Ad Ten Times in a Row

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Connecting the Dots on Facebook’s Smear Campaign

Perhaps you’ve probably heard: Facebook and Google are at war, and Facebook’s not afraid to play dirty. Thursday’s revelation that the social networking site hired PR firm Burston-Marsteller to plant a negative story about Google’s privacy settings raises a number of questions. Like, “Who at... Continue reading at AdWeek

[ AdWeek | 2011-05-13 00:00:00 UTC ]
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