In the past, the customer journey was thought to be, or at least accepted as, primarily linear — meaning customers followed a predictable path to purchase over and over. For example, an individual might see a commercial, research the product online and head into the store to purchase it. It was the same templated process for decades, though the awareness and research stages might have occurred through alternative channels. Brands advertised to prospects and customers in a similar fashion. After all, why would you deviate from the touch points where the customers were most likely to interact with you? And for decades this process (mostly) worked. However, with the advancement of technology, such as smartphones and tablets, I've observed that consumer behavior has shifted dramatically, and the customer journey is no longer treated as linear. People jump from device to device, consume information through dozens of channels and can access digital content from almost anywhere in the world. The customer journey now more closely resembles the corkboard and intertwined yarn TV detectives use to connect points of interest to solve a case: The point A to point B road map no longer exists. The way people interact with brands is all over the map. But in a world driven by the customer, brand marketers need to connect these hundreds of customer touch points to better understand their target audiences and deliver more relevant messages across multiple channels. I believe more... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-10 14:00:00 UTC ]
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Publication Date: Thu, 25/08/2011 - 09:49 BBC Four has acquired an Australian adaptation of Christos Tsiolkas Man Booker-longlisted novel The Slap. Hotel Rwanda actress Sophie Okenedo, Jonathan La Paglia and Melissa George will star in the series of eight one-hour episodes, described as a... Continue reading at The Bookseller
[ The Bookseller | 2011-08-25 00:00:00 UTC ]
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Apple, its products adored by consumers all over, has nonetheless had a complicated relationship with publishers, who have battled with the tech giant over its intractable position involving the sale of content on its devices. But those who have railed against Apple's hard-headedness are... Continue reading at AdWeek
[ AdWeek | 2011-08-25 00:00:00 UTC ]
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#gregg hano
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Written By: Charlotte Williams Publication Date: Fri, 19/08/2011 - 15:01 Publishers are becoming more flexible on ebook royalty rates, as UK agents receive offers of 30%35% of net receipts as standard from some US publishers. A P Watt agent Caradoc King said he was recently receiving offers... Continue reading at The Bookseller
[ The Bookseller | 2011-08-19 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Tue, 12/07/2011 - 09:37 Widespread offers and Fathers Day failed to affect book sales falling in June compared to 2010, according to the British Retail Consortium. Figures out today show total sales in the UK were up 1.5% last month in comparison to... Continue reading at The Bookseller
[ The Bookseller | 2011-07-12 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Fri, 01/07/2011 - 09:26 James Daunt's tenure at the helm of Waterstone's is likely to be about "revolution not evolution" as he begins his leadership of the company, according to a source close to the situation. The new m.d. of the high-street... Continue reading at The Bookseller
[ The Bookseller | 2011-07-01 00:00:00 UTC ]
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Publication Date: Tue, 21/06/2011 - 07:55 Stephen Fry, Victoria Wood and Christopher Eccleston are to star in an adaptation of Mary Norton's classic children's novel The Borrowers this Christmas. The 90-minute drama, penned by Merlin" writer Ben Vanstone and produced by Working Title... Continue reading at The Bookseller
[ The Bookseller | 2011-06-21 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Tue, 21/06/2011 - 15:49 Barnes & Noble has announced a full year loss of $74m (£45.6m), despite a surge in digital sales lead by its Nook ebook reader helping it to report an all-time high in yearly sales of $7bn (£4.3bn). read more Continue reading at The Bookseller
[ The Bookseller | 2011-06-21 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Tue, 07/06/2011 - 10:47 Crime writer David Hewson is to novelise the Bafta-winning Danish crime TV series "The Killing" for Pan Macmillan, following the publisher's acquisition of world novelisation rights. Acquiring editor Trisha Jackson said:... Continue reading at The Bookseller
[ The Bookseller | 2011-06-07 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Wed, 01/06/2011 - 09:16 Profit and sales have increased at co-edition publisher Quarto although it warned the UK market remains "weak". Ahead of today's annual general meeting, chairman and c.e.o. Laurence Orbach said sales were up 4% to $178.5m... Continue reading at The Bookseller
[ The Bookseller | 2011-06-01 00:00:00 UTC ]
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Publication Date: Fri, 27/05/2011 - 14:21 BBC Radio 4 is to broadcast an eight-hour dramatisation of Russian author Vasily Grossmans epic novel Life and Fate from 18th-24th September. Kenneth Branagh is to star in the adaptation, which will take over every drama slot on the station apart from... Continue reading at The Bookseller
[ The Bookseller | 2011-05-27 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Tue, 10/05/2011 - 09:03 Publishers are unlikely to be able to replace the revenues lost in the shift from print to ebooks unless they can significantly grow volume sales, according to HarperCollins c.e.o. Victoria Barnsley. read more Continue reading at The Bookseller
[ The Bookseller | 2011-05-10 00:00:00 UTC ]
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The Custom Content Council and ContentWise 11th annual content industry study, Characteristics Study: A Look at the Volume and Type of Content Marketing in America for 2011, reported $12.5 billion spent in the custom content industry. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Fri, 25/02/2011 - 08:38 The Big Green Bookshop is appealing to 1,000 of its loyal customers to help secure its future by buying one book each. Owners Simon Key and Tim West of the indie in Wood Green, North London, have also set up an online donation... Continue reading at The Bookseller
[ The Bookseller | 2011-02-25 00:00:00 UTC ]
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Written By: Philip Stone Spending at UK booksellers in January 2011 was up just 0.7% on a dire January last year when the "big freeze" plunged book sales to a five-year low. According to Nielsen BookScan data, £108.6m was spent at UK booksellers in the four weeks to 29th January, up just... Continue reading at The Bookseller
[ The Bookseller | 2011-02-02 00:00:00 UTC ]
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Morgan Entrekin, holding book, publisher at Grove/Atlantic, met with booksellers at the Winter Institute book fair last week. Continue reading at The New York Times
[ The New York Times | 2011-01-24 00:00:00 UTC ]
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