Everyone poops.It's not just the name of a children's book by Taro Gomi, it's a simple fact of life. But it's not something you'd pick up if you watched toilet-related advertising. Take toilet paper, for example. If you were an alien anthropologist who sat through three decades of toilet paper advertising, you'd be hard-pressed to explain what toilet paper was used for other than squeezing or rubbing on your cheeks (the facial ones).The only toilet paper -- sorry, bathroom tissue -- ads in recent memory that even hint at what goes on in there are the ones from Charmin featuring the bears. Watch those, and you can infer that the paper is used somewhere in the vicinity of the backside. (But they bring up a host of other questions about what cartoon bears do in the woods.) Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-12-09 00:00:00 UTC ]
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RICHMOND — Newspaper publishers around Virginia are trying to fend off another electronic attack on their industry — this time from lawmakers who say it's time to do away with a requirement that cities and counties advertis ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-02-15 00:00:00 UTC ]
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The murder of Oakland journalist Chauncey Bailey and a family's violent rise to prominence is given gripping life.On a morning in August 2007, a slender masked man ran up to Chauncey Bailey on an Oakland sidewalk and fired two shotgun blasts at the journalist. The first slug tore through Bailey... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-02-11 00:00:00 UTC ]
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Anthony Cheetham's latest publishing start-up, Head of Zeus, will publish 24 titles between... Continue reading at The Bookseller
[ The Bookseller | 2012-02-10 00:00:00 UTC ]
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To address the growing need for accountability in digital marketing, GfK MRI has launched a syndicated service called Starch Digital. Continue reading at Folio Magazine
[ Folio Magazine | 2012-02-09 00:00:00 UTC ]
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U.S. online ad spending is set to eclipse that of print this year by 15.5 percent, according to eMarketer, suggesting that the long-awaited print-to-digital inflection point may now be here for both content creators and marketers. Continue reading at Folio Magazine
[ Folio Magazine | 2012-01-21 00:00:00 UTC ]
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Eight female novelists have made the Waterstones 11 2012 selection, with three novels each from... Continue reading at The Bookseller
[ The Bookseller | 2012-01-20 00:00:00 UTC ]
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In a new study undertaken by comScore to support the release of a new digital ad measurement solution, the company found that 31 percent of ads are delivered, but not seen by consumers. Continue reading at Folio Magazine
[ Folio Magazine | 2012-01-20 00:00:00 UTC ]
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Illustrated publisher Thames & Hudson is to expand its children's list with new non-... Continue reading at The Bookseller
[ The Bookseller | 2012-01-12 00:00:00 UTC ]
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Aperture, a nonprofit foundation dedicated to promoting photography, is gearing up for a big year in 2012. In addition to celebrating its 60th anniversary this year, it has teamed with Paris Photo, the annual French photography fair, to launch The PhotoBook Review, a new biannual publication on... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-01-06 00:00:00 UTC ]
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An MP has joined the Bookseller Association's calls for the government to respond to the Mary... Continue reading at The Bookseller
[ The Bookseller | 2012-01-04 00:00:00 UTC ]
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Authors, poets and librarians are among those hailed for their work in the New Year Honours List... Continue reading at The Bookseller
[ The Bookseller | 2012-01-03 00:00:00 UTC ]
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A new translation of the Bible has taken the top spot in Norway's bestseller list, selling 75... Continue reading at The Bookseller
[ The Bookseller | 2011-12-29 00:00:00 UTC ]
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The third volume of Chris Mullin's memoirs, A Walk-On Part (Profile Books), has been named... Continue reading at The Bookseller
[ The Bookseller | 2011-12-22 00:00:00 UTC ]
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The Booksellers Association has welcomed Mary Portas report into the future of the high... Continue reading at The Bookseller
[ The Bookseller | 2011-12-13 00:00:00 UTC ]
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In a major magazine publisher first, Condé Nast launched a private advertising exchange for select digital clientele. Partnering with service provider AdMeld, inventory from Condés entire digital portfolio was available at the time of the exchanges launch. Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-08 00:00:00 UTC ]
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Amazon.com has acquired 450 titles from publisher Marshall Cavendish, marking the retailer's... Continue reading at The Bookseller
[ The Bookseller | 2011-12-07 00:00:00 UTC ]
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Doncaster campaigners are considering applying for judicial review over library closures,... Continue reading at The Bookseller
[ The Bookseller | 2011-11-25 00:00:00 UTC ]
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Martini Media, which serves a network of 1,000 publisher sites in lifestyle and business, is launching a series of multimedia advertising programs including bringing rich media to niche sites. Continue reading at Folio Magazine
[ Folio Magazine | 2011-11-17 00:00:00 UTC ]
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The Kindle Fire is really a distant relation of the handheld portable TV that was popular about 20 years ago--you can consume lots of things fairly effortlessly on the Fire--movies, music, magazines, some kinds of apps, and, more importantly for us, books; but the Fire's real innovation is how... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-11-16 00:00:00 UTC ]
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Adweek has partnered with Toronto-based technology company Shiny Ads to create the new Adweek Self-Serve Ad platform. The service now lets anyone upload a 300 x 250 banner ad and secure a set number of impressions for as little as $500. This will allow marketers with any size budget to speak... Continue reading at AdWeek
[ AdWeek | 2011-11-15 00:00:00 UTC ]
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