Ad Lib podcast: Inside Bleacher Report's 'turf war, land grab'

Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!March Madness is well underway and if you're a sports fan of a certain age, chances are you're tracking your decimated bracket along with Bleacher Report.The 13-year-old sports site for millennial fans scaled up quickly on the back of a massive contributor network. Today Bleacher Report, which claims to reach 40 million readers on its site and app alone, creates all of its own content in-house. The publisher was early to the distributed model and as a result boasts 6.5 million followers on Twitter, nearly 7 million on Instagramnot counting an additional 8.5 million on House of Highlights, which it acquired in 2016and 8 million followers on Facebook. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-03-22 00:00:00 UTC ]
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Interview - HuffPo CEO Jimmy Maymann: 'We Don't See Traditional Online Ads as the Future'

In the face of stagnant growth in traditional advertising, digital publishers are looking to sponsored content as an alternative route, something Buzzfeed has been doing well, and The Atlantic has been doing less well recently. It's an approach ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-01-23 00:00:00 UTC ]
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Not dead yet: Libraries still vital, Pew report finds

The Pew report assures us that, even in the digital age, libraries continue to serve a variety of functions.Perhaps the most groundbreaking aspect of “Library Services in the Digital Age,” the report released today by the Pew Research Center’s Internet & American Life Project is how... Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-01-22 00:00:00 UTC ]
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Advance Buys Digital Ad Agency Pop

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[ Editor & Publisher | 2013-01-18 00:00:00 UTC ]
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Bloomsbury reports end-2012 profit rise

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[ The Bookseller | 2013-01-16 00:00:00 UTC ]
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Bertrams reports strong Christmas trading

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[ The Bookseller | 2013-01-15 00:00:00 UTC ]
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Indie bookstores report strong sales for 2012

Sales at independent bookstores rose almost 8 percent during the year, according to data from about 500 stores. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-01-12 00:00:00 UTC ]
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Why Native Ads Are Bad News for Some Agencies

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[ AdWeek | 2013-01-08 00:00:00 UTC ]
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France Rejects Plan to Block Online Ads

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[ The New York Times | 2013-01-07 00:00:00 UTC ]
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[ Publishing Perspectives | 2013-01-02 00:00:00 UTC ]
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The War Between Publishers and Libraries Over Ebooks: An Overview

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[ Publishing Perspectives | 2012-12-18 00:00:00 UTC ]
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Barnes & Noble reports Q2 2013 earnings: digital content sales up 38%, Nook unit rakes $160 million

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[ Engadget | 2012-11-29 00:00:00 UTC ]
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[ The Bookseller | 2012-11-27 00:00:00 UTC ]
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[ The Bookseller | 2012-11-13 00:00:00 UTC ]
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Can Bricks-and-Mortar Bookstores Win a Price War with Amazon?

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[ Publishing Perspectives | 2012-11-09 00:00:00 UTC ]
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Marie Claire to debut NFC technology for magazine ad

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[ Media Week | 2012-11-07 00:00:00 UTC ]
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[ The Bookseller | 2012-11-06 00:00:00 UTC ]
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[ Editor & Publisher | 2012-11-06 00:00:00 UTC ]
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[ The Bookseller | 2012-10-26 00:00:00 UTC ]
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[ Crains New York | 2012-10-25 00:00:00 UTC ]
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[ BBC News | 2012-10-24 00:00:00 UTC ]
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