Ad Break: Samsung Galaxy, IBM, Heineken, Batchelors Cup a Soup, The Body Shop, YMCA, Ariel, Project Literacy - video

There are a lot of famous faces in this week’s compilation of new adverts including an appearance for IBM by Carrie Fisher; William H Macy in a Samsung commercial; Benicio Del Toro for Heineken; Joey Essex for Batchelors Cup a Soup; and Prince Charles and the Queen for The Body Shop! And once those five adverts are out of the way, there’s a trio of emotionally charged films to work through: idle hands being guided away from malfeasance for the YMCA; Ariel taking a fresh look at a woman’s burden in an advert made for the Indian market; and a literacy initiative for a project backed by publishing giant Pearson Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2016-03-03 00:00:00 UTC ]
News tagged with: #carrie fisher #joey essex #prince charles #idle hands

Other Publishing stories related to: 'Ad Break: Samsung Galaxy, IBM, Heineken, Batchelors Cup a Soup, The Body Shop, YMCA, Ariel, Project Literacy - video'

Children's book sales boosted by half-term break

Sales of books for children surged in the UK last week, as schools broke for the spring half-term... Continue reading at The Bookseller

[ The Bookseller | 2013-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #schools broke

Top German Booksellers + Bertelsmann + Telekom = Mega E-book Project

This Friday, booksellers Thalia, Weltbild, Hugendubel, as well as Bertelsmann and Deutsche Telekom, promise to announce a "really big new project in ebooks and e-reading." Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #deutsche telekom

Lobster at work on Rosie Project

Penguin is raising awareness of a forthcoming fiction launch today (14th February), encouraging... Continue reading at The Bookseller

[ The Bookseller | 2013-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rosie project #raising awareness

RHUK releases author video

Random House UK has released a video on YouTube showing some of its biggest authors, including E... Continue reading at The Bookseller

[ The Bookseller | 2013-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #biggest authors

Young Writers Graduate: Future Authors Project

Over the past eight years, more than 300 Florida middle and high school students graduated from aspiring writer to published author, thanks to the Océ Future Authors Project. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #aspiring writer #published author

Future Foyles workshop 'unique project'

Booksellers, publishers and educators came together yesterday (11th February) in the first Future... Continue reading at The Bookseller

[ The Bookseller | 2013-02-12 00:00:00 UTC ]
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Video chat with Pulitzer Prize-winning humorist Dave Barry

The very funny Dave Barry joined us for a video chat from his home in Florida. During our conversation, he turned his laptop so that we could see his pool and his writing desk, where he once found a snake sitting on his can of Diet Coke. Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-02-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video chat #diet coke

Egmont UK launches reading research project

Egmont UK has commissioned a new research programme as part of a wider initiative by the company... Continue reading at The Bookseller

[ The Bookseller | 2013-02-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #egmont uk

Interview - HuffPo CEO Jimmy Maymann: 'We Don't See Traditional Online Ads as the Future'

In the face of stagnant growth in traditional advertising, digital publishers are looking to sponsored content as an alternative route, something Buzzfeed has been doing well, and The Atlantic has been doing less well recently. It's an approach ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #traditional advertising #digital publishers #sponsored content #alternative route

Advance Buys Digital Ad Agency Pop

Newspaper and magazine publishing company Advance Publications Inc. has acquired Seattle-based digital advertising agency Pop, the companies announced this week. Pop will operate as an independent division of Advance Publications. Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #companies announced #advance publications

Why Native Ads Are Bad News for Some Agencies

When Capital One set out to endear itself with entrepreneurs, it enlisted Forbes to create blog posts on its behalf about cybercrime and other scourges of small business. Likewise, UPS entrusted Fast Company to create custom infographics that ran on the business brand’s site. In both cases, it... Continue reading at AdWeek

[ AdWeek | 2013-01-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #zenith media #content creation #due respect #signs point #online survey

France Rejects Plan to Block Online Ads

The Internet service provider Free restored the ads after meetings with French online publishing and advertising groups, which had complained about a loss of revenue. Continue reading at The New York Times

[ The New York Times | 2013-01-07 00:00:00 UTC ]
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Hot Key launches writing project

Hot Key Books has launched a free interactive writing project, "Fleur Hitchcock's Story... Continue reading at The Bookseller

[ The Bookseller | 2012-12-11 00:00:00 UTC ]
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B&N launches 'buy a Nook, we'll give a book,' promoting literacy one rhyme at a time

Sure, it's probably not going to convince you to pick up a new device if you weren't already in the market for one, but that's not really the point, right? Barnes & Noble's kicking off the season of giving with its "Buy a Nook, We'll Give a Book" promotion, which finds the company donating a... Continue reading at Engadget

[ Engadget | 2012-12-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book charity #bn launches #ll give #promoting literacy #barnes noble #christmas day

Oprah Winfrey selects 'The Twelve Tribes of Hattie' as the next title for her book club (+ video)

'The Twelve Tribes of Hattie,' a first novel for author Ayana Mathis, has become the latest book chosen for Oprah Winfrey's Book Club 2.0. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #oprah winfrey