Ad Blocking is Eating Up More than $20 Billion in Global Revenues

It's a big problem for the magazine industry and it doesn't show signs of slowing down. The post Ad Blocking is Eating Up More than $20 Billion in Global Revenues appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2015-08-12 00:00:00 UTC ]

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Digital Solutions in India 2017: Tracking the Shifts in the Newspaper and Magazine Industry

In developed nations, print newspapers are under siege with fairly steep decline in circulation. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-30 00:00:00 UTC ]
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Podcast: Bonnier’s Semande Agosa on the duopoly, ad blocking, fake news

We sit down with with Semande Agosa,Head of Programmatic and Strategic Partnerships at Bonnier Corporation to discuss some major trends in the media space. From the duopoly to fake news we tackled the trends that had mouths moving at the Digiday Publishing Summit. Sponsored content by GumGum The... Continue reading at Digiday

[ Digiday | 2017-05-03 00:00:00 UTC ]
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As Journalists Seek Encryption, SecureDrop Proves a Challenge

A look inside the anonymizing software protecting sources across the magazine industry. The post As Journalists Seek Encryption, SecureDrop Proves a Challenge appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-04-27 00:00:00 UTC ]
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What You Missed: Inside the 2016 Folio: Marketing Awards

Meet the sixteen teams bringing innovation and creativity to marketing in the magazine industry. The post What You Missed: Inside the 2016 Folio: Marketing Awards appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-12-14 00:00:00 UTC ]
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Ad Industry's Self-Regulation Is an Exclusive Club, Says Watchdog

A lesser-known nonprofit ad-industry watchdog says trade groups aren't working. The Online Trust Alliance, comprised of a wide array of members including Microsoft, Twitter, programmatic ad-tech company OpenX, digital publisher group Digital Content Next, security software firms and even the... Continue reading at Advertising Age

[ Advertising Age | 2016-11-16 00:00:00 UTC ]
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European publishers see ad-blocking rates stabilizing

All hope is not lost in the war on ad blocking. Publishers in Europe report making cautious headway, with a variety of measures taken by publishers, combined with still-low mobile ad blocking rates, slowing the overall growth in ad blocking users. The open question is whether ad blocking will... Continue reading at Digiday

[ Digiday | 2016-10-28 00:00:00 UTC ]
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French news publishers believe solidarity is key to staving off ad blocking

French publishers are making a stand against ad blocking, again. After successful trials in March, 80 percent of the country’s top publishers are serving messages to ad-blocking users. Publishers are taking a tougher stance this time, with the likes of Le Monde blocking content to those who have... Continue reading at Digiday

[ Digiday | 2016-09-26 00:00:00 UTC ]
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PRH first-half revenue hit by ebook decline

Global revenues at Penguin Random House fell 10.7% year-on-year in the first half of 2015 due to lower ebook sales. Continue reading at The Bookseller

[ The Bookseller | 2016-09-01 00:00:00 UTC ]
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Why Martha Stewart Doesn't Feel Sorry for Media Companies

Martha Stewart is a busy person. When Ad Age spoke with her by phone Monday, she was in Chicago to tape a segment on Steve Harvey's talk show, pegged to her new book about vegetables.Ms. Stewart is the founder of Martha Stewart Living Omnimedia, which publishes brands like Martha Stewart Living... Continue reading at Advertising Age

[ Advertising Age | 2016-08-30 00:00:00 UTC ]
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DCN’s Jason Kint: Ad blocking can benefit publishers

Jason Kint, head of publisher group Digital Content Next, believes the ad blocking crisis is a terrible opportunity to waste. This is a chance for publishers, leaning on their direct relationship with their audience, to take back power from the array of tech intermediaries and platforms that... Continue reading at Digiday

[ Digiday | 2016-08-23 00:00:00 UTC ]
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Facebook’s now the leader in the fight against ad blocking

Let publishers take the polite or guilt-trip approach to ad blockers. Facebook is coming down hard, saying it's going to force ad blockers to see ad messages, like it or not. It could be a rallying cry for publishers but will also likely escalate the arms race with tech companies, observers... Continue reading at Digiday

[ Digiday | 2016-08-09 00:00:00 UTC ]
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How The Atlantic, Slate and others obsess about user experience

The rise of multiple platforms and screen sizes, along with the scary adoption of ad blocking, has publishers obsessing over user experience. Publishers including Mic, The Atlantic and Slate are hiring UX specialists while putting testing on steroids. Beyond ad blocking, the hope is that a... Continue reading at Digiday

[ Digiday | 2016-07-18 00:00:00 UTC ]
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Media Websites Battle Faltering Ad Revenue and Traffic

Changes in technology like ad blocking, and the dominance of platforms like Facebook leave many publishers unsure of how they will make money. Continue reading at The New York Times

[ The New York Times | 2016-04-18 00:00:00 UTC ]
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The New York Times, Washington Post, Time Inc and others begin testing micropayments

The concept of micropayments for news is gaining appeal as publishers face a new threat to their ad revenue with the rise of ad blocking. On March 23, the concept will get a big endorsement when vendor Blendle launches in beta in the U.S. with big-name publishers including The New York Times,... Continue reading at Digiday

[ Digiday | 2016-03-23 00:00:00 UTC ]
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French publishers fight back en masse against the ad blockers

A group of French publishers are starting a week long trial against ad blocking. The joint approach was announced in December by online publishing trade body Geste. However it has not set a standard, so all publishers are free to take their own approach. L’Equipe is blocking content unless users... Continue reading at Digiday

[ Digiday | 2016-03-22 00:00:00 UTC ]
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Europe’s top publishers on what they’re doing about ad blocking

Publishers are divided about what to do about ad blocking, whether it’s follow in the steps of Axel Springer’s Bild and toe the hard line, or unite together and make a stand against to block ad blockers. At Digiday’s Publishing Summit in Bologna this week, we asked Europe's top publishers what... Continue reading at Digiday

[ Digiday | 2016-03-08 00:00:00 UTC ]
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Nickel and dimed: Micropayments won’t solve ad blocking

The rise of ad blocking has forced publishers to re-examine not just their advertising, but also their paid models. Micropayments had a flurry of interest over the last few years, which went in hand with the rise of platforms like Blendle, but have so far failed to make any real difference to... Continue reading at Digiday

[ Digiday | 2016-02-10 00:00:00 UTC ]
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Want to Block Ads? Wired Will Start Charging You for It

Tech publisher Wired, which found that more than 20 percent of its daily readers use ad-blocking software, thinks it's found a way to recoup some of that lost advertising revenue: start charging users for blocking ads. This morning, Wired began telling readers who use ad blockers it will... Continue reading at AdWeek

[ AdWeek | 2016-02-09 00:00:00 UTC ]
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Infographic: How Publishers Are Navigating the Brave New World of Ad Blockers

Sourcepoint, a New York-based content compensation platform for publishers, recently released new data on the effects of ad blockers on its clients' sites. "As the threat of ad blocking is becoming more prevalent, publishers are working hard to identify sustainable ways of being compensated for... Continue reading at AdWeek

[ AdWeek | 2016-01-19 00:00:00 UTC ]
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