Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today For over two decades, Ad Age has named Women to Watch in the marketing, media and advertising fields. Today we’re releasing our latest lists—one for the United States and one for Europe. Our honorees work for agencies (Forsman & Bodenfors, R/GA, Mother, The Martin Agency), brands (L’Oreal, PepsiCo, Diesel), media outlets (Cosmopolitan, The Dodo) and tech companies (Google, Facebook, Spotify). Check out their stories, and read some of their advice. Here’s what Lorraine Barber-Miller, senior VP and chief marketing officer of ADP, wishes she could tell her younger self: “From a professional perspective, I think it’s important to not allow your work to speak for itself. You need to also be present and visible around your own accomplishments and career trajectory.” ‘Whenever, wherever, however it happens’ Once again, Gillette is out with an ad that attempts to reframe masculinity: It shows a transgender man shaving for the first time, with his father teaching, guiding and supporting him. “Whenever, wherever, however it happens, your first shave is special,” the copy says. In January, Procter & Gamble’s Gillette was in the spotlight for an ad that touched off widespread debate -- sometimes heated -- about its portrayal of modern manhood and about cause... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-28 10:00:00 UTC ]
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#bud light
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Darren Singh, advertising director for Hearst's Esquire magazine, has been appointed publisher of ShortList. Continue reading at Media Week
[ Media Week | 2011-10-25 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Mon, 24/10/2011 - 08:25 Educational publishers have been accused of not providing enough support to help independent bookshops stay on the high street, as owners call for more discounts. read more Continue reading at The Bookseller
[ The Bookseller | 2011-10-24 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Mon, 24/10/2011 - 09:30 Northern Lights author Philip Pullman has launched an attack on the government's library policy, telling campaigners they were fighting a "war against stupidity", and criticising Brent council for "political bullshit" over... Continue reading at The Bookseller
[ The Bookseller | 2011-10-24 00:00:00 UTC ]
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For the 12th consecutive quarter in a row, The Atlantic is reporting gains in print and online revenue. In third quarter 2011, overall advertising revenue is up 19 percent, with digital ad revenue soaring 41 percent and print up 3 percent over the third quarter of 2010. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-24 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Mon, 24/10/2011 - 09:25 Educational publishers have been accused of not providing enough support to help independent bookshops stay on the high street, as owners call for more discounts. read more Continue reading at The Bookseller
[ The Bookseller | 2011-10-24 00:00:00 UTC ]
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Wordpress.com blogs just got ad-friendlier. On the heels of its acquisition of Lijit Networks, Federated Media Publishing has struck a deal to expand its ad network further, offering Wordpress.com bloggers the ability to tap into its monetization tools. The opt-in service will give Federated the... Continue reading at AdWeek
[ AdWeek | 2011-10-20 00:00:00 UTC ]
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#ad network
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In the digital sector, some publishers are still waiting for online advertising to become as profitable as its print counterpart once was. Many complain digital ad offerings are not comparable to the quality in print; others say the infrequency and size of advertising units may be causing the... Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-20 00:00:00 UTC ]
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#online advertising
American Media, Inc. [AMI] is executing an aggressive digital strategy with the help of RR DonnelleyAMI awarded the company a contract to assist with its digital convergence that extends until the year 2020 that is worth an estimated $550 million. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-20 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 20/10/2011 - 15:13 Weidenfeld & Nicolson has acquired a debut novel in a "major" six-figure pre-empt deal, with the agent likening it to The Book Thief and The Boy in the Striped Pyjamas. W&N fiction publishing director Kirsty... Continue reading at The Bookseller
[ The Bookseller | 2011-10-20 00:00:00 UTC ]
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Written By: Katie Allen Publication Date: Wed, 19/10/2011 - 08:55 Macmillan Childrens Books has signed up publishing rights in crime-fighting CBeebies character Rastamouse. The deal was struck with DHX Media, and will enable Macmillan to publish a range of Rastamouse products including... Continue reading at The Bookseller
[ The Bookseller | 2011-10-19 00:00:00 UTC ]
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#publishing rights
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Releasing a book on one of the worlds largest publishing marketplaces could help your company. Here's a quick guide to the basics of self-publishing. Continue reading at PC World
[ PC World | 2011-10-19 00:00:00 UTC ]
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Jim Lee, co-publisher of DC Entertainment, showcases the graphic novel "Superman: Earth One" on the Kindle Fire. Continue reading at The New York Times
[ The New York Times | 2011-10-18 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Fri, 14/10/2011 - 11:25 Popular science writer Simon Singh has accepted a six-figure world English language rights pre-empt made at Frankfurt for his next book, The Mathematics of The Simpsons. The deal, Singh's first since winning the legal case... Continue reading at The Bookseller
[ The Bookseller | 2011-10-14 00:00:00 UTC ]
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After showing growth for the first six months of 2011, consumer magazine ad pages fell 5.6 percent in the third quarter compared to the same period in 2010, according to newly released figures from Publishers Information Bureau. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-11 00:00:00 UTC ]
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#quarter compared
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Written By: Caroline Horn Publication Date: Fri, 07/10/2011 - 08:05 Children's publishers are upbeat about this year's Frankfurt Book Fair, despite the turbulent impact of the uncertain financial markets across Europe. read more Continue reading at The Bookseller
[ The Bookseller | 2011-10-07 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Fri, 07/10/2011 - 08:35 Independent booksellers say the government should step in to fix the price of books after the Booksellers Association called on the coalition to do more to maintain bookshops on the high street. BA c.e.o. Tim Godfray appealed... Continue reading at The Bookseller
[ The Bookseller | 2011-10-07 00:00:00 UTC ]
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Those who purchased the Kindle with Special Offers version of Amazon's e-reader can now expunge the ads for a one-time fee of $30. Continue reading at PC World
[ PC World | 2011-10-06 00:00:00 UTC ]
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#remove ads
As advertising clients continue to tighten the grip on their change purses, publishers are concocting solutions to show the value of their content, sites and magazines as an advertising platform. Meredith launched a ROI guarantee for select print advertisers in August, and now Time Inc. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-04 00:00:00 UTC ]
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#ad clients
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Written By: Charlotte Williams Publication Date: Mon, 03/10/2011 - 11:49 Hutchinson has confirmed it will publish former US president Bill Clinton's book Back to Work, setting out his plan on how to get America "back into the future business". Cornerstone m.d. Susan Sandon acquired UK and... Continue reading at The Bookseller
[ The Bookseller | 2011-10-03 00:00:00 UTC ]
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Written By: Barbara Casassus Publication Date: Tue, 27/09/2011 - 15:18 French publisher Flammarion has signed an agreement to sell its electronic titles through Amazon and Apples iBookstore. The publisher is the first in France to sign up with Amazon, just before the Kindle is expected to be... Continue reading at The Bookseller
[ The Bookseller | 2011-09-27 00:00:00 UTC ]
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