Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today For over two decades, Ad Age has named Women to Watch in the marketing, media and advertising fields. Today we’re releasing our latest lists—one for the United States and one for Europe. Our honorees work for agencies (Forsman & Bodenfors, R/GA, Mother, The Martin Agency), brands (L’Oreal, PepsiCo, Diesel), media outlets (Cosmopolitan, The Dodo) and tech companies (Google, Facebook, Spotify). Check out their stories, and read some of their advice. Here’s what Lorraine Barber-Miller, senior VP and chief marketing officer of ADP, wishes she could tell her younger self: “From a professional perspective, I think it’s important to not allow your work to speak for itself. You need to also be present and visible around your own accomplishments and career trajectory.” ‘Whenever, wherever, however it happens’ Once again, Gillette is out with an ad that attempts to reframe masculinity: It shows a transgender man shaving for the first time, with his father teaching, guiding and supporting him. “Whenever, wherever, however it happens, your first shave is special,” the copy says. In January, Procter & Gamble’s Gillette was in the spotlight for an ad that touched off widespread debate -- sometimes heated -- about its portrayal of modern manhood and about cause... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-28 10:00:00 UTC ]
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Because California is losing more Borders stores than any other state in the country, the region's booksellers are uniquely poised to find ways to turn the ramifications of the bankruptcy proceedings to their advantage. "In the long run, the indies will benefit because there will be fewer... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-04-11 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Mon, 11/04/2011 - 11:35 New awards for Best Racing Book and Best Sports Book Retailer will be up for grabs at this year's British Sports Book Awards 2011. W H Smith, Amazon, Waterstone's and Foyles are all in the mix to win the best sports retailer... Continue reading at The Bookseller
[ The Bookseller | 2011-04-11 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Sun, 10/04/2011 - 16:03 Enhanced ebooks are dead, discoverability is the most important issue facing ebook vendors, while pricing strategies should be measured against other digital content, not physical books. These were the key themes that emerged... Continue reading at The Bookseller
[ The Bookseller | 2011-04-10 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Fri, 08/04/2011 - 08:30 HarperCollins has hired agent Nick Canham to head up its sports list, as it makes a number of promotions in its non-fiction team. Canham joins from Roar Global and will also commission general non-fiction as editorial director.... Continue reading at The Bookseller
[ The Bookseller | 2011-04-08 00:00:00 UTC ]
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Bloomberg BusinessWeek is certainly seeing the fruits of its redesign labors. According to figures released by the Publishers Information Bureau, BusinessWeek experienced an increase of 49 percent in ad sales for 2011s first quarter, compared to 2010s first quarter. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
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The Publishers Information Bureau (PIB) reported overall growth for magazine ad sales for 2011s first quarter. First quarter ad pages totaled 35,755 pages, a 2.5 percent increase from the first quarter of 2010. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Thu, 07/04/2011 - 16:04 read more Continue reading at The Bookseller
[ The Bookseller | 2011-04-07 00:00:00 UTC ]
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#part ii
Written By: Graeme Neill and Katie Allen Publication Date: Wed, 06/04/2011 - 14:50 A Freddie Mercury biography and a six-figure deal signed following a trans-Atlantic auction are among the pre London Book Fair deals agented by Mulcahy Conway Associates. The agency said it anticipated a busy... Continue reading at The Bookseller
[ The Bookseller | 2011-04-06 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Fri, 01/04/2011 - 11:26 Aitken Alexander is reporting strong interest in Grace McLeen's The Land of Decoration, sold last month to Chatto in the UK, Holt in the United States, HarperCollins in Canada and into 10 languages to date. It is about a... Continue reading at The Bookseller
[ The Bookseller | 2011-04-01 00:00:00 UTC ]
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Written By: Benedicte Page and Graeme Neill Publication Date: Tue, 29/03/2011 - 15:32 Penguin's international deals for Michelle Paver, HarperCollins' new collection of stories from Dr Seuss and Simon & Schuster paying six figures for a young adult trilogy were among the day two deals... Continue reading at The Bookseller
[ The Bookseller | 2011-03-29 00:00:00 UTC ]
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Written By: Barbara Casassus Publication Date: Tue, 29/03/2011 - 15:29 French culture minister Frédéric Mitterrand has called for the European Union to regulate ebook prices as soon as possible, and to introduce a reduced rate of VAT on all cultural goods and services, whether they are sold... Continue reading at The Bookseller
[ The Bookseller | 2011-03-29 00:00:00 UTC ]
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Written By: Bookseller staff Publication Date: Mon, 28/03/2011 - 08:53 Catherine Cookson's estate has signed a deal to release 100 of her novels as ebooks directly through Amazon, cutting out her publishers Transworld and Simon & Schuster. read more Continue reading at The Bookseller
[ The Bookseller | 2011-03-28 00:00:00 UTC ]
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Written By: Katie Allen Publication Date: Mon, 28/03/2011 - 08:36 read more Continue reading at The Bookseller
[ The Bookseller | 2011-03-28 00:00:00 UTC ]
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Richard Desmond's shock plans to explore the sale his magazine portfolio, including OK! Magazine, is called Project Odyssey and was put together last year at the request of the multimillionaire's publishing company. Continue reading at Media Week
[ Media Week | 2011-03-28 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Mon, 28/03/2011 - 08:54 Seventeen former British Bookshop & Stationers stores have held their first weekend of trade under WH Smith ownership. Nine venues opened their doors as WH Smith stores and eight re-opened under their original name of... Continue reading at The Bookseller
[ The Bookseller | 2011-03-28 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Mon, 28/03/2011 - 16:05 The Authors' Licensing and Collecting Society (ALCS) has welcomed a group of MPs' call for it to administer the Public Lending Right (PLR), amid uncertainty about its future. In a report issued by the Culture, Media and Sport... Continue reading at The Bookseller
[ The Bookseller | 2011-03-28 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Thu, 24/03/2011 - 08:50 HarperCollins has signed a five book exclusive deal with Emma Chichester Clark to become her worldwide publisher. The deal with Chicester Clark, who has also had titles published recently by Andersen Press, was signed by... Continue reading at The Bookseller
[ The Bookseller | 2011-03-24 00:00:00 UTC ]
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Amanda Hocking, the 26-year-old author who shot to fame by selling more than a million copies of her self-published books, has signed a deal with St. Martin's Press. Continue reading at The New York Times
[ The New York Times | 2011-03-24 00:00:00 UTC ]
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Publication Date: Tue, 22/03/2011 - 17:23 Ten young illustrators, including artists published by Walker, Simon & Schuster and Tate, have been named as the Booktrust Best New Illustrators 2011. The 10 were presented with their awards at a ceremony in central London this evening [22nd March]... Continue reading at The Bookseller
[ The Bookseller | 2011-03-22 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Mon, 21/03/2011 - 15:15 Simon & Schuster has signed a new picture book deal with the creative duo behind the Aliens Love Underpants series. Emma Blackburn, picture book editorial director at S&S, bought world rights to Monstersaurus from... Continue reading at The Bookseller
[ The Bookseller | 2011-03-21 00:00:00 UTC ]
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