Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today For over two decades, Ad Age has named Women to Watch in the marketing, media and advertising fields. Today we’re releasing our latest lists—one for the United States and one for Europe. Our honorees work for agencies (Forsman & Bodenfors, R/GA, Mother, The Martin Agency), brands (L’Oreal, PepsiCo, Diesel), media outlets (Cosmopolitan, The Dodo) and tech companies (Google, Facebook, Spotify). Check out their stories, and read some of their advice. Here’s what Lorraine Barber-Miller, senior VP and chief marketing officer of ADP, wishes she could tell her younger self: “From a professional perspective, I think it’s important to not allow your work to speak for itself. You need to also be present and visible around your own accomplishments and career trajectory.” ‘Whenever, wherever, however it happens’ Once again, Gillette is out with an ad that attempts to reframe masculinity: It shows a transgender man shaving for the first time, with his father teaching, guiding and supporting him. “Whenever, wherever, however it happens, your first shave is special,” the copy says. In January, Procter & Gamble’s Gillette was in the spotlight for an ad that touched off widespread debate -- sometimes heated -- about its portrayal of modern manhood and about cause... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-28 10:00:00 UTC ]
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Rupert Murdoch group, which publishes Sun, Times and Wall Street Journal, partly blames currency fluctuations, as book publishing division reports growthRupert Murdoch’s News Corp has seen a 52% year-on-year fall in its third-quarter profits as its newspaper advertising revenue continued to... Continue reading at The Guardian
[ The Guardian | 2015-05-07 00:00:00 UTC ]
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PW has struck a deal with NA Publishing that will result in the entire archive of 'Publishers Weekly' print magazine, some 750,000 pages, to be digitized. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-05 00:00:00 UTC ]
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The riots in Baltimore have made the publication of 'Stand Your Ground: Black Bodies and the Justice of God' -- inspired by the death of Trayvon Martin -- unfortunately timely. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-05 00:00:00 UTC ]
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April Bloomfield takes on fish in her third cookbook at Ecco, and Artisan signs two. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-04 00:00:00 UTC ]
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Roy Keane and Roddy Doyle's memoir The Second Half leads the nominations for the Cross British Sports Book Awards shortlists, as it competes for three separate prizes. The book, published by Orion, is in the running for autobiography of the year, football book of the year and the outstanding... Continue reading at The Bookseller
[ The Bookseller | 2015-05-01 00:00:00 UTC ]
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Lipman gets to ‘Working’ for William Morrow and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-01 00:00:00 UTC ]
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The practice still courts controversy, but only about 13 percent of magazines tracked ran cover ads in the last 12 months. The post Cover Ads: Buzzy, But Not Common appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-04-30 00:00:00 UTC ]
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In preparation for Russia's Victory Day celebration, to be held May 9 to commemorate the Soviet Union's defeat of Nazi Germany, the country is cracking down on anything displaying the Nazi swastika – including the cover of Pulitzer Prize-winning graphic novel 'Maus.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-04-30 00:00:00 UTC ]
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Publishers are ambivalent about uploading their video to Facebook’s native player, as the social network has yet to reveal how it will enable them to monetize that video. While most publishers are playing by the rules, one publisher isn’t waiting around, though. NewsBeat Social, a Portland,... Continue reading at Digiday
[ Digiday | 2015-04-30 00:00:00 UTC ]
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With schools closed as a result of yesterday's riots, the worker-owned bookstore/coffeehouse has stepped in to make sure kids are safe. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-28 00:00:00 UTC ]
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Google's new initiative will pay news outlets to dig into digital journalism.American tech companies have set their sights on the news business. A month after Facebook announced that it wants news outlets to publish content within Facebook, and a mere day after Snapchat poached acclaimed CNN... Continue reading at Fast Company
[ Fast Company | 2015-04-28 00:00:00 UTC ]
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Nailing mobile video is a major goal for marketers this year, as exemplified at this week's Digital Content NewFronts presentations. And as Snapchat and Facebook lure advertising dollars away from TV with new video options, smaller ad companies are following suit. A GIF showing the new video... Continue reading at AdWeek
[ AdWeek | 2015-04-28 00:00:00 UTC ]
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#drive traffic
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Two-thirds of the content that people post to Pinterest are originally from businesses, like product images from a retailer's site. But it hasn't been that easy for brands themselves to post that content, let alone pay to promote those organic posts as ads on Pinterest. Pinterest is now trying... Continue reading at Advertising Age
[ Advertising Age | 2015-04-27 00:00:00 UTC ]
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Over the next two weeks, some of the biggest Internet companies and publishers will showcase their original programming in an annual attempt to attract advertising dollars. The events, taking place in New York under the banner of the Digital Content ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-04-27 00:00:00 UTC ]
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The Apple Watch is officially out today, but the so-called wearable has already sparked an arms race among media companies vying for attention on your wrist.(Does that make it a wrist race?)Newspapers, TV news networks, magazine publishers and radio stations have introduced apps for the Watch.... Continue reading at Advertising Age
[ Advertising Age | 2015-04-24 00:00:00 UTC ]
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Bennett starts ‘Feminist Fight’ at Harper and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
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Hachette Book Group USA and the Swedish writer Jonas Jonasson have engaged lawyers to pursue royalty payments owed to the author by Hesperus Press. Continue reading at The Bookseller
[ The Bookseller | 2015-04-24 00:00:00 UTC ]
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House of Illustration is partnering with Curved House Kids, which promotes visual literacy skills among primary school children, to offer families in Islington the chance to publish their own book. Continue reading at The Bookseller
[ The Bookseller | 2015-04-24 00:00:00 UTC ]
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Google is testing a new advertising product seen as the last piece it needs to complete its ad tech superstructure. The search giant is building a data management platform to help target ads and connect brands with people online more effectively, according to sources familiar with the plans. ... Continue reading at AdWeek
[ AdWeek | 2015-04-23 00:00:00 UTC ]
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The Apple Watch is now for sale and strategy leads from digital media companies the world over are bracing themselves for the question: “What’s our wearables strategy?” It’s early. It’s OK not to dive into wearable product creation yet. Things are pretty locked down on the software side anyway.... Continue reading at Digiday
[ Digiday | 2015-04-23 00:00:00 UTC ]
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