Ad Age Women to Watch, a new Gillette ad and a deal for Sports Illustrated: Tuesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today For over two decades, Ad Age has named Women to Watch in the marketing, media and advertising fields. Today we’re releasing our latest lists—one for the United States and one for Europe. Our honorees work for agencies (Forsman & Bodenfors, R/GA, Mother, The Martin Agency), brands (L’Oreal, PepsiCo, Diesel), media outlets (Cosmopolitan, The Dodo) and tech companies (Google, Facebook, Spotify). Check out their stories, and read some of their advice. Here’s what Lorraine Barber-Miller, senior VP and chief marketing officer of ADP, wishes she could tell her younger self: “From a professional perspective, I think it’s important to not allow your work to speak for itself. You need to also be present and visible around your own accomplishments and career trajectory.” ‘Whenever, wherever, however it happens’ Once again, Gillette is out with an ad that attempts to reframe masculinity: It shows a transgender man shaving for the first time, with his father teaching, guiding and supporting him. “Whenever, wherever, however it happens, your first shave is special,” the copy says. In January, Procter & Gamble’s Gillette was in the spotlight for an ad that touched off widespread debate -- sometimes heated -- about its portrayal of modern manhood and about cause... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-05-28 10:00:00 UTC ]
News tagged with: #bud light #ann-christine diaz #forwarded email #$110 million

Other Publishing stories related to: ' Ad Age Women to Watch, a new Gillette ad and a deal for Sports Illustrated: Tuesday Wake-Up Call '


Pan Mac acquires Gwynne trilogy in six-figure deal

Pan Macmillan has acquired a new epic fantasy series in a six-figure deal. Senior commissioning editor Bella Pagan bought world rights to John Gwynne’s standalone trilogy from agent John Jarrold. The trilogy will be set in the same stirring Celtic-inspired world as Gwynne’s first quartet, the... Continue reading at The Bookseller

[ The Bookseller | 2015-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #six-figure deal #pan macmillan


Facebook signs deal to directly publish news stories

Facebook has reached a deal with New York Times and eight other media outlets to post stories directly to the social network's mobile news feeds, as publishers strive for new ways to expand their reach. Continue reading at Stuff

[ Stuff | 2015-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media outlets


Verizon and AOL deal gives us a glimpse into the future of advertising

The $4.4bn purchase by the US telecoms giant will help overcome the ad industry’s biggest problem Verizon buying AOL wasn’t the last deal we in agency land ever expected, but to most it’s come as a bit of a shock. It feels to me more like Apple buying Beats, than Comcast trying to merge with... Continue reading at The Guardian

[ The Guardian | 2015-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad industry #time warner #rorschach test


At Times, L'Oréal Is Getting 90% Video Ad View Rates

L'Oréal has evidently found a video advertising vendor in Mediabong it's very high on. Mediabong—which is announcing a $5 million Series B round of funding today—said it achieved a 90 percent "video-through rate" for L'Oréal in a recent five-week ad campaign across various publishers.... Continue reading at AdWeek

[ AdWeek | 2015-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #land rover #hot topic #digital advertising #video ads


Surprised by a Calling: PW Talks with Jeff Goins

Bestselling author Jeff Goins believes we don't so much find the work we were born to do; we just begin moving so it can find us. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-13 00:00:00 UTC ]
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Agency view: The (few) publishers that get mobile ads right

Publishers get a bad reputation for their mobile ads, which often intrude on or confuse the user. But some get it right, say agencies. BuzzFeed's ads mirror the site's shareable editorial content. Mashable, ESPN and NY magazine strike a good balance of content to ad space. The Weather Company... Continue reading at Digiday

[ Digiday | 2015-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native ads #ad space #weather company


Ministers to make call on 'Netflix tax' in a few months

Online shoppers will find out within a few months whether they  will have to pay GST on ebooks, music, games and television services downloaded or streamed from overseas. Continue reading at Stuff

[ Stuff | 2015-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online shoppers


Kingsnorth's 'The Wake' is BIA Book of the Year

Paul Kingsnorth’s The Wake, published by crowd-funding platform Unbound, has been named the inaugural Book of the Year at the Bookseller Industry Awards 2015. The book is written in re-imagined old English and set in 1066, and was longlisted for the Man Booker Prize and the Folio Prize,... Continue reading at The Bookseller

[ The Bookseller | 2015-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #paul kingsnorth #inaugural book #folio prize #goldsmiths prize


NBC Pulls Facebook Post After Sneaking in an Ad for Subway

As Facebook looks to turn itself into a bona fide video platform, it's tightening its rules on what publishers can and cannot post. Clips with ads not sold by Facebook are not allowed, something NBC learned the hard way today. Yesterday afternoon, NBC posted a three-minute video from the latest... Continue reading at AdWeek

[ AdWeek | 2015-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest episode #universal pictures #video content


Malaysia’s Wen Dee Tan Wins Illustrator’s Award at Sharjah

Malaysian children's book illustrator Wen Dee Tan, who won the top prize at the Sharjah Children's Reading Festival, discusses the mission of her work. The post Malaysia’s Wen Dee Tan Wins Illustrator’s Award at Sharjah appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post malaysia #sharjah children #sharjah appeared #top prize #reading festival


Kate Dale deal for MCB

Macmillan Children’s Books has acquired Mumnesia, a new middle-grade title by Kate Dale.   Editor Rachel Kellehar bought world rights in a two-book deal for the book, which is about a 12-year-old girl whose Mum starts to behave like a teenager, from Jenny Savill at Andrew Nurnberg... Continue reading at The Bookseller

[ The Bookseller | 2015-05-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #macmillan children #middle-grade title #jenny savill


News Corp profits halve after weak newspaper ad sales

Rupert Murdoch group, which publishes Sun, Times and Wall Street Journal, partly blames currency fluctuations, as book publishing division reports growthRupert Murdoch’s News Corp has seen a 52% year-on-year fall in its third-quarter profits as its newspaper advertising revenue continued to... Continue reading at The Guardian

[ The Guardian | 2015-05-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #titles include #currency fluctuations


A Fifth of Time Inc.'s Ad Revenue Now Comes From Digital

Time Inc., the nation's largest magazine publisher, now generates 20% of its ad revenue through digital sales, the company said today.The company sold $73 million worth of digital ads in the first quarter, up 1% over the quarter a year earlier, Time Inc. executives told Wall Street investors as... Continue reading at Advertising Age

[ Advertising Age | 2015-05-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad revenue #year earlier #money magazines #mexican magazines #print publisher #executive team #earnings call


World English deal for HarperCollins and Patricia Cornwell

HarperCollins Publishers has acquired world English rights to two more books by Patricia Cornwell. The two Kay Scarpetta novels will be published by HarperCollins around the world, including in the UK, Australia/New Zealand, Canada, and India. The first book will be published in the autumn of... Continue reading at The Bookseller

[ The Bookseller | 2015-05-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harpercollins publishers #patricia cornwell #william morrow #esther newberg #icm partners


Baltimore Theologian's Book on Violence To Publish in Wake of Riots

The riots in Baltimore have made the publication of 'Stand Your Ground: Black Bodies and the Justice of God' -- inspired by the death of Trayvon Martin -- unfortunately timely. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-05 00:00:00 UTC ]
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PW Inks Archive Deal with NA Publishing

PW has struck a deal with NA Publishing that will result in the entire archive of 'Publishers Weekly' print magazine, some 750,000 pages, to be digitized. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #entire archive #print magazine


April Bloomfield Signs Up for a Third: Cookbook Deals, April 2015

April Bloomfield takes on fish in her third cookbook at Ecco, and Artisan signs two. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cookbook deals


Book Deals: Week of May 4, 2015

Lipman gets to ‘Working’ for William Morrow and more in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book deals #william morrow


Keane leads British Sports Book awards shortlists

Roy Keane and Roddy Doyle's memoir The Second Half leads the nominations for the Cross British Sports Book Awards shortlists, as it competes for three separate prizes. The book, published by Orion, is in the running for autobiography of the year, football book of the year and the outstanding... Continue reading at The Bookseller

[ The Bookseller | 2015-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #football book #roy keane #roddy doyle


Why Russia is calling a book by a holocaust survivor 'Nazi propaganda'

In preparation for Russia's Victory Day celebration, to be held May 9 to commemorate the Soviet Union's defeat of Nazi Germany, the country is cracking down on anything displaying the Nazi swastika – including the cover of Pulitzer Prize-winning graphic novel 'Maus.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #holocaust survivor #soviet union #nazi germany