Active Interest Media Launches In-House Content Marketing Unit

The debut of Catapult Creative Labs marks the enthusiast publisher's latest expansion into uncharted territory. The post Active Interest Media Launches In-House Content Marketing Unit appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2016-02-05 00:00:00 UTC ]
News tagged with: #enthusiast publisher #uncharted territory

Other Publishing stories related to: 'Active Interest Media Launches In-House Content Marketing Unit'

Puffin launches online activities in response to school closure

Puffin has launched a series of online activities for children, in response to the national closure of schools. Continue reading at The Bookseller

[ The Bookseller | 2020-04-03 04:40:39 UTC ]
More news stories like this | News stories tagged with: #online activities #puffin

Colin Kaepernick Launches Publishing House, Has Audible Audio Deal

Free agent NFL quarterback and social activist Colin Kaepernick plans to publish a memoir via his own publishing venture and release an audiobook version of the untitled book via an exclusive deal with Audible. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-02-14 05:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing venture #audiobook version #untitled book #exclusive deal #audiobook #memoir

Four digital media thought leaders on what’s next for marketers in the new year

To keep pace with 2020, marketers will be forced to not only stay on top of ever-changing news, data and regulations, but will also need to invest in dynamic problem-solving methods. The post Four digital media thought leaders on what’s next for marketers in the new year appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-01-08 21:27:51 UTC ]
More news stories like this | News stories tagged with: #year appeared #digital media

Russia’s Clever Media Group Eyes Asian Markets in the New Year

With ongoing operations in Europe and North America, the Russian children's book publisher will focus in 2020 on Japan, China, and Vietnam. The post Russia’s Clever Media Group Eyes Asian Markets in the New Year appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-01-08 06:30:30 UTC ]
More news stories like this | News stories tagged with: #post russia #year appeared #russian children #book publisher #children's book

Bonnier Books launches publishing house in Denmark

Bonnier Books – the parent company of Bonnier Books UK – is launching a new publishing house in Denmark early next year. Continue reading at The Bookseller

[ The Bookseller | 2019-11-15 11:11:48 UTC ]
More news stories like this | News stories tagged with: #bonnier books #bonnier

Congress launches digital markets competition inquiry as US e-book lending row continues

Congress has launched an inquiry into digital markets competitions as the row over e-book lending to libraries in the United States continues.  Continue reading at The Bookseller

[ The Bookseller | 2019-10-24 13:43:25 UTC ]
More news stories like this | News stories tagged with: #e-book lending #libraries #e-book

‘We realized we could pull it off’: 2 years in, Bayer is on track to take all digital media buying in-house by 2020

Bayer is on its second year of in-housing programmatic. At Digiday's Media Buyer Summit this week, the company shared how it set up its team. The post ‘We realized we could pull it off’: 2 years in, Bayer is on track to take all digital media buying in-house by 2020 appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-10-18 04:01:51 UTC ]
More news stories like this | News stories tagged with: #digital media

Marketers feel growing pains as in-house agencies become a necessity

Going in-house isn't a question of when or if for major marketers today but rather what they will take in-house. Doing so gives them more control as well as the ability to keep up with the growing needs of digital content today. The post Marketers feel growing pains as in-house agencies become... Continue reading at Digiday

[ Digiday | 2019-10-11 04:01:45 UTC ]
More news stories like this | News stories tagged with: #digital content

MediaMath launches new platform to 'clean up' digital media supply chain

Partners on the initiative include the Rubicon Project, Telaria, Acoustic, Akamai, Business Insider, Crackle Plus, Havas Media, IBM Watson, Inscape/Vizio, IRIS.TV, News Corp, Octopus Interactive, Oracle Data Cloud, Publishers Clearing House and White Ops. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2019-10-02 16:44:44 UTC ]
More news stories like this | News stories tagged with: #rubicon project #business insider #havas media #ibm watson #digital media

‘We’re very actively looking’: Dotdash’s Neil Vogel on digital media M&A

The Dotdash CEO reflects on media's buyers and sellers, and the underlying trends that have guided the media deals that have defined 2019. The post ‘We’re very actively looking’: Dotdash’s Neil Vogel on digital media M&A appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-10-01 16:38:36 UTC ]
More news stories like this | News stories tagged with: #media deals #digital media

Growing kids’ market appeals to UK firms in Beijing as fair launches dedicated strand

Publishers and agents say they are expecting a positive Beijing International Book Fair, reflecting the growing Chinese market. Continue reading at The Bookseller

[ The Bookseller | 2019-08-20 19:02:53 UTC ]
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Dutton says AFP must take extra steps before launching raids on the media

Peter Dutton says federal police should consider ‘public interest implications’ before investigating leaks that involve journalistsHome affairs minister Peter Dutton has given new directions to the Australian federal police on investigations into journalists and media organisations.The decision... Continue reading at The Guardian

[ The Guardian | 2019-08-09 07:01:12 UTC ]
More news stories like this | News stories tagged with: #media organisations #extra steps #federal police #chilling effect #news corp

CUP launches early content platform Cambridge Open Engage

Cambridge University Press is launching an early and open content platform to publish research outputs such as preprint papers, abstracts, conference proceedings and open data. Continue reading at The Bookseller

[ The Bookseller | 2019-07-30 08:03:04 UTC ]
More news stories like this | News stories tagged with: #conference proceedings #cambridge university press

RB Media Launches New Politics Imprint, Kalorama

Independent audiobook publisher RB Media is redoubling its politics and current events publishing with the creation of a new imprint, Kalorama Audio. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-07-23 04:00:00 UTC ]
More news stories like this | News stories tagged with: #audiobook

This Social Marketing Platform Is on Pace to Become the Largest Sports Content Publisher by Year-End

A project started by two former University of Nebraska football teammates to help a fellow Cornhusker who made it to the National Football League has evolved into a robust athlete social-marketing platform that has raised $9.5 million since being established in 2012. Opendorse recently closed a... Continue reading at AdWeek

[ AdWeek | 2019-06-27 14:00:59 UTC ]
More news stories like this | News stories tagged with: #raised $9 #content publisher

Australian media unite to demand government change laws after AFP raids

ABC, News Corp and Nine call for legislation to protect journalists and whistleblowers, saying a free press must be ‘entrenched in law’Media executives have united to call on the government to amend a range of laws to protect journalists and whistleblowers after a series of widely condemned... Continue reading at The Guardian

[ The Guardian | 2019-06-26 01:54:18 UTC ]
More news stories like this | News stories tagged with: #protect journalists #free press #media executives #media organisations #cultural change #news corp

'Harry Potter: Wizards Unite' worldwide launch begins on June 21st

You'll be able to save Muggles from rogue magical creatures and misbehaving objects very soon: Niantic will finally start rolling out Harry Potter: Wizards Unite on June 21st. The company has announced the much-awaited mobile game's launch date outsi... Continue reading at Engadget

[ Engadget | 2019-06-19 01:16:00 UTC ]
More news stories like this | News stories tagged with: #wizards unite #june 21st #harry potter

News Corp. reviews its options for News America marketing unit

News Corp. said it is evaluating options for its News America Marketing business that could include a sale, which would leave the publisher of the Wall Street Journal and New York Post more purely focused on media while removing what’s been a troubled unit. The review of News America, which... Continue reading at Advertising Age

[ Advertising Age | 2019-06-18 20:05:16 UTC ]
More news stories like this | News stories tagged with: #greater transparency #consumer brands #—bloomberg news #news corp

Marketers, publishers and platforms announce a global alliance for 'responsible media'

Big media players like Unilever and Procter & Gamble Co. have been talking plenty about making media more responsible. Now they’re getting more people to talk. The marketers are launching the Global Alliance for Responsible Media alongside 14 other global advertisers, the five leading agency... Continue reading at Advertising Age

[ Advertising Age | 2019-06-18 04:01:00 UTC ]
More news stories like this | News stories tagged with: #technology company #global head #greater good #harper

Reinventing the way traditional media organizations master digital content

In order to succeed, traditional media companies must repurpose content and make it work even harder across digital channels. Here’s an inside look at using tools to reinvent the way traditional media companies master digital publishing. The post Reinventing the way traditional media... Continue reading at Digiday

[ Digiday | 2019-06-13 04:03:22 UTC ]
More news stories like this | News stories tagged with: #digital channels #digital publishing #digital content