The debut of Catapult Creative Labs marks the enthusiast publisher's latest expansion into uncharted territory. The post Active Interest Media Launches In-House Content Marketing Unit appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2016-02-05 00:00:00 UTC ]
News tagged with:
#enthusiast publisher
#uncharted territory
Penguin Random House is acquiring the book publishing assets of F+W Media, which include the Writer's Digest catalog. Communities to be auctioned separately June 13. The post Penguin Random House Buys F+W Media’s Books at Auction appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-06-07 16:05:51 UTC ]
More news stories like this |
The legacy magazine publisher, which has been giving advertisers more opportunities to communicate directly with its audience, extends the strategy to its social channels. The post Hearst Magazines launches new ad unit that will send people product samples appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-30 04:00:01 UTC ]
More news stories like this | News stories tagged with:
#ad unit
#giving advertisers
#social channels
Axel Springer and Funke Mediengruppe’s joint sales house Media Impact has joined forces with the joint sales house of fellow publishing juggernauts RTL Groupe and Gruner+Jahr to solidify an advertising alliance that sells the combined inventory of all four media groups. The post Germany’s... Continue reading at Digiday
[ Digiday | 2019-05-28 04:01:59 UTC ]
More news stories like this | News stories tagged with:
#post germany
#amazon appeared
#fight google
#axel springer
#joined forces
Bradford Literature Festival and Edinburgh Book Festival have joined forces to launch a new collaboration to unite publishers from Scotland and the North of England. Continue reading at The Bookseller
[ The Bookseller | 2019-05-27 18:45:49 UTC ]
More news stories like this | News stories tagged with:
#joined forces
A doctored video showing the US House Speaker "slurring" her words doesn't violate Facebook standards. Continue reading at Stuff
[ Stuff | 2019-05-25 05:42:55 UTC ]
More news stories like this | News stories tagged with:
#doctored video
#house speaker
The new ad units, which are both video and interactive, require a minimum spend of $20,000. The post Conde Nast launches new ad program for performance marketers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-23 04:01:28 UTC ]
More news stories like this | News stories tagged with:
#ad units
Former Vice executive Ryan Archibald and Ted Chung, a business partner of Snoop Dogg, have joined forces to launch a new global agency specializing in cannabis marketing. The shop, called Gram By Gram, has already inked a significant client–Canopy Growth, a Canadian cannabis firm recently... Continue reading at Advertising Age
[ Advertising Age | 2019-05-21 10:00:00 UTC ]
More news stories like this | News stories tagged with:
#canadian markets
#previously worked
On Thursday, May 30, from 3:30 to 4:30 p.m., join Penguin Random House in the Librarians' Lounge (Booth 557) for a meet and greet with some of the publishers' hottest authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-14 04:00:00 UTC ]
More news stories like this |
Open Road has evolved into a leading marketing platform, boosting sales and discoverability for its publishing partners. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-10 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#open road
#boosting sales
#publishing partners
There’s an old truism in the ad business that you can get people to remember an ad by showing something outrageous. David Ogilvy likened it to showing a gorilla in a jock strap. But these days, unless you’re selling jock straps for gorillas, it is unlikely that people will remember your brand.... Continue reading at Advertising Age
[ Advertising Age | 2019-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#email marketing
#trojan horse
#dive deeper
#sales reps
#important part
For your consideration: a Netflix magazine. Netflix is casting a wider net with an awards-style magazine meant to tout its productions, according to Bloomberg. The online streaming giant will reportedly launch the publication, with the working title Wide, just in time for Emmy Awards campaigning.... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#awards season
British indie publisher Greenhill Books is to make its first foray into children’s with Green Bean Books, a new imprint of Jewish-interest titles. Continue reading at The Bookseller
[ The Bookseller | 2019-04-02 00:00:00 UTC ]
More news stories like this |
Movie-driven science fiction tops China's bestseller lists in February, and we have news on the fast rise of 'paid-for content' in China. The post China Bestsellers for February: ‘Paid-For Content’ in the Chinese Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#china bestsellers
#chinese market
#bestseller lists
[caption id="attachment_153707" align="alignright" width="290"] Creative from "Merrell Magic," a custom-content campaign by AIM's Catapult Creative Labs and Backpacker magazine.[/caption] Requiring deeper insights and data, broader access to audiences and agency-like services from publishers,... Continue reading at Folio Magazine
[ Folio Magazine | 2019-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#email newsletters
When it debuted in 2006, BuzzFeed quickly became a social media sensation. Its listicles, quizzes and funny videos went viral and created a huge audience online. The New York-based start-up later hired hundreds of journalists to do serious journalism, creating a platform that many saw as the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#challenging market
#york-based start-
Alabama-based publisher Iron Stream Media, which recently acquired New Hope Publishers, is launching three new imprints for the Christian marketplace: Ascender Books, Iron Stream Books, and New Hope Kidz. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#recently acquired
Penguin Random House completed moving its Penguin staff members that had been working on Hudson St. to 1745 Broadway, where Random House has long had its headquarters, on January 2. PW talked with PRH US CEO Madeline McIntosh about the move. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#random house
#madeline mcintosh
#pw talked
Sportradar AG, a data provider backed by the NFL and Michael Jordan, is launching a new sports-gambling marketing company, seeking to capitalize on the rapidly growing billion-dollar industry.Called Ad:s, the company will help sports books reach new customers through TV, radio, internet and... Continue reading at Advertising Age
[ Advertising Age | 2019-01-17 00:00:00 UTC ]
More news stories like this |
The Bookseller has announced the launch of Books in the Media, a new book reviews curation and aggregation service at booksinthemedia.thebookseller.com. Continue reading at The Bookseller
[ The Bookseller | 2018-11-14 00:00:00 UTC ]
More news stories like this |