The debut of Catapult Creative Labs marks the enthusiast publisher's latest expansion into uncharted territory. The post Active Interest Media Launches In-House Content Marketing Unit appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2016-02-05 00:00:00 UTC ]
News tagged with:
#enthusiast publisher
#uncharted territory
Business and financial news publisher Bloomberg Media is restructuring its sales and marketing divisions around industries like tech, finance, auto, luxury and consultancy, rather than geography, to streamline operations and strengthen its appeal to advertisers, according to chief revenue... Continue reading at AdWeek
[ AdWeek | 2023-09-28 10:30:00 UTC ]
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#integrated marketing
#streamline operations
#news publisher
Financial services giant Intuit is launching a small business-focused media network, letting advertisers target customers across the web and tapping into a new revenue line, executives exclusively told Adweek. The venture, called SMB MediaLabs, will let advertisers target the customers of... Continue reading at AdWeek
[ AdWeek | 2023-07-24 10:13:48 UTC ]
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#small businesses
#advertisers target
#including audio
#online publishers
#digital media
On Jan. 1, the privately owned business publisher Bloomberg Media shut off its open-market programmatic advertising, a move to better control its user experience and drive advertisers to reach its audience by buying directly from the company itself. Six months later, the strategy produced its... Continue reading at AdWeek
[ AdWeek | 2023-07-18 11:31:59 UTC ]
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#user experience
#privately owned
Announced June 28, Inklore will publish manga, manhua, manhwa, webcomics adaptations and light novels, with its first project to be released early 2024. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-29 04:00:00 UTC ]
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#publish manga
#light novels
#random house
A new report from Group Black and Nielsen reveals Black creators have larger and more engaged followings than their non-Black peers. Continue reading at Advertising Age
[ Advertising Age | 2023-06-13 14:00:00 UTC ]
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#study finds
#nielsen
Bush's Beans gets a spot, a fake pizza brand pops up, Harry Potter gets Wes Anderson treatment and more. Continue reading at Advertising Age
[ Advertising Age | 2023-04-27 09:30:00 UTC ]
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#harry potter
Most senior media agency professionals want their clients to invest in emerging media and explore new digital channels this year. With global advertising spend forecast to slow this year from record levels of spend and the rising cost of digital media spend, marketers will be scrutinizing where... Continue reading at AdWeek
[ AdWeek | 2023-01-11 13:54:14 UTC ]
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#digital strategies
#emerging media
#digital channels
#record levels
#digital media
After launching a frontlist marketing service in July that built on Open Road's Ignition program the promotes backlist e-book titles, the company has unveiled its second iteration. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-11 05:00:00 UTC ]
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#open road
#ignition program
#e-book
The recent explosion in content has created the need not only for more sophisticated tools to manage it, but better ways to attach data and analytics to the content in order to better optimize it at the right time for the right opportunity. Continue reading at Digiday
[ Digiday | 2022-11-22 05:01:00 UTC ]
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#recent explosion
#bertelsmann
The business news publisher Bloomberg Media will stop serving open-market third-party programmatic display advertising on both its website and mobile app, beginning Jan. 1, 2023, according to chief executive officer Scott Havens. The publisher will also discontinue its use of vendors whose... Continue reading at AdWeek
[ AdWeek | 2022-10-11 09:54:39 UTC ]
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#bloomberg media
#mobile app
#news publisher
It’s not that Wonderwell isn’t a hybrid publishing company. But it’s hard to pigeonhole Wonderwell as only a hybrid publisher. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-11 04:00:00 UTC ]
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#hybrid publisher
Zando has partnered with Crooked Media, the progressive media company founded in 2017 by former Barack Obama administration officials Jon Favreau, Jon Lovett, and Tommy Vietor, on a new books imprint, which has acquired a new novel by Lydia Kiesling. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-14 04:00:00 UTC ]
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#books imprint
#crooked media
#jon lovett
#tommy vietor
#lydia kiesling
Today, actress, producer and Web3 innovator, Mila Kunis and media entrepreneur and superhero creator, Sharad Devarajan announce the launch of a multi-platform global entertainment universe, Armored Kingdom Media, Inc. Co-founded by technologist Lindsey McInerney and producer and actress Lisa... Continue reading at AdWeek
[ AdWeek | 2022-06-10 15:35:00 UTC ]
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#media company
#media entrepreneur
#comic book
Vox Media announced Wednesday the launch of VM Connect, a rebranded and expanded version of the performance-marketing solution G9 Direct, which Vox Media inherited from Group Nine Media after it acquired the digital media company in February. As G9 Direct, the platform enabled brands to purchase... Continue reading at AdWeek
[ AdWeek | 2022-06-01 11:00:00 UTC ]
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#expanded version
#digital media
Today's release of Don Winslow's 'City on Fire' opens a social-media 'read-along' project for HarperCollins and Tandem Collective. The post Marketing: A Social Media ‘Read-Along’ With HarperCollins appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-04-26 19:29:53 UTC ]
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#post marketing
#don winslow
#tandem collective
#harpercollins
With an ever-expanding list of titles, genres, authors, and imprints, the indie publisher is giving writers a path to success and an alternative to larger, more traditional houses. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-19 04:00:00 UTC ]
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#traditional houses
#indie publisher
'Overall, the US book market is turning in a very strong performance by historic norms,' says NPD BookScan's Kristen McLean. The post United States Book Market: A First Quarter’s Glide and NPD’s Viewpoint appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-04-15 15:51:56 UTC ]
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#strong performance
#kristen mclean
#book market
The Ingram Content Group has created a new unit that will oversee a suite of consumer marketing services centered around its Reader Reach platform. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-15 05:00:00 UTC ]
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#ingram content group
Print book sales by volume in the United States was the highest ever recorded by NPD BookScan, with adult fiction as the leading growth category. The post NPD BookScan: US 2021 Market Unit Volume Up 9 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-01-11 03:46:38 UTC ]
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#adult fiction
#print book
Publisher Saqi Books is working with the Reading Agency to provide samples of its new title, Rise, to less confident and reluctant readers. Continue reading at The Bookseller
[ The Bookseller | 2021-10-25 18:43:56 UTC ]
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#reading agency
#reluctant readers