Active Interest Media Launches In-House Content Marketing Unit

The debut of Catapult Creative Labs marks the enthusiast publisher's latest expansion into uncharted territory. The post Active Interest Media Launches In-House Content Marketing Unit appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2016-02-05 00:00:00 UTC ]
News tagged with: #enthusiast publisher #uncharted territory

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Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company

Trusted Media Brands just recently acquired Jukin Media. Here's a look at what its strategy looks like — and what channels are set to expand first. The post Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-09-29 04:01:00 UTC ]
More news stories like this | News stories tagged with: #case study #digital content


Publishers unite to launch Cyhoeddi Cymru/Publishing Wales

Several publishers in Wales have joined forces to form a new umbrella organisation to represent the sector, called Cyhoeddi Cymru/Publishing Wales (CCPW). Continue reading at The Bookseller

[ The Bookseller | 2021-05-22 22:45:26 UTC ]
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Sponsored Content: how on-demand printing can help publishers break into new markets

Across the publishing industry, there has been a growing shift towards a strategy of on-demand, and the disruptive events of 2020 and Covid-19 have only accelerated these changes. Continue reading at The Bookseller

[ The Bookseller | 2021-03-14 04:55:45 UTC ]
More news stories like this | News stories tagged with: #sponsored content #publishers break #publishing industry


Bloomsbury launches Book House platform

Bloomsbury has launched a platform to make it easier to purchase books from its popular categories. The move comes as the publisher reveals a shift in consumer reading choices throughout 2020 and 2021's lockdown periods.  Continue reading at The Bookseller

[ The Bookseller | 2021-03-05 05:15:37 UTC ]
More news stories like this | News stories tagged with: #popular categories #lockdown periods #bloomsbury


Astra Publishing House is launching an international literary magazine.

Astra Publishing House has announced they are launching a new literary magazine, Astra Quarterly, which will start publishing online this fall and in print by the end of 2021. Astra Quarterly will have a strong international focus; it will have an international network of editors, and be... Continue reading at Literrary Hub

[ Literrary Hub | 2021-02-26 16:54:13 UTC ]
More news stories like this | News stories tagged with: #literary magazine #astra quarterly #international network


‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores

CAMP had to shift from brick-and-mortar to a strategy that more directly resembles a digital publisher with a penchant for e-commerce. The post ‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-03 05:01:00 UTC ]
More news stories like this | News stories tagged with: #stores appeared #online content #directly resembles #digital publisher


‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores

CAMP had to shift from brick-and-mortar to a strategy that more directly resembles a digital publisher with a penchant for e-commerce. The post ‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-03 05:01:00 UTC ]
More news stories like this | News stories tagged with: #stores appeared #online content #directly resembles #digital publisher


IPG Launches In-House Field Sales Team

Beginning May 1, Independent Publishers Group will bring field sales in-house and discontinue using commission sales reps, as it has in the past. The new team will cover the East and West Coasts, as well as the Midwest. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-01-26 05:00:00 UTC ]
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Digital media company launches flagship site iPondr to 'foster a more connected society'

Digital media company Pondr Global launched its flagship site, called iPondr, on Monday. The site is focused on national stories that aren't quite breaking news. It launched with verticals including "Dimensions of Health," "Women at Work," and "The Great Rural" and stories on subjects like... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2021-01-12 12:00:09 UTC ]
More news stories like this | News stories tagged with: #breaking news #digital media


Spiegel and Grau Launch Indie House

Cindy Spiegel and Julie Grau are starting their own publishing company, after seeing their eponymous imprint shuttered by Penguin Random House in a reorganization at the company late last year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-12-18 05:00:00 UTC ]
More news stories like this | News stories tagged with: #cindy spiegel #julie grau #penguin random house


Open Road Integrated Media’s Data and Tech Marketing System Can Double Sales

Publishing partners pay no out-of-pocket fees for the company’s “white-glove” service. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-30 05:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing partners


Tory-shaming Manchester United star Marcus Rashford is launching a children’s book club.

As many on this side of the pond may not know, Manchester United and England footballer Marcus Rashford is currently all that stands between the United Kingdom and compete moral ruination. In a year where a particularly grotesque grotesquerie of Brexiteer Tories consolidated power,... Continue reading at Literrary Hub

[ Literrary Hub | 2020-11-17 19:04:34 UTC ]
More news stories like this | News stories tagged with: #book club #manchester united #united kingdom #literary hub #children's book #children’s book


Celaya on the boom in audio content in Spanish-speaking markets

Javier Celaya is the founder and c.e.o. of Dosdoce.com, a member of the executive board of the Digital Economy Association of Spain, as well as head of institutional relations at the Spanish Digital Publishing Association (Aselid). He talks to Tom Tivnan. Continue reading at The Bookseller

[ The Bookseller | 2020-10-14 01:37:55 UTC ]
More news stories like this | News stories tagged with: #audio content #tom tivnan #digital publishing


Havas Media launches social equity marketplace in UK

After reporting success with a similar scheme in the US, Havas Media Group wants to make it easier for UK advertisers to buy digital media that targets underrepresented audiences. Continue reading at Media Week

[ Media Week | 2020-09-21 15:04:05 UTC ]
More news stories like this | News stories tagged with: #similar scheme #digital media


US Book Market: NPD Sees Unit Sales Up 2.8 Percent in Q2

Politically related biography and memoir gained, and children's print gained 12 percent over the second quarter of 2019 in unit sales. The post US Book Market: NPD Sees Unit Sales Up 2.8 Percent in Q2 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-20 17:15:16 UTC ]
More news stories like this | News stories tagged with: #book market #memoir


Vice Media Urges Marketers to Reassess ‘Antiquated’ Blocklists  

In the wake of nationwide protests against police brutality and racial injustice, marketers and agencies that work with Vice Media have added terms like "Black Lives Matter," "protest," "Minneapolis" and even "Black people" to blocklists. As a result, the publisher's news coverage related to... Continue reading at AdWeek

[ AdWeek | 2020-06-24 17:00:52 UTC ]
More news stories like this | News stories tagged with: #police brutality #racial injustice #vice media #black people


Amistad Launches #BlackoutBestsellerList on Social Media

Looking to showcase the popularity of Black literature, Amistad Press has launched the hashtag campaign #BlackoutBestsellerList and #BlackPublishingPower in an effort to support the work of Black authors and Black book professionals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-15 04:00:00 UTC ]
More news stories like this | News stories tagged with: #amistad press #black authors


Vesuvian Media Group Launches Romance Book Line

Vesuvian Media Group announced plans to launch Rosewind Books, a romance media division focused on contemporary, historical, fantasy and holiday romance titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-09 04:00:00 UTC ]
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Kate Mortenson launching national digital media company, raising $10M

Pondr hopes to raise at least $10 million this year and has already netted at least $1 million from Cargill heirs Whitney and Betty Macmillan. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-04-30 09:00:00 UTC ]
More news stories like this | News stories tagged with: #$10 million #$1 million #digital media


Puffin launches online activities in response to school closure

Puffin has launched a series of online activities for children, in response to the national closure of schools. Continue reading at The Bookseller

[ The Bookseller | 2020-04-03 04:40:39 UTC ]
More news stories like this | News stories tagged with: #online activities #puffin