Active Interest Media Launches In-House Content Marketing Unit

The debut of Catapult Creative Labs marks the enthusiast publisher's latest expansion into uncharted territory. The post Active Interest Media Launches In-House Content Marketing Unit appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2016-02-05 00:00:00 UTC ]
News tagged with: #enthusiast publisher #uncharted territory

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Tor Publishing Group Launches Romance Imprint

Bramble will publish its inaugural title, Jennifer Armentrout's 'Fall of Ruin and Wrath,' in September 2023, with industry veteran Monique Patterson tapped as its v-p and editorial director. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-14 05:00:00 UTC ]
More news stories like this | News stories tagged with: #inaugural title


Women still vastly underrepresented in Australian media, report says

Study from Women in Media finds men still dominate newsrooms and gender parity will not be achieved for at least a decadeFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastWomen in media are still vastly... Continue reading at The Guardian

[ The Guardian | 2023-02-13 01:49:08 UTC ]
More news stories like this | News stories tagged with: #guardian australia #free morning #latest updatesget #free app #news stories #covering politics #women in media


Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2023

Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. Continue reading at Digiday

[ Digiday | 2023-02-10 05:01:00 UTC ]
More news stories like this | News stories tagged with: #$7 million #media landscape #digital media


Salone di Torino Reports High Rights Fellowship Interest

The rights-professional fellowship at Torino's book fair has attracted a record 371 applications from 55 nations for the May 17 to 19 show. The post Salone di Torino Reports High Rights Fellowship Interest appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-09 16:41:07 UTC ]
More news stories like this | News stories tagged with: #book fair


3 Super Bowl Advertisers Winning the Digital Content Game

Early this football season, the National Football League began shifting tactics to engage younger fans on social media as people reallocate their attention from TV to digital content that is fun, snackable and highly visual. With Super Bowl 57 quickly approaching, Big Game advertisers--who spent... Continue reading at AdWeek

[ AdWeek | 2023-02-08 19:41:19 UTC ]
More news stories like this | News stories tagged with: #football season #digital content


A New York bookfluencer launches her first bricks-and-mortar shop ... in L.A.

From her wildly successful podcast, Zibby Owens has built a media empire, complete with her own publishing company and, starting Feb. 18, a Santa Monica bookstore. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-02-08 14:00:14 UTC ]
More news stories like this | News stories tagged with: #media empire


Women’s prize to launch annual award for women’s non-fiction writing

The Women’s Prize Trust hopes to make the first award in 2024, after research showed female writers were far less likely than men to be reviewed or win prizes The Women’s prize is to launch a non-fiction award to sit alongside its long-running fiction prize, in response to research that found... Continue reading at The Guardian

[ The Guardian | 2023-02-08 08:00:10 UTC ]
More news stories like this | News stories tagged with: #non-fiction writing #book prize #win prizes #sit alongside #male counterparts #awarded annually #female writers #charity set #literary agent


China’s Book Market in 2022: An 11.77-Percent Decline

Overall book sales in China decreased in 2022, but online sales driven by TikTok and other short-video platforms are growing rapidly. The post China’s Book Market in 2022: An 11.77-Percent Decline appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-07 16:24:29 UTC ]
More news stories like this | News stories tagged with: #post china #book sales #growing rapidly #book market


NPD BookScan Sees 2023 US Book Market ‘Off to a Solid Start’

US backlist book sales grew in January, according to NPD Bookscan, with adult fiction helping to offset sagging adult nonfiction. The post NPD BookScan Sees 2023 US Book Market ‘Off to a Solid Start’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-07 14:57:06 UTC ]
More news stories like this | News stories tagged with: #solid start #book market #bookscan


Marketing in ‘Tandem’: Naomi Bacon and Taipei’s Publishers

The Tandem Collective's Naomi Bacon flew to Taipei International Book Exhibition to introduce 'community-led' book marketing. The post Marketing in ‘Tandem’: Naomi Bacon and Taipei’s Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-06 14:47:16 UTC ]
More news stories like this | News stories tagged with: #tandem collective #publishers appeared #book marketing #post marketing #naomi bacon


Coffee House Press Names Interim Executive Director

Coffee House Press has hired Linda Ewing, a Twin Cities–based consultant with expertise in nonprofit management, as interim executive director while it searches for a new publisher. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-06 05:00:00 UTC ]
More news stories like this | News stories tagged with: #twin cities


Penguin Random House Prepares to Rebuild

Two CEOs have stepped down. A storied executive has retired. And a big legal loss isn't entirely in the rearview. This year, the U.S. book market's biggest publisher is planning some major structural changes. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-03 05:00:00 UTC ]
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At Cairo Book Fair, Publishers Expand Rights Trade and Marketing

Publishers are building up their rights and digital business at Cairo International Book Fair this year, despite regional economic challenges. The post At Cairo Book Fair, Publishers Expand Rights Trade and Marketing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-02 17:35:34 UTC ]
More news stories like this | News stories tagged with: #marketing appeared #digital business


Penguin Random House’s All Ways Black Collective Battles Book Bans

A community of Black writers and readers, the group is partnering with Little Free Library to bring more free libraries to Black communities across the country. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-02 05:00:00 UTC ]
More news stories like this | News stories tagged with: #black writers #free library #free libraries #black communities #libraries


Penguin Random House Audio Acquires Playaway Products

Penguin Random House Audio has acquired Playaway Products, a producer of physical audio players and tablets preloaded with content. Launched in 2005 and based in Solon, Ohio, the company offers 36,000 titles and works with some 40,000 libraries and institutions. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-02 05:00:00 UTC ]
More news stories like this | News stories tagged with: #libraries #penguin random house #random house


Madeline McIntosh, CEO of Penguin Random House, Resigns

The departure of Madeline McIntosh, who has led the country’s largest book publisher since 2018, is the latest shake-up for the company during a turbulent period. Continue reading at The New York Times

[ The New York Times | 2023-01-31 14:38:01 UTC ]
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Italy’s Book Market Up 13.3 Percent Over 2019

Presented in Venice at the Mauri School, the 2022 report from Italy's publishers shows gains over the pre-pandemic era, amid market shifts. The post Italy’s Book Market Up 13.3 Percent Over 2019 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-01-27 17:39:09 UTC ]
More news stories like this | News stories tagged with: #post italy #book market


‘Didn’t read it, will not read it’: Harry and Meghan of little interest to Montecito neighbours

The world’s fastest-selling memoir is merely an episode in a soap opera in the Sussexes’ adopted Californian hometownOn the day Prince Harry’s controversial, headline-grabbing memoir Spare officially became the fastest-selling non-fiction book in history, the bookstore in his adoptive hometown... Continue reading at The Guardian

[ The Guardian | 2023-01-21 14:25:09 UTC ]
More news stories like this | News stories tagged with: #soap opera #santa barbara #bookstore #non-fiction book #memoir


Steep discounts reign supreme for Prince Harry's mega-marketed memoir Spare

Publishing experts say the highly discounted product launches for mega-marketed books like Spare are an entrenched method big booksellers use to get people into stores, especially in an era where online competition is only a click away. ... Continue reading at CBC

[ CBC | 2023-01-21 09:00:00 UTC ]
More news stories like this | News stories tagged with: #prince harry #publishing experts #online competition #memoir


Little Free Library Launches Indigenous Library Program

The latest initiative from Little Free Library will provide book-sharing boxes for installation on tribal lands and in other Indigenous communities throughout the U.S. and in Canada. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-20 05:00:00 UTC ]
More news stories like this | News stories tagged with: #latest initiative #free library #indigenous communities