Active Interest Media Launches In-House Content Marketing Unit

The debut of Catapult Creative Labs marks the enthusiast publisher's latest expansion into uncharted territory. The post Active Interest Media Launches In-House Content Marketing Unit appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2016-02-05 00:00:00 UTC ]
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Interest expressed in BBS

Written By: Lisa Campbell Multiple expressions of interest have been made into British Bookshops & Stationers. The bookseller fell into administration two weeks ago, blaming poor trading in the second half of 2010 and bad weather conditions over Christmas Gavin George, managing director of... Continue reading at The Bookseller

[ The Bookseller | 2011-01-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #individual stores #bookseller fell


Summit Business Media To File for Chapter 11

Summit Business Media has joined the ranks of publishers seeking to reorganize and slash debt through a voluntary Chapter 11 bankruptcy. Continue reading at Folio Magazine

[ Folio Magazine | 2011-01-26 00:00:00 UTC ]
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Survey: Organic Growth, New Devices To Have Biggest Impact On Media Over Next Two Years

Organic growth will be the primary driver of the media business over the next 12 to 24 months, according to nearly 500 executives in the information, marketing services and technology sectors, according to the first annual Media Growth survey from investment banker The Jordan, Edmiston Group and... Continue reading at Folio Magazine

[ Folio Magazine | 2011-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media business #organic growth #biggest impact #primary driver #marketing services #edmiston group


For Publishers, Who Are the Gatekeepers of Social Media?

Ten years ago, as the prospect of monetizing Web sites started becoming a reality for publishers, different departments butted heads over prime real estate: editorial wanted it for content; sales wanted it for advertising; marketing wanted it for promotion. Today, as the emphasis shifts away... Continue reading at Folio Magazine

[ Folio Magazine | 2011-01-20 00:00:00 UTC ]
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Oxford Media Convention: Trinity Mirror's Sly Bailey on the 'need to educate' Hunt

Sly Bailey, the chief executive of newspaper publisher Trinity Mirror, has issued cutting criticism of the culture secretary Jeremy Hunt's understanding of the full media issues regarding News Corporation's relationship to BSkyB. Continue reading at Media Week

[ Media Week | 2011-01-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #trinity mirror #news corporation


Pearson performing well across "anaemic" market

Pearson, the publisher of the Financial Times, said it expects its headline company operating profits to balloon by around 20% in 2010, helped by the performance of its flagship business newspaper. Continue reading at Media Week

[ Media Week | 2011-01-19 00:00:00 UTC ]
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