ABC Says It’s a ‘Superior Platform’ to Streaming and Invests Heavily in Marketing Its Shows

ABC Entertainment president Karey Burke became the latest network exec to come out swinging against streaming competitors like Netflix during the Television Critics Association's summer press tour in LA. "We believe we offer creators a superior platform: big, broad audiences, all year long," said Burke. The ABC exec cited Nielsen data from its SVOD Content... Continue reading at 'AdWeek'

[ AdWeek | 2019-08-05 19:31:34 UTC ]
News tagged with: #year long #nielsen

Other Publishing stories related to: 'ABC Says It’s a ‘Superior Platform’ to Streaming and Invests Heavily in Marketing Its Shows'


Medialets Launches Invite-Only Buying Platform for Mobile

Mobile rich media ad platform Medialets is getting into the matchmaking business. In an announcement today, the New York-based company said it is launching Medialets Private Marketplace, an invitation-only buying platform to connect advertisers with the Web’s top mobile publishers. Unlike an ad... Continue reading at AdWeek

[ AdWeek | 2012-01-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rich media #cbs news


Stephen Fry to judge Literary Platform comp

TV presenter Stephen Fry is to judge an international competition, launched by literature and... Continue reading at The Bookseller

[ The Bookseller | 2012-01-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stephen fry


Chinese e-tailer Dangdang launches ebook platform

China's biggest online book retailer Dangdang has launched its ebook platform in China, with... Continue reading at The Bookseller

[ The Bookseller | 2011-12-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook platform


Inc. Partners with E-Commerce Platform RapidBuyr

Inc. magazine is one of the latest publishers to enter the booming e-commerce space through its partnership with RapidBuyr, a daily online deals service geared toward small and medium-sized businesses. Continue reading at Folio Magazine

[ Folio Magazine | 2011-12-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest publishers #medium-sized businesses


Digital marketeers set for busy Christmas Day

Publishers are planning to up their marketing campaigns over the crucial festive period,... Continue reading at The Bookseller

[ The Bookseller | 2011-12-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing campaigns


Bloomsbury Institute enters reader events market

Bloomsbury has set up a literary events arm called Bloomsbury Institute, hosting literary salons... Continue reading at The Bookseller

[ The Bookseller | 2011-12-09 00:00:00 UTC ]
More news stories like this |


Launching (and Maintaining) a Successful E-Commerce Platform

As the e-commerce craze gets hotter, publishers looking to get into the game are faced with many questions. Some of these include how the business model of the e-commerce operation will operate; how it integrates seamlessly into editorial while avoiding advertising influence; and perhaps most... Continue reading at Folio Magazine

[ Folio Magazine | 2011-12-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-commerce craze #business model #e-commerce operation


Oswald withdraws from T S Eliot prize over investment sponsor

Poet Alice Oswald has withdrawn her book Memorial (Faber) from the T S Eliot prize because of... Continue reading at The Bookseller

[ The Bookseller | 2011-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #oswald withdraws #eliot prize


Academic sector outperforming market

The surge of students attending higher education institutions ahead of funding changes in 2012... Continue reading at The Bookseller

[ The Bookseller | 2011-11-28 00:00:00 UTC ]
More news stories like this |


Scholastic targets younger market

Scholastic UK is building its younger fiction in order to replicate its strength in the Young... Continue reading at The Bookseller

[ The Bookseller | 2011-11-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #scholastic uk


Digital Book Census shows rates creep up

Digital royalty rates paid to authors by publishers are increasing, though there remains... Continue reading at The Bookseller

[ The Bookseller | 2011-11-25 00:00:00 UTC ]
More news stories like this |


Keeping Regional Shows Relevant

For the past five years publishers have talked about the need to consolidate trade shows—and lower their costs. A struggling economy, the increased power of Amazon, and the erosion of print book sales to ebooks have only accelerated calls for change from not only publishers but from some... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-11-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #struggling economy


'Adweek' Launches Self-Serve Ad Platform

Adweek has partnered with Toronto-based technology company Shiny Ads to create the new Adweek Self-Serve Ad platform. The service now lets anyone upload a 300 x 250 banner ad and secure a set number of impressions for as little as $500. This will allow marketers with any size budget to speak... Continue reading at AdWeek

[ AdWeek | 2011-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #speak directly #great tool #decision makers #generate revenue #online publishers


Dwell First Media Company to Partner with E-Commerce Platform OpenSky

“We believe contextualized commerce is the future,” says Michela O’Connor Abrams, president and publisher of Dwell. “We believe everybody, no matter from which point they’re starting, now is going in that direction.” Continue reading at Folio Magazine

[ Folio Magazine | 2011-11-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media company


ABC Offers Insight Into Publishing Relationships With Apple

The Audit Bureau of Circulations [ABC] released survey results Monday that reveals attitudes of the publishing industry when in it comes to working with Apple Inc. Continue reading at Folio Magazine

[ Folio Magazine | 2011-11-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #audit bureau #publishing industry


Tumblr Director Coatney Talks Social Strategy and Platform Monetization

Magazine publishers and editors are bombarded with social networking platforms and are constantly cultivating ideas as to how to take advantage of them to reach readers, monetize and refer traffic. Continue reading at Folio Magazine

[ Folio Magazine | 2011-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine publishers #reach readers


Adobe Buys Ad-Platform Auditude

Adobe is buying Auditude, an online video ad-platform. The deal lets Adobe monetize its video publishing tools, according to ZDNet, by integrating Auditude’s ad server with its digital marketing. The deal is the latest move into web advertising from Adobe, which was previously known for its... Continue reading at AdWeek

[ AdWeek | 2011-11-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing side #financial details #$120 million #sources familiar


PA conference to study changing international markets

Written By: Charlotte Williams Publication Date: Thu, 27/10/2011 - 09:00 The Publishers Association's international conference will focus on issues such as export sales and the growth of the English language, with speakers to include Barnes and Noble vice-president of digital content Theresa... Continue reading at The Bookseller

[ The Bookseller | 2011-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #international conference #export sales #english language #susie nicklin #british council #international markets #uk publishers


Amazon profits slump after heavy Kindle investment

Written By: Lisa Campbell Publication Date: Wed, 26/10/2011 - 10:05 Amazon’s profits have dropped by 73% in its third quarter, with the company's investment in its Kindle e-readers blamed for the slump. In the three months to 30th September, net income fell from $231m (£144.4m) to $63m... Continue reading at The Bookseller

[ The Bookseller | 2011-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #30th september #sales rose #international arm


AOP Summit 2011: Publishers must show courage of conviction

The opportunity to put a value on content and services should be harnessed and not feared by publishers, a panel at the AOP Digital Publishing Summit 2011 has argued. Continue reading at Media Week

[ Media Week | 2011-10-14 00:00:00 UTC ]
More news stories like this |