ABA Brings Back #BoxedOut Marketing Campaign

Ahead of Amazon's Prime Day sales event, set for June 21 and 22, the ABA is reviving its #BoxedOut campaign, which is aimed at highlighting the danger that Amazon's dominance of online retailing continues to pose for local communities and independent stores. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2021-06-18 04:00:00 UTC ]
News tagged with: #local communities #independent stores

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National Writing Day launches online #writefromhome campaign

National Writing Day is launching a bank of online writing resources for students, as part of a campaign to encourage them to write during lockdown. Continue reading at The Bookseller

[ The Bookseller | 2020-04-28 22:46:41 UTC ]
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IPA on Intellectual Property Day: ‘How Much Value Publishers Bring’

In its World Intellectual Property Day statement, the International Publishers Association warns against 'a pretext of emergency access.' The post IPA on Intellectual Property Day: ‘How Much Value Publishers Bring’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-04-28 01:35:38 UTC ]
More news stories like this | News stories tagged with: #post ipa #publishers association

Portal From Facebook Salutes Moms With Mother’s Day Campaign

The new campaign for the Portal From Facebook video-calling devices salutes mothers and their efforts during the coronavirus pandemic as Mother's Day approaches. Facebook said the integrated campaign will include a new television spot, digital content (both on- and off-Facebook) and partnerships... Continue reading at AdWeek

[ AdWeek | 2020-04-27 19:15:41 UTC ]
More news stories like this | News stories tagged with: #day campaign #coronavirus pandemic #wide range #digital content

Narrativia strikes deal to bring Pratchett's Discworld to TV

Sir Terry Pratchett's Discworld novels are being brought to TV in a deal which remains “absolutely faithful” to his original vision. Continue reading at The Bookseller

[ The Bookseller | 2020-04-27 19:14:48 UTC ]
More news stories like this | News stories tagged with: #original vision

Government brings in new loans to help pandemic-struck small businesses

The chancellor Rishi Sunak has announced a new micro-loan scheme for small businesses, to alleviate the impact of the coronavirus lockdown. Continue reading at The Bookseller

[ The Bookseller | 2020-04-27 14:18:05 UTC ]
More news stories like this | News stories tagged with: #small businesses #coronavirus lockdown

How Indie Bookstores Fought Their Way Back

Taking a look at how the indie boom happened in the age of multi-floor bookstore chains and Amazon’s 2-day shipping. Continue reading at Book Riot

[ Book Riot | 2020-04-27 10:34:51 UTC ]
More news stories like this | News stories tagged with: #bookstore

Andersen to publish second YA novel from Sally Nicholls with 'bumper' Christmas campaign

Andersen Press will publish Sally Nicholls' The Silent Stars Go By in November. Continue reading at The Bookseller

[ The Bookseller | 2020-04-27 07:51:23 UTC ]
More news stories like this | News stories tagged with: #andersen press #christmas campaign #ya novel

4 Shout-Outs to Publishers Giving Back During the COVID-19 Crisis | April 24

Today marks the fifth week we have recognized publishers that, despite difficult challenges and uncertainty, have prioritized their community as much as, if not more than, their own business interests. We continue to be inspired by all of the gestures we’ve seen from around the industry, and we... Continue reading at Folio Magazine

[ Folio Magazine | 2020-04-24 15:33:49 UTC ]
More news stories like this | News stories tagged with: #good hands #final column #free access #global audience #business leaders #justin smith #stay-at-home orders #publishing companies

Kensington to Introduce Larger Mass Market Format

This bigger mass market paperback will make “for a more comfortable reading experience," said Kensington CEO Steve Zacharius, who noted that, with sales of the traditional format in steady decline, he believes the larger size could revitalize the format. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-23 04:00:00 UTC ]
More news stories like this | News stories tagged with: #traditional format #steady decline

For codependents — yes, many of us are women — a book that feels like a powerful strike back

“Good Morning, Destroyer of Men’s Souls,” by Nina Renata Aron is both harrowing and essential. Continue reading at The Washington Post

[ The Washington Post | 2020-04-22 15:00:00 UTC ]
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Vigliano Buys Back His Agency

David Vigliano has bought back the assets of his eponymous literary agency from Y Entertainment Group. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-22 04:00:00 UTC ]
More news stories like this | News stories tagged with: #entertainment group #literary agency

This autumn will be 'tough', Bookseller's marketing and publicity webinar hears

The marketing and publicity director of Simon & Schuster UK has advised industry workers to "be patient and realistic, because it's going to be tough in September". Continue reading at The Bookseller

[ The Bookseller | 2020-04-21 03:04:00 UTC ]
More news stories like this | News stories tagged with: #publicity director

Steven Wright’s ‘Coyotes of Carthage’ pulls back the curtain on how democracy works. It isn’t pretty.

Wright’s debut reads like a “how to” book that thousands of K Street connivers and Wall Street warriors won’t want Americans to see. Continue reading at The Washington Post

[ The Washington Post | 2020-04-18 11:00:00 UTC ]
More news stories like this | News stories tagged with: #pulls back

Generational Marketing Myths from Boomers to Gen Z

For marketers, age is a straightforward way to gain insight into your audience. It’s a cornerstone of segmenting, or categorizing, customers into different groups. But some companies aren’t effective at targeting different audience age groups. When they make sweeping generalizations about age... Continue reading at Advertising Age

[ Advertising Age | 2020-04-14 14:00:00 UTC ]
More news stories like this | News stories tagged with: #digital video #major factor #retain control #social networks #watch shows #management consultant #digital content

City Lights Bookstore launches successful GoFundMe campaign

One of the world's most famous bookstores was forced to close because of the coronavirus outbreak and asked for help to pay the bills Continue reading at ABC News

[ ABC News | 2020-04-12 16:59:42 UTC ]
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Piatkus to bring out 'guidebook on surviving the Covid-19 crisis'

Piatkus is publishing "a guidebook on surviving the Covid-19 crisis, embracing the global pause and emerging with a new kind of future" by Beth Kempton. Continue reading at The Bookseller

[ The Bookseller | 2020-04-09 10:48:50 UTC ]
More news stories like this | News stories tagged with: #covid-19 crisis #beth kempton

ABC backs its reporting on George Pell after Andrew Bolt accuses it of a witch-hunt

News Corp columnists and other Pell supporters say the national broadcaster conducted a ‘crusade’ against the cardinalThe ABC has backed its journalists and its reporting on George Pell after the cardinal’s release from jail prompted a spate of attacks on the national broadcaster by Pell... Continue reading at The Guardian

[ The Guardian | 2020-04-07 17:30:02 UTC ]
More news stories like this | News stories tagged with: #national broadcaster #high court #news corp