AAM, MPA Team Up to Help Facilitate Cross-Platform Ad Sales

MPA's monthly cross-platform audience reports can now be integrated into publisher profiles for access by media buyers on AAM's platform. The post AAM, MPA Team Up to Help Facilitate Cross-Platform Ad Sales appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-06-08 00:00:00 UTC ]
News tagged with: #media buyers

Other Publishing stories related to: 'AAM, MPA Team Up to Help Facilitate Cross-Platform Ad Sales'

Sales and turnover up at C&R

Constable & Robinson has grown turnover by 16% to £7.46m for the nine months to 31st... Continue reading at The Bookseller

[ The Bookseller | 2011-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #constable robinson

Amazon kicks off 'January sales'

Amazon.co.uk has announced its New Year discounting already, launching what it calls "... Continue reading at The Bookseller

[ The Bookseller | 2011-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon kicks

Foyle family selling leasehold to Charing Cross Road

The Foyle family investment vehicle Noved Investment Holdings is selling the leasehold to the... Continue reading at The Bookseller

[ The Bookseller | 2011-12-09 00:00:00 UTC ]
More news stories like this |

Launching (and Maintaining) a Successful E-Commerce Platform

As the e-commerce craze gets hotter, publishers looking to get into the game are faced with many questions. Some of these include how the business model of the e-commerce operation will operate; how it integrates seamlessly into editorial while avoiding advertising influence; and perhaps most... Continue reading at Folio Magazine

[ Folio Magazine | 2011-12-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-commerce craze #business model #e-commerce operation

Condé Nast Partners with AdMeld in Private Digital Ad Exchange

In a major magazine publisher first, Condé Nast launched a private advertising exchange for select digital clientele. Partnering with service provider AdMeld, inventory from Condé’s entire digital portfolio was available at the time of the exchange’s launch. Continue reading at Folio Magazine

[ Folio Magazine | 2011-12-08 00:00:00 UTC ]
More news stories like this |

Sales and profit drop at Gardners

Sales and profit have fallen in the last year at book wholesaler Gardners but the company said it... Continue reading at The Bookseller

[ The Bookseller | 2011-12-08 00:00:00 UTC ]
More news stories like this |

Retail sales growth "worst for 6 months"

The British Retail Consortium has labelled November sales growth "the worst for six months... Continue reading at The Bookseller

[ The Bookseller | 2011-12-06 00:00:00 UTC ]
More news stories like this |

Book sales continue to climb ahead of Christmas

Printed book sales soared by £8.8m week-on-week last week, with the latest edition of... Continue reading at The Bookseller

[ The Bookseller | 2011-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest edition

European Commission opens formal investigation into sale of ebooks

The European Commission has announced it has opened formal antitrust proceedings to investigate... Continue reading at The Bookseller

[ The Bookseller | 2011-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #european commission

Recession sees sales of cheap classics soar

Sales of cheaply priced classics are surging, with publisher Wordsworth Editions seeing sales of... Continue reading at The Bookseller

[ The Bookseller | 2011-12-02 00:00:00 UTC ]
More news stories like this |

Whither the Sales Rep

While publishers have been reorganizing their sales forces for years, the shifting marketplace—one without Borders and with a lot fewer print books—is forcing publishers to rethink more than ever how they sell. Hachette Book Group’s elimination of 11 sales rep positions earlier this fall sent... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales rep #sales forces

Hodder and Headline reshuffle sales depts

Four regional sales managers have left the Hodder & Stoughton and Headline Publishing Group... Continue reading at The Bookseller

[ The Bookseller | 2011-11-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hodder stoughton

The ‘Underground’ Drives Sales at Microcosm

Founded in Cleveland 16 years ago in Joe Biel’s bedroom, Microcosm Publishing is a “self-empowerment” and alternative culture publisher and distributor in Portland, Ore., and Lansing, Kansas. Originally a distributor of zines and records, Microcosm has grown into a company with a knack for... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-11-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #microcosm publishing

The Guardian puts PaidContent up for sale for $20m

The Guardian has put its PaidContent website up for sale with a price tag of $20m (£12.7m), three years after it bought the New York-based digital publishing and events business. Continue reading at Media Week

[ Media Week | 2011-11-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #price tag #events business

Ad Network Offers Rich Media To Niche Publishers

Martini Media, which serves a network of 1,000 publisher sites in lifestyle and business, is launching a series of multimedia advertising programs including bringing rich media to niche sites. Continue reading at Folio Magazine

[ Folio Magazine | 2011-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #niche publishers #martini media

Dwell First Media Company to Partner with E-Commerce Platform OpenSky

“We believe contextualized commerce is the future,” says Michela O’Connor Abrams, president and publisher of Dwell. “We believe everybody, no matter from which point they’re starting, now is going in that direction.” Continue reading at Folio Magazine

[ Folio Magazine | 2011-11-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media company

Sales fall at WH Smith in early autumn

Written By: Lisa Campbell Publication Date: Thu, 10/11/2011 - 09:44 Total group sales at W H Smith have dropped by 3% in the last 10 weeks, with like-for-like sales down by 6% in comparison to last year. This morning (10th November) the company reported in its interim financial results for the... Continue reading at The Bookseller

[ The Bookseller | 2011-11-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales fall #wh smith #travel business #total sales #early autumn #company reported #1st september #high street

Advertising: Ivory Soap Refreshes Its Ads and Its Look

One of the new print ads running for Ivory in select magazines in November and December. The brand also has a Facebook page. Continue reading at The New York Times

[ The New York Times | 2011-11-08 00:00:00 UTC ]
More news stories like this |

Sales drop 2.5% at Lagardère

Written By: Lisa Campbell Publication Date: Tue, 08/11/2011 - 10:15 Lagardère Publishing has reported a net sale decrease of 2.5% on a like-for-like basis in its third quarter, attributing the drop to weaker sales in English-speaking countries and the "impact of ebooks". read more Continue reading at The Bookseller

[ The Bookseller | 2011-11-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #english-speaking countries

Sales 'worryingly weak' warns BRC

Written By: Lisa Campbell Publication Date: Tue, 08/11/2011 - 10:19 UK retail sale values sank 0.6% in October compared to last year, with the British Retail Consortium warning sales were "worryingly weak" in the approach to Christmas. In October last year, sales values had risen by 0.8%. On a... Continue reading at The Bookseller

[ The Bookseller | 2011-11-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #october compared #year-earlier level