The TV-publisher love-affair isn't over yet. A&E Networks and Hearst Magazines Digital Media are partnering to run Hearst-produced branded videos on A&E's cable networks and digital properties.As part of the deal, marketers will be able to work with the digital divisions of Hearst magazines like Cosmopolitan and Elle to air content during commercial breaks on Lifetime or A&E, for example. They will also be able to get access to so-called "enthusiast" blocks, or hours of themed content, on A&E's networks.Hearst Magazines Digital Media could run a video on a fashion trend from Elle during a fashion-themed block of programming on Lifetime, for example, and combine it with a 15-second spot from a fashion retailer. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-10-28 00:00:00 UTC ]
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A.J. Baime, author of "The Arsenal of Democracy: FDR, Detroit, and an Epic Quest to Arm an America at War" (Houghton Mifflin Harcourt, 9780547719283), will appear on NPR’s "The Takeaway" on Tuesday, June 3. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-02 00:00:00 UTC ]
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BuzzFeed is revamping how it specifies sponsored content. The site will now label branded content with a small, bold yellow box stating it is "promoted by" a particular marketer, and brand pages will be labeled "brand publisher" instead of "featured partner." BuzzFeed previously designated... Continue reading at AdWeek
[ AdWeek | 2014-05-31 00:00:00 UTC ]
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Facebook restricts users to those over the age of 13, but anyone who's talked to a tween lately knows how effective that is.But now it appears Facebook wants to create a way for young people to go legit on the network -- and still comply with the law.In a patent application filed in November of... Continue reading at Advertising Age
[ Advertising Age | 2014-05-31 00:00:00 UTC ]
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Jessye Norman, author of "Stand Up Straight and Sing!" (Houghton Mifflin Harcourt, 9780544003408) will appear on "PBS Newshour" on Friday, May 30. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
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There definitely were common elements to the five novels presented during the middle-grade editors buzz panel Friday morning that was moderated by Holly Weinkauf, the owner of Red Balloon Books in St. Paul, Minn.: all five mixed up fairy tale themes with real-life issues to produce excellent... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
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Michael Waldman, author of "The Second Amendment: A Biography" (Simon & Schuster, 9781476747446), will appear on the "Diane Rehm Show" on Thursday, May 29. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-28 00:00:00 UTC ]
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Conde Nast, publisher of Vogue and The New Yorker, has asked its editors and publishers to review a roughly 4,000-word document that lays out how the company will handle native advertising online, according to several Conde Nast executives.The document's aim is to give publishers and editors who... Continue reading at Advertising Age
[ Advertising Age | 2014-05-28 00:00:00 UTC ]
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Nicholas Belardes, author of "A People’s History of the Peculiar A Freak Show of Facts, Random Obsessions & Astounding Truths: A Treasure Trove of Freaky Facts and Strange Stories" (Viva Editions, 9781936740833), will appear on "Coast to Coast AM" on Friday, May 23. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-23 00:00:00 UTC ]
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Sue Conley and Peggy Smith, authors of "Cowgirl Creamery Cooks" (Chronicle Books, 9781452111636) will appear on NPR’s "Morning Edition" on Friday, May 23. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-22 00:00:00 UTC ]
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Elizabeth Warren, author of "A Fighting Chance" (Metropolitan Books, 9781627790529), will appear on the "Colbert Report" on Monday, May 19. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-19 00:00:00 UTC ]
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Dari Alexander, author of "The Quick and Clean Diet: Lose the Weight, Feel Great, and Stay Lean for Life" (Globe Pequot/Skirt, 9780762791934), will host a special called “Body and Soul with Dari Alexander" on Fox News on Friday, May 9. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-09 00:00:00 UTC ]
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Smart and enhanced content. Intuitive and dynamic workflow. Interactive and integrated media. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-09 00:00:00 UTC ]
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Cathy LaGrow, author of "The Waiting: The True Story of a Lost Child, a Lifetime of Longing, and a Miracle for a Mother Who Never Gave Up" (Tyndale Momentum, 9781414391908), will appear on NBC's "Today" on Friday, May 9. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-08 00:00:00 UTC ]
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Jessye Norman, author of "Stand Up Straight and Sing!" (Houghton Mifflin Harcourt, 9780544003408) will appear on Katie Couric's "Katie" on Wednesday, May 7. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-07 00:00:00 UTC ]
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Lisa Lillien, author of "The Hungry Girl Diet: Big Portions. Big Results. Drop 10 Pounds in 4 Weeks" (St. Martin's Griffin, 9780312676797), will appear on NBC’s "Today Show" on Wednesday, May 7. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-06 00:00:00 UTC ]
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Anne Geddes, author of "Anne Geddes Little Blessings" (Sourcebooks, 9781402298189), will appear on "CBS This Morning" on Monday, May 5. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-02 00:00:00 UTC ]
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Jennifer Esposito, author of "Jennifer’s Way: My Journey with Celiac Disease—What Doctors Don’t Tell You and How You Can Learn to Live Again" (Da Capo Lifelong, 9780738217109) will appear on Katie Couric’s "Katie" on Thursday, May 1. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-01 00:00:00 UTC ]
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Max Brooks, author of "The Harlem Hellfighters" (Broadway Books, 9780307464972), will appear on "Conan" on TBS on Tuesday, April 29. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-29 00:00:00 UTC ]
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Hearst Magazines UK, the principal business for Hearst in the United Kingdom, has named Anna Jones its new chief executive officer per a joint announcement Monday by Hearst Magazines president David Carey and Duncan Edwards, president and CEO of Hearst Magazines International, to whom Jones will... Continue reading at Folio Magazine
[ Folio Magazine | 2014-04-28 00:00:00 UTC ]
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Annabelle Gurwitch, author of "I See You Made an Effort: Compliments, Indignities, and Survival Stories from the Edge of 50" (Blue Rider, 9780399166181), will appear on "Real Time with Bill Maher" on Friday, April 25. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-25 00:00:00 UTC ]
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