Prepare for some cuteness overload. BETC Paris has created an ad star who takes the adorable meter to 11 in a lovely new spot for Disneyland Paris. The setup is both simple and charming: a duckling stumbles across a Donald Duck comic book and becomes infatuated with the Disney icon, even re-creating his poses. But... Continue reading at 'AdWeek'
[ AdWeek | 2019-01-08 00:00:00 UTC ]
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Square Enix is developing a new mainline Kingdom Hearts game, the publisher announced on Sunday during an event in Tokyo celebrating the franchise’s 20th anniversary. Kingdom HeartsIV sees series protagonist Sora return after 2019’s Kingdom Hearts III concluded the story arc that began with the... Continue reading at Engadget
[ Engadget | 2022-04-10 15:16:36 UTC ]
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To heal after an agonizing divorce, writer Florence Williams consulted researchers and communed with nature. Continue reading at The Washington Post
[ The Washington Post | 2022-03-11 13:00:37 UTC ]
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In Amy Bloom's memoir, she writes of her husband's Alzheimer's diagnosis and all that followed. Continue reading at The Washington Post
[ The Washington Post | 2022-03-08 13:00:45 UTC ]
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The VAB is helping to create new standards for TV measurement, but can it be an objective party if it counts some measurement providers -- but not Nielsen -- as dues-paying members? The post Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover... Continue reading at Digiday
[ Digiday | 2022-03-04 05:01:00 UTC ]
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Interview: A new event—the in-person Paris Book Market—leads BIEF's spring calendar in French publishing-rights activities. The post Rights Edition: Nicolas Roche on BIEF’s New ‘Books From France’ and Paris Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-02-25 17:34:51 UTC ]
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Images are the perfect lexicon for Trump to articulate a fantastical revision of his four chaotic years in office. Continue reading at The Washington Post
[ The Washington Post | 2022-02-11 20:56:44 UTC ]
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This year, a 30-second spot in the Big Game will run advertisers about $6.5 million. Here's what that can buy instead in digital media. The post What a $6.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-02-11 05:01:00 UTC ]
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When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen's Digital Ad Ratings audience guarantees to its ad platform OneView,... Continue reading at AdWeek
[ AdWeek | 2022-02-01 14:00:00 UTC ]
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After years of discussion and planning, it's finally here: the American Library Association's new winter event, LibLearnX, will run through January 24. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-21 05:00:00 UTC ]
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Cornerstone has created a TV advert featuring real readers to support the paperback publication of Katie Fforde’s novel A Wedding in the Country. Continue reading at The Bookseller
[ The Bookseller | 2022-01-18 19:17:21 UTC ]
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Kerri Maher’s novel “The Paris Bookseller” celebrates the life of American Sylvia Beach, a bookstore owner who saw promise in James Joyce’s “Ulysses.” Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2022-01-11 20:01:10 UTC ]
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Ad measurement firm Nielsen released its latest Connected TV tool, Streaming Signals, so advertisers can target CTV audiences with sharper precision. CTV can seem a murky lens for certain advertisers--those used to the granular precision of digital ecosystems--to reach their intended audience... Continue reading at AdWeek
[ AdWeek | 2022-01-04 11:56:02 UTC ]
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He was the longest-tenured bookseller in the history of New York’s most storied bookstore, and he perpetuated its bohemian character. Continue reading at The New York Times
[ The New York Times | 2021-12-30 23:42:37 UTC ]
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If you love Jane Smiley, this episode is for you. Eve and Julie are joined by the Pulitzer Prize-winning author in an interview that was recorded live for Miami Book Fair 2021. They discuss Jane’s most recent book, Perestroika in Paris, as well as Jane’s writing process, beloved pets, and what... Continue reading at Literrary Hub
[ Literrary Hub | 2021-12-23 09:51:41 UTC ]
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Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix... Continue reading at AdWeek
[ AdWeek | 2021-12-16 22:30:00 UTC ]
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The Future of TV Briefing this week reviews the flurry of activity on the TV ad measurement front since the summer when the Media Rating Council stripped Nielsen of its accreditation and NBCUniversal opened the doors to alternative providers. The post Future of TV Briefing: How the TV ad... Continue reading at Digiday
[ Digiday | 2021-11-24 05:01:00 UTC ]
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C3, TV's standard metric for commercial measurement since 2007, could be on its last legs. Nielsen said today it will create more precise Nielsen Individual Commercial Metrics, in which its audience estimates will be based on each individual ad, instead of overall commercial minutes. The switch,... Continue reading at AdWeek
[ AdWeek | 2021-11-22 14:00:00 UTC ]
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“Our Journey Together" promises to capture “the greatness" of the Trump White House, but critics aren't convinced. Continue reading at HuffPost
[ HuffPost | 2021-11-20 12:07:31 UTC ]
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Penguin Random House Children’s has scooped Baby Love, Jacqueline Wilson's "moving" YA novel about teen pregnancy, family trouble and unlikely friendships. Continue reading at The Bookseller
[ The Bookseller | 2021-11-18 08:07:12 UTC ]
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