The digital ad industry has a dream. For years, players have longed for an identification system that might help companies compete for targeted ad dollars being swallowed by Facebook and Google, dominant platforms where users sign in and identify themselves. A new initiative -- led by Acxiom-owned LiveRamp and ad platforms AppNexus and MediaMath -- has garnered some buzz for promising to do just that.The premise of a standardized ID system for the digital ad industry is simple enough: It's about streamlining the process that takes place behind the scenes before ads appear on a page, and improving the ability for ad tech firms and publishers to recognize users across desktop and mobile devices. If enough ad tech firms and other players adopt a common currency for consumer identification, the idea goes, they can achieve the scale necessary to compete with the giant walled gardens of Facebook and Google.But corralling competitors to commit to work towards the common goal of a standard ID system is tough -- and getting them to agree on technical details is even tougher. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-05-17 00:00:00 UTC ]
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E-books and audio books on the Web site of the New York Public Library. Publishers are waiting for an industrywide approach to e-lending to gel. Continue reading at The New York Times
[ The New York Times | 2011-12-25 00:00:00 UTC ]
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Ealier this month, Ziff Davis Enterprise [ZDE] completed a significant step in its OmniDigital strategy, rolled out earlier this year. Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-22 00:00:00 UTC ]
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E-books are expected to account for 17% of Simon & Schuster's total revenue in 2011,... Continue reading at The Bookseller
[ The Bookseller | 2011-12-20 00:00:00 UTC ]
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Health and fitness publisher Rodale is bringing in a new executive to oversee the digital division it created as part of October's shakeup. Former Barnes & Noble GM Anthony Astarita will become Rodale's general manager of digital and new brand development, one of three divisions CEO Maria... Continue reading at AdWeek
[ AdWeek | 2011-12-19 00:00:00 UTC ]
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Eighty publishers have joined the Independent Publishers Guild this year, with digital companies... Continue reading at The Bookseller
[ The Bookseller | 2011-12-19 00:00:00 UTC ]
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Trinity Mirror has restructured the management structure across its regional division and is creating 20 new digital positions as it looks to increase its focus on digital publishing and streamline its reporting structure. Continue reading at Media Week
[ Media Week | 2011-12-16 00:00:00 UTC ]
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Publishers are planning to up their marketing campaigns over the crucial festive period,... Continue reading at The Bookseller
[ The Bookseller | 2011-12-16 00:00:00 UTC ]
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Random House is extending its digital team, and has promoted Dan Franklin, current digital editor... Continue reading at The Bookseller
[ The Bookseller | 2011-12-14 00:00:00 UTC ]
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The History Press is in consultation with a "small number" of staff over redundancies,... Continue reading at The Bookseller
[ The Bookseller | 2011-12-13 00:00:00 UTC ]
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The potential for digital to grow readership and increase revenue has been seriously called into... Continue reading at The Bookseller
[ The Bookseller | 2011-12-12 00:00:00 UTC ]
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Orion has acquired digital publishing rights to the entire backlist of thriller writer Geoffrey... Continue reading at The Bookseller
[ The Bookseller | 2011-12-08 00:00:00 UTC ]
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John Blake has promoted four members of staff to reflect a new emphasis on digital publishing for... Continue reading at The Bookseller
[ The Bookseller | 2011-12-08 00:00:00 UTC ]
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Publishers should offer "enhanced hardbacks" with print and digital packaged together,... Continue reading at The Bookseller
[ The Bookseller | 2011-12-05 00:00:00 UTC ]
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More than a third of publishers internationally believe that digital formats will account for at... Continue reading at The Bookseller
[ The Bookseller | 2011-12-05 00:00:00 UTC ]
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HarperCollins has published George Macdonald Fraser's 12-strong Flashman series in ebook... Continue reading at The Bookseller
[ The Bookseller | 2011-12-01 00:00:00 UTC ]
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Digital royalty rates paid to authors by publishers are increasing, though there remains... Continue reading at The Bookseller
[ The Bookseller | 2011-11-25 00:00:00 UTC ]
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Book publishers know that their business is changing, and quickly. Whether its online publishing through the Web, downloadable ebooks, or app development, digital content and the technology that supports it is the newest path to sales growth and customer satisfaction. In todays book content... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-11-25 00:00:00 UTC ]
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For those who still doubt that magazine content has a place in the digital world, new data proves magazines growing digital prowess. Continue reading at Folio Magazine
[ Folio Magazine | 2011-11-18 00:00:00 UTC ]
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Martini Media, which serves a network of 1,000 publisher sites in lifestyle and business, is launching a series of multimedia advertising programs including bringing rich media to niche sites. Continue reading at Folio Magazine
[ Folio Magazine | 2011-11-17 00:00:00 UTC ]
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