With summer largely in the rearview mirror, marketers are attending conferences and generally revealing more media- and brand-related data. Here are nine of such stats that caught our eye last week. 1. During a Re/code podcast, BuzzFeed CEO Jonah Peretti said that more than 75 percent of his digital publisher's views for all content come from non-BuzzFeed networks. More specifically, he shared that Facebook video produces 27 percent of the views and Snapchat brings in 21 percent. 2. PubMatic CEO Rajeev Goel told an audience at Dmexco that about 40 percent of Germans use ad blockers, a significant spike from the estimated 10 percent of Americans who block ads. Publishers are rightfully scared of the phenomenon, especially since Apple's IOS9 system became available last week. It allows developers to sell ad-blocking apps on it for iPhones. 3. Also speaking at Dmexco, Amy Cole, head of brand development for Instagram EMEA, made the case for brands to buy ads on Instagram, citing data from 400 Nielsen studies covering two years of campaigns. Per Cole, 97 percent of ads have generated "significant" ad recall, with the average campaign boosting recall by 17 points. 4. JD.com, China's largest business-to-consumer site, has more than 600 million users and 373 million people who purchase straight from the site. 5. Anonymity app Whisper touts more than 10 million users, 10 billion page views a month and a whopping 1 million app users every minute. 6. Remember Lauren Conrad... Continue reading at 'AdWeek'
[ AdWeek | 2015-09-21 00:00:00 UTC ]
Felice Howden, head of digital marketing and consumer engagement for Little, Brown, has joined Bonnier Zaffre in the newly-created role of digital marketing manager. Continue reading at The Bookseller
[ The Bookseller | 2017-02-09 00:00:00 UTC ]
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Anna Rafferty is leaving Pottermore to join the BBC Worldwide as its director of digital marketing. Continue reading at The Bookseller
[ The Bookseller | 2016-12-13 00:00:00 UTC ]
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Hachette UK has "canned" many of its apps to focus on "fewer and better" following its acquisition of mobile app and games developer Neon Play in June, its chief executive Tim Hely Hutchinson has revealed at The FutureBook Conference 2016. Continue reading at The Bookseller
[ The Bookseller | 2016-12-03 00:00:00 UTC ]
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Good Housekeeping's December issue Hearst may be a 129-year-old media company, but even it's planning for a Jetsons-like future when news will be consumed through voice-controlled technology. The New York-based company has quietly launched a 10-person group called the Native and Emerging... Continue reading at AdWeek
[ AdWeek | 2016-12-02 00:00:00 UTC ]
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Instagram Stories launched Tuesday, and brands are already using the Snapchat-like feature, which lets marketers and the digital platform's 500 million monthly users curate daily moments that disappear after 24 hours. In fact, General Electric is using its first Instagram story to push a video... Continue reading at AdWeek
[ AdWeek | 2016-08-03 00:00:00 UTC ]
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ClearVoice Inc., the Phoenix-based content marketing software startup, has raised $1.2 million in its seed round. The company will use the money to hire about 15 people in sales, marketing and product development by the end of the year. ClearVoice will use the extra help to publish data-driven... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2016-02-27 00:00:00 UTC ]
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In an alternate universe, Snapchat would have become a part of Facebook when the social network reportedly tried to buy the mobile app for $3 billion in 2013. Instead Snapchat has set its sights on recreating Facebook's success, and its employees have been discussing with people outside the... Continue reading at Advertising Age
[ Advertising Age | 2016-01-13 00:00:00 UTC ]
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Facebook wants to help ease the burn of a breakup.The social media giant introduced new tools Thursday on its mobile app to help users see less of their exes.Now when you change your relationship status to “single,” Facebook will ask if you want to “take a break” from seeing pictures and posts... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-11-20 00:00:00 UTC ]
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Penguin Random House UK’s consumer engagement team has hired two "high profile" new people to step up its direct audience relationships with readers. Claire Wilshaw, former brand director for Vintage, and Booksandquills vlogger, Sanne Vliegenthart, are joining the Penguin consumer engagement... Continue reading at The Bookseller
[ The Bookseller | 2015-11-02 00:00:00 UTC ]
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Facebook said today its replacing the useless Messenger section with a Videos tab on its mobile app. The stream, dedicated to YouTube's bread-and-butter, will serve videos from friends, publishers, pages the user likes and ads. Facebook also confirmed its testing a floating video box, a new... Continue reading at Digiday
[ Digiday | 2015-10-14 00:00:00 UTC ]
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With summer largely in the rearview mirror, marketers are attending conferences and generally revealing more media- and brand-related data. Here are nine of such stats that caught our eye last week. 1. During a Re/code podcast, BuzzFeed CEO Jonah Peretti said that more than 75 percent of his... Continue reading at AdWeek
[ AdWeek | 2015-09-21 00:00:00 UTC ]
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Over the past year, PC maker Lenovo has moved from making long, product-focused videos to short "snackable" videos tailored to where the buyer is in the sales cycle, and it's getting good results. In fact, video now ranks as Lenovo's No. 2 lead generator in terms of conversions to sales, right... Continue reading at Advertising Age
[ Advertising Age | 2015-08-21 00:00:00 UTC ]
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Mic’s first interview with President Obama is available on Mic.com, which received more than 16 million visitors in July. The full interview is also available on its mobile app, Facebook and YouTube. But the distribution strategy doesn’t end there, as the publisher has also been sharing... Continue reading at Digiday
[ Digiday | 2015-08-15 00:00:00 UTC ]
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The new service, called Watchable, will reportedly bring content from Vox, BuzzFeed, and other publishers to Xfinity boxes.Comcast is currently working on a new digital video platform called "Watchable," with plans to launch later this year with some major partners. According to Business... Continue reading at Fast Company
[ Fast Company | 2015-08-15 00:00:00 UTC ]
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In the past making money from a mobile app has usually involved signing up to an advertisement network and allowing the app to display banner ads. The problem with this is that it doesn't make for a particularly good user experience and may actually turn people off using the app. For some time... Continue reading at Betanews
[ Betanews | 2015-08-04 00:00:00 UTC ]
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Baker & Taylor this week announced that it has released a new “all-in-one” mobile app for library users. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-08 00:00:00 UTC ]
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Association of Online Publishers Digital Publishing Awards give consumer publisher of the year award to newspaperThe Guardian picked up three prizes at this year’s Association of Online Publishers (AOP) Digital Publishing Awards, including consumer digital publisher of the year and best mobile... Continue reading at The Guardian
[ The Guardian | 2015-07-03 00:00:00 UTC ]
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Ello's mobile app will hit the Apple App store Thursday, about eight months after the ad-free social network launched as an invite-only alternative to Facebook. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-06-18 00:00:00 UTC ]
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Facebook’s cred is still intact with teens, survey saysA Pew Research survey has found that Facebook is the most popular social network among teens, debunking the notion that it was losing ground among the younger generation. While 71 percent of all teens surveyed use Facebook, 41 percent said... Continue reading at PC World
[ PC World | 2015-04-09 00:00:00 UTC ]
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