9 Intriguing and Fun Digital Marketing Stats From the Past Week

With summer largely in the rearview mirror, marketers are attending conferences and generally revealing more media- and brand-related data. Here are nine of such stats that caught our eye last week. 1. During a Re/code podcast, BuzzFeed CEO Jonah Peretti said that more than 75 percent of his digital publisher's views for all content come from non-BuzzFeed networks. More specifically, he shared that Facebook video produces 27 percent of the views and Snapchat brings in 21 percent. 2. PubMatic CEO Rajeev Goel told an audience at Dmexco that about 40 percent of Germans use ad blockers, a significant spike from the estimated 10 percent of Americans who block ads. Publishers are rightfully scared of the phenomenon, especially since Apple's IOS9 system became available last week. It allows developers to sell ad-blocking apps on it for iPhones.  3. Also speaking at Dmexco, Amy Cole, head of brand development for Instagram EMEA, made the case for brands to buy ads on Instagram, citing data from 400 Nielsen studies covering two years of campaigns. Per Cole, 97 percent of ads have generated "significant" ad recall, with the average campaign boosting recall by 17 points. 4. JD.com, China's largest business-to-consumer site, has more than 600 million users and 373 million people who purchase straight from the site.  5. Anonymity app Whisper touts more than 10 million users, 10 billion page views a month and a whopping 1 million app users every minute. 6. Remember Lauren Conrad... Continue reading at 'AdWeek'

[ AdWeek | 2015-09-21 00:00:00 UTC ]
News tagged with: #mobile app #video platform #digital marketing

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Print Unit Sales Had Double-Digit Gain Last Week

Print unit sales rose 13.7% in the week ended April 11 over the week ended April 4 at outlets that report to NPD BookScan. Sales benefited from the release of 'Magnolia Table, Volume 2' by Joanna Gaines, which sold more than 130,000 copies last week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-16 04:00:00 UTC ]
More news stories like this | News stories tagged with: #double-digit gain #magnolia table #joanna gaines


Print Units Fell 9% Last Week

Unit sales of print books fell 9.2% in the week ended March 28 compared to the previous week at outlets that report to NPD BookScan. Of the four major categories, only juvenile fiction saw an increase over the prior week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-02 04:00:00 UTC ]
More news stories like this | News stories tagged with: #previous week #prior week #major categories #juvenile fiction


This Week's Bestsellers: March 9, 2020

This week, we’re looking at the top-selling e-books as ranked by Bookstat, and comparing those unit sales to print unit sales from BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-07 05:00:00 UTC ]
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PW Picks: Books of the Week, Mar. 9, 2020

This week, we highlight new books from David Sheff, Kathy Reichs, Max Allan Collins and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-05 05:00:00 UTC ]
More news stories like this | News stories tagged with: #david sheff #kathy reichs


Digital subscriptions help Sweden market rise as physical sales sink

Physical book sales in Sweden are falling but the take-up of digital subscription services is on the rise, leading to a boost in revenue during 2019, new figures show. Statistics published by trade magazine Svensk Bokhandel showed sales nudged up 1.1% by value and 4.9% by volume in 2019... Continue reading at The Bookseller

[ The Bookseller | 2020-02-18 15:14:31 UTC ]
More news stories like this | News stories tagged with: #digital subscriptions #figures show #online stores #physical bookstores #4% decline #physical book


Digital Bestseller Lists: Kay tops weekly e-book ranking as Amazon list joins line-up

As the old saying goes, new year, new e-book charts—the Bookstat E-Book Top 10 is joining the Publisher E-Book Ranking in The Bookseller’s regular e-book chart section. Continue reading at The Bookseller

[ The Bookseller | 2020-01-10 11:38:52 UTC ]
More news stories like this | News stories tagged with: #e-book #e-book ranking


Four digital media thought leaders on what’s next for marketers in the new year

To keep pace with 2020, marketers will be forced to not only stay on top of ever-changing news, data and regulations, but will also need to invest in dynamic problem-solving methods. The post Four digital media thought leaders on what’s next for marketers in the new year appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-01-08 21:27:51 UTC ]
More news stories like this | News stories tagged with: #year appeared #digital media


Marketing Consultancy Ebiquity Buys Complementary Platform Digital Decisions

Marketing consultancy firm Ebiquity has purchased Digital Decisions in a bid to further its digital media monitoring capabilities as it aims to better help brands evaluate their online media spend. The deal between the Europe-based pair will begin with an initial consideration of 700,000 euros... Continue reading at AdWeek

[ AdWeek | 2020-01-08 09:05:25 UTC ]
More news stories like this | News stories tagged with: #digital media


This Week's Bestsellers: December 9, 2019

James Patterson has two new books on our list, one centered on staple character Alex Cross and the other starring Ali Cross, the detectives son. Plus the Trump White House and WWII remain fertile ground for authors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-12-06 05:00:00 UTC ]
More news stories like this | News stories tagged with: #james patterson


Weekly E-Ranking: Pullman Lights up the digital chart

Philip Pullman’s His Dark Materials, collated into a single e-book, has subtly knifed Lee Child in the back to claim the Weekly E-Book Ranking number one. Continue reading at The Bookseller

[ The Bookseller | 2019-11-29 09:51:32 UTC ]
More news stories like this | News stories tagged with: #philip pullman #dark materials #single e-book #e-book ranking


Masterclasses on audio publishing, innovation and digital marketing at FutureBook Live

A series of "lunch & learn" masterclasses are to take place at FutureBook Live, featuring sessions on audio publishing, effective innovation, using consumer data and digital marketing. Continue reading at The Bookseller

[ The Bookseller | 2019-11-04 13:45:03 UTC ]
More news stories like this | News stories tagged with: #audio publishing #digital marketing #futurebook live #consumer data


Congress launches digital markets competition inquiry as US e-book lending row continues

Congress has launched an inquiry into digital markets competitions as the row over e-book lending to libraries in the United States continues.  Continue reading at The Bookseller

[ The Bookseller | 2019-10-24 13:43:25 UTC ]
More news stories like this | News stories tagged with: #e-book lending #libraries #e-book


Congress Looking into Anticompetitive Behavior in the Digital Library Market

In written testimony made public this week, American Library Association officials told lawmakers that “unfair behavior by digital market actors—and the outdated public policies that have enabled them—is doing concrete harm to libraries.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-24 04:00:00 UTC ]
More news stories like this | News stories tagged with: #anticompetitive behavior #library association


Digital focus for Libraries Week as Bobby Seagull publishes manifesto

Libraries Week kicks off today with a focus on what the nation’s libraries are doing with digital technology. Continue reading at The Bookseller

[ The Bookseller | 2019-10-06 18:00:32 UTC ]
More news stories like this | News stories tagged with: #digital focus #libraries week #digital technology #libraries


Now trending in ad tech: 4 things digital marketers should get smart about

At the end of 2018, Magna Global released its advertising forecast, which predicted that digital advertising will account for 50 percent of global ad spend in 2019. During my decade in the digital media space, part of which has been as the vice president of a digital media and ad tech marketing... Continue reading at Advertising Age

[ Advertising Age | 2019-09-18 14:00:00 UTC ]
More news stories like this | News stories tagged with: #growing exponentially #digital media


Book Deals: Week of September 9, 2019

Sarah Huckabee Sanders sells her story, a book on the Jeffrey Epstein case is nabbed by HC, a webcomic finds a home at Scholastic, and more in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-06 04:00:00 UTC ]
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This Week's Bestsellers: September 9, 2019

Louise Penny has the #2 book in the country with ‘A Better Man,’ book 15 in her Chief Inspector Gamache mysteries. Plus ‘Eleanor & Park’ author Rainbow Rowell and cartoonist Faith Erin Hicks collaborate on the graphic novel ‘Pumpkinheads,’ and ob/gyn and NYT columnist Jen Gunter debuts with... Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-06 04:00:00 UTC ]
More news stories like this | News stories tagged with: ##2 book #louise penny #graphic novel


Eastside startup to rollout digital media service with Woodinville Weekly

Eastside Media Corp. was founded by Eric LaFontaine, former Puget Sound Business Journal Publisher Mike Flynn and former USA Today Sports Vice President Patrick Scanlon. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2019-08-16 05:46:26 UTC ]
More news stories like this | News stories tagged with: #digital media


Cisco names Dentsu's Isobar its digital marketing innovation agency of record

Cisco has added Dentsu Aegis Network's Isobar to its roster of agencies, naming it digital marketing innovation agency of record (say that 10 times fast). Under the partnership, Isobar has signed onto a one-year retainer contract with the IT, professional networking and cybersecurity solutions... Continue reading at Advertising Age

[ Advertising Age | 2019-08-06 18:07:06 UTC ]
More news stories like this | News stories tagged with: #biggest challenges #clients including #air force #stranger things #virtual meetings #company spent #digital media


Russian Book Market Players Explore Digital Serialization

The growing popularity of ebooks in Russia is prompting some publishers to look at online serialization as an option for distribution and sales, both as an offer to consumers and to writers of works in progress. The post Russian Book Market Players Explore Digital Serialization appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-06-20 05:30:42 UTC ]
More news stories like this | News stories tagged with: #growing popularity #online serialization #ebooks #russian book