9 Intriguing and Fun Digital Marketing Stats From the Past Week

With summer largely in the rearview mirror, marketers are attending conferences and generally revealing more media- and brand-related data. Here are nine of such stats that caught our eye last week. 1. During a Re/code podcast, BuzzFeed CEO Jonah Peretti said that more than 75 percent of his digital publisher's views for all content come from non-BuzzFeed networks. More specifically, he shared that Facebook video produces 27 percent of the views and Snapchat brings in 21 percent. 2. PubMatic CEO Rajeev Goel told an audience at Dmexco that about 40 percent of Germans use ad blockers, a significant spike from the estimated 10 percent of Americans who block ads. Publishers are rightfully scared of the phenomenon, especially since Apple's IOS9 system became available last week. It allows developers to sell ad-blocking apps on it for iPhones.  3. Also speaking at Dmexco, Amy Cole, head of brand development for Instagram EMEA, made the case for brands to buy ads on Instagram, citing data from 400 Nielsen studies covering two years of campaigns. Per Cole, 97 percent of ads have generated "significant" ad recall, with the average campaign boosting recall by 17 points. 4. JD.com, China's largest business-to-consumer site, has more than 600 million users and 373 million people who purchase straight from the site.  5. Anonymity app Whisper touts more than 10 million users, 10 billion page views a month and a whopping 1 million app users every minute. 6. Remember Lauren Conrad... Continue reading at 'AdWeek'

[ AdWeek | 2015-09-21 00:00:00 UTC ]
News tagged with: #mobile app #video platform #digital marketing

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ABC warns staff of agenda-driven criticism after News Corp pounces on Aboriginal land comment | The Weekly Beast

Newsroom director decries The Australian’s ‘constant’ swipes at individual ABC employees. Plus: a mushroom misstepFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastWhen the ABC Indigenous affairs editor, Bridget... Continue reading at The Guardian

[ The Guardian | 2024-02-16 02:50:06 UTC ]
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The week's bestselling books, Feb. 18

The Southern California Independent Bookstore Bestsellers list for Sunday, Feb. 18, 2024, including hardcover and paperback fiction and nonfiction. Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-02-14 14:00:16 UTC ]
More news stories like this | News stories tagged with: #bestselling books #including hardcover #paperback fiction #paperback #hardcover #independent bookstore


Why Do We Even Read?: Book Censorship News, February 9, 2024

Thanks to algorithms, our digital worlds are created for us, not by us. As a result, libraries are seen by some as scary because they reach an entire community—not just an individual. That, plus this week's book censorship news. Continue reading at Book Riot

[ Book Riot | 2024-02-09 12:30:00 UTC ]
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Book Deals: Week of February 12, 2024

Tiny Reparations signs two by National Book Award nominee LaToya Watkins, Tia Williams reups with Grand Central, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-09 05:00:00 UTC ]
More news stories like this | News stories tagged with: #book deals #grand central #national book award


This Week’s Bestsellers: February 12, 2024

‘House of Flame and Shadow’ by Sarah J. Maas is the #1 book in the country, one of numerous Maas titles on our list this week. Plus love is in the air—and on our nonfiction list—and February book club picks hit the shelves. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-09 05:00:00 UTC ]
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The week's bestselling books, Feb. 11

The Southern California Independent Bookstore Bestsellers list for Sunday, Feb. 11, 2024, including hardcover and paperback fiction and nonfiction. Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-02-07 14:00:38 UTC ]
More news stories like this | News stories tagged with: #bestselling books #including hardcover #paperback fiction #paperback #hardcover #independent bookstore


Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2024

Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. Continue reading at Digiday

[ Digiday | 2024-02-06 05:01:00 UTC ]
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This Week’s Bestsellers: February 5, 2024

‘Gothikana’ by BookTok favorite RuNyx is the #6 book in the country. Plus Jamie Oliver heads to the Mediterranean for his latest cookbook, and newly minted Newbery Medalist Dave Eggers gets a boost. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-02 05:00:00 UTC ]
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The Week in Libraries: February 2, 2024

Among the week's headlines: PLA 2024 is next on the library conference calendar; Alabama takes aim at ALA; and Georgia proposes a book rating law. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-02 05:00:00 UTC ]
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Book Deals: Week of February 5, 2024

Pedro Almodóvar’s debut story collection goes to HarperVia, Christina Clancy re-ups with St. Martin’s, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-02 05:00:00 UTC ]
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The week's bestselling books, Feb. 4

The Southern California Independent Bookstore Bestsellers list for Sunday, Feb. 4, 2024, including hardcover and paperback fiction and nonfiction. Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-01-31 14:00:44 UTC ]
More news stories like this | News stories tagged with: #bestselling books #paperback fiction #paperback #hardcover #independent bookstore


Taipei International Book Exhibition 2024: A Market Profile

A market boosted by the elimination of sales tax on books, Taiwan is ready for a strong year at its upcoming international book exhibition. The post Taipei International Book Exhibition 2024: A Market Profile appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-01-30 19:49:02 UTC ]
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Oregon weekly newspaper to relaunch print edition after theft forced it to lay off its entire staff

An Oregon weekly newspaper that had to lay off its entire staff after its funds were embezzled will relaunch its print edition next month Continue reading at ABC News

[ ABC News | 2024-01-28 01:58:28 UTC ]
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The Week in Libraries: January 26, 2024

Among the week's headlines: LibLearnX 2024 is in the books; Oklahoma appoints a conservative media provocateur to a key post; and new bills emerge to defend libraries and the freedom to read. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-26 05:00:00 UTC ]
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This Week's Bestsellers: January 29, 2024

Alex Michaelides has the #6 book in the country with ‘The Fury.’ Plus Jamie Lee Curtis extols the rewards of patience in her latest pictuer book, and Heather Fawcett charts with ‘Emily Wilde’s Map of the Otherlands.’ Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-26 05:00:00 UTC ]
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Book Deals: Week of January 29, 2024

PRH buys the latest from Israeli global bestseller Yuval Noah Harari, Karen Tei Yamashita sells a book about Japanese American identity to Graywolf, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-26 05:00:00 UTC ]
More news stories like this | News stories tagged with: #book deals #prh buys