9 Intriguing and Fun Digital Marketing Stats From the Past Week

With summer largely in the rearview mirror, marketers are attending conferences and generally revealing more media- and brand-related data. Here are nine of such stats that caught our eye last week. 1. During a Re/code podcast, BuzzFeed CEO Jonah Peretti said that more than 75 percent of his digital publisher's views for all content come from non-BuzzFeed networks. More specifically, he shared that Facebook video produces 27 percent of the views and Snapchat brings in 21 percent. 2. PubMatic CEO Rajeev Goel told an audience at Dmexco that about 40 percent of Germans use ad blockers, a significant spike from the estimated 10 percent of Americans who block ads. Publishers are rightfully scared of the phenomenon, especially since Apple's IOS9 system became available last week. It allows developers to sell ad-blocking apps on it for iPhones.  3. Also speaking at Dmexco, Amy Cole, head of brand development for Instagram EMEA, made the case for brands to buy ads on Instagram, citing data from 400 Nielsen studies covering two years of campaigns. Per Cole, 97 percent of ads have generated "significant" ad recall, with the average campaign boosting recall by 17 points. 4. JD.com, China's largest business-to-consumer site, has more than 600 million users and 373 million people who purchase straight from the site.  5. Anonymity app Whisper touts more than 10 million users, 10 billion page views a month and a whopping 1 million app users every minute. 6. Remember Lauren Conrad... Continue reading at 'AdWeek'

[ AdWeek | 2015-09-21 00:00:00 UTC ]
News tagged with: #mobile app #video platform #digital marketing

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OCLC Acquires CloudLibrary Digital Content Platform

Nonprofit library technology cooperative OCLC, the company behind WorldCat, has acquired CloudLibrary, a technology platform offering patrons access to digital content through libraries, from library e-book vendor Bibliotheca. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-02 04:00:00 UTC ]
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Book Deals: Week of April 1, 2024

Diversion signs former Minneapolis police chief Medaria “Rondo” Arradondo, Pam Dorman Books lands Broadchurch creator Chris Chibnall’s debut novel, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-29 04:00:00 UTC ]
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This Week's Bestsellers: April 1, 2024

Percival Everett’s ‘James,’ a retelling of ‘The Adventures of Tom Sawyer’ from Jim’s perspective, lands at #3 on our hardcover fiction list. Plus Dog Main graphic novelist Dav Pilkey pays it forward, and ‘Ghost Town Living’ author Brent Underwood stakes his claim. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-29 04:00:00 UTC ]
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The Week in Libraries: March 29, 2024

Among the week's headlines: PLA 2024 is on deck for next week in Columbus and with a new opening speaker; Washington passes a bill to protect libraries; and federal library funding will remain stable for 2024, but next year's budget battle is already heating up. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-29 04:00:00 UTC ]
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9 Short Story Collections About Women’s Bodies

Short stories can do things novels cannot because they’re short. They’re limber and can dart in and out of close-fitting places. They can be weird and daring in ways that novels cannot always sustain. Joy Williams writes in, “8 Essential Attributes of the Short Story (and one way it differs from... Continue reading at Electric Literature

[ Electric Literature | 2024-03-28 11:00:00 UTC ]
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The week's bestselling books, March 31

The Southern California Independent Bookstore Bestsellers list for Sunday, March 31, 2024, including hardcover and paperback fiction and nonfiction. Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-03-27 13:00:21 UTC ]
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How Hearst Magazines is using its digital membership model to grow its e-commerce marketplace business 

Hearst's Sheel Shah took the stage at the Digiday Publishing Summit to speak about why its marketplace business is focusing on authority. Continue reading at Digiday

[ Digiday | 2024-03-27 04:01:00 UTC ]
More news stories like this | News stories tagged with: #hearst magazines #sheel shah #publishing summit #hearst


The Week in Libraries: March 22, 2024

Among the week's headlines: ALA is honored by the National Book Critics Circle; the political attacks on libraries in Alabama continue to escalate; and a report on how libraries are bridging the mental health divide in Texas. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-22 04:00:00 UTC ]
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This Week’s Bestsellers: March 25, 2024

Books by “Mythical Chef” Josh Scherer, Deion “Coach Prime” Sanders, and romantasy author Scarlett St. Clair are among the big debuts. Plus the anime adaptation of Eiichiro Oda’s One Piece manga celebrates its 25th anniversary. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-22 04:00:00 UTC ]
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Book Deals: Week of March 25, 2024

Simon & Schuster lands a novel that had the London Book Fair buzzing, Celadon signs a young Harvard grad’s hot debut novel, and more Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-22 04:00:00 UTC ]
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The week's bestselling books, March 24

The Southern California Independent Bookstore Bestsellers list for Sunday, March 24, 2024, including hardcover and paperback fiction and nonfiction. Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-03-20 13:00:05 UTC ]
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Influential 'Publishers Weekly' Editor Sybil Steinberg Dies at 90

Sybil Steinberg, a lifelong lover of literature and a 'Publishers Weekly' editor for 25 years, died on March 17. She was 90. Steinberg served as editor of the magazine's Reviews and Author Interview departments until her retirement in 2001. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-19 04:00:00 UTC ]
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YouTuber Dunkey’s publishing company is releasing its first game on May 9

YouTube sensation Dunkey, aka videogamedunkey or Jason Gastrow, has added game publishing to his resume. He started a company called Big Mode last year, which is releasing its first title on May 9. Animal Well is a sidescrolling Metroidvania platformer that will show up on the PS5, the Nintendo... Continue reading at Engadget

[ Engadget | 2024-03-18 15:25:19 UTC ]
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Barbara Walters’s Wardrobe Was For Sale This Week in NYC

Women in media recently had a chance to browse and buy clothes owned by the trailblazing TV news anchor. Continue reading at The New York Times

[ The New York Times | 2024-03-15 09:04:32 UTC ]
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This Week’s Bestsellers: March 18, 2024

Romance authors Kennedy Ryan and Lyla Sage follow their popular series openers with strong sophomore entries. Plus Brandon Sanderson’s latest Kickstarter success hits our list, and YA author Amy Tintera makes her adult—and Good Morning American Book Club—debut. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-15 04:00:00 UTC ]
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The Week in Libraries: March 15, 2024

Among the week's headlines: ALA reports that book bans are still surging; the end has come for ALA's LibLearnX; a shocking escalation in a battle over the freedom to read at an Alabama library; and a handy roundup of state legislation designed to protect libraries. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-15 04:00:00 UTC ]
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Book Deals: Week of March 18, 2024

Morrow takes Omid Scobie and Robin Benway’s ‘Royal’ debut, Chris Wallace takes election tome to Dutton, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-15 04:00:00 UTC ]
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The week's bestselling books, March 17

The Southern California Independent Bookstore Bestsellers list for Sunday, March 17, 2024, including hardcover and paperback fiction and nonfiction. Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-03-13 13:00:29 UTC ]
More news stories like this | News stories tagged with: #bestselling books #including hardcover #paperback fiction #paperback #hardcover #independent bookstore