9 Intriguing and Fun Digital Marketing Stats From the Past Week

With summer largely in the rearview mirror, marketers are attending conferences and generally revealing more media- and brand-related data. Here are nine of such stats that caught our eye last week. 1. During a Re/code podcast, BuzzFeed CEO Jonah Peretti said that more than 75 percent of his digital publisher's views for all content come from non-BuzzFeed networks. More specifically, he shared that Facebook video produces 27 percent of the views and Snapchat brings in 21 percent. 2. PubMatic CEO Rajeev Goel told an audience at Dmexco that about 40 percent of Germans use ad blockers, a significant spike from the estimated 10 percent of Americans who block ads. Publishers are rightfully scared of the phenomenon, especially since Apple's IOS9 system became available last week. It allows developers to sell ad-blocking apps on it for iPhones.  3. Also speaking at Dmexco, Amy Cole, head of brand development for Instagram EMEA, made the case for brands to buy ads on Instagram, citing data from 400 Nielsen studies covering two years of campaigns. Per Cole, 97 percent of ads have generated "significant" ad recall, with the average campaign boosting recall by 17 points. 4. JD.com, China's largest business-to-consumer site, has more than 600 million users and 373 million people who purchase straight from the site.  5. Anonymity app Whisper touts more than 10 million users, 10 billion page views a month and a whopping 1 million app users every minute. 6. Remember Lauren Conrad... Continue reading at 'AdWeek'

[ AdWeek | 2015-09-21 00:00:00 UTC ]
News tagged with: #mobile app #video platform #digital marketing

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Book Deals: Week of January 22, 2024

Random House signs a book on Open AI by Ashlee Vance and a novel by Taffy Brodesser-Akner, M.L. Lee sells two novels to Simon & Schuster, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-19 05:00:00 UTC ]
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The Week in Libraries: January 19, 2024

Among the week’s headlines: ALA’s LibLearnX 2024 gets underway; students and librarians at an Idaho high school push back against book bans; and an Alabama legislator wants to make it easy for politicians to fire library board members. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-19 05:00:00 UTC ]
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This Week’s Bestsellers: January 22, 2024

With the debut of Brynne Weaver’s ‘Butcher & Blackbird,’ Entangled’s Red Tower imprint is five for five with landing its new releases on our bestseller list. Plus the spy thriller ‘Argylle’ by Elly Conway debuts at #13 on our hardcover fiction list ahead of a film release and amid... Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-19 05:00:00 UTC ]
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The week's bestselling books, Jan. 21

Southern California Independent Bookstore Bestsellers list for Sunday, January 21 Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-01-17 11:00:45 UTC ]
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The Week in Libraries: January 12, 2024

Among this week's headlines: EveryLibrary updates its “legislation to watch” tracker for 2024; Indiana lawmakers take aim at how libraries are funded in the state; and the Los Angeles Public Library gets into publishing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-12 05:00:00 UTC ]
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This Week's Bestsellers: January 15, 2024

The #1 book in the country, 2018’s ‘Atomic Habits’ by James Clear, is joined by new books for resolution makers, including ‘Younger for Life’ and ‘The New Kitchen.’ Plus the January Reese’s Book Club pick, ‘First Lie Wins’ by Ashley Elston, debuts on our hardcover fiction list. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-12 05:00:00 UTC ]
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Book Deals: Week of January 15, 2024

Del Ray lands a Keanu Reeves novel, written with China Miéville; Blackstone buys a six-book literary role-playing game; and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-12 05:00:00 UTC ]
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OverDrive: Record Number of Libraries Hit One Million Digital Lends in 2023

Another year, another record: OverDrive reps reported this week that 152 libraries around the world reached million-checkout milestone last year, including 23 first-timers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-11 05:00:00 UTC ]
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The week's bestselling books, Jan. 14

Southern California Independent Bookstore Bestsellers list for Sunday, January 14 Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-01-10 13:00:07 UTC ]
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Lit Hub Daily: January 9, 2024

“I took refuge in the public libraries early and began a life-long love affair with them, one which has sustained me ever since.” Stephen McCauley’s love letter to the places that made him a writer. | Lit Hub Hisham Matar, Aube Rey Lescure, Nathaniel Stein and more take the Lit Hub... Continue reading at Literrary Hub

[ Literrary Hub | 2024-01-09 11:30:07 UTC ]
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The Week in Libraries: January 5, 2024

Among the week's headlines: the ALA's I Love My Librarian Award winners will be honored at LibLearnX in Baltimore; Nichelle Hayes steps down in Indianapolis; and how one Colorado librarian (and her lawyer) have upped the stakes for would-be book banners. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-05 05:00:00 UTC ]
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This Week’s Bestsellers: January 8, 2024

The #1 book in the country is ‘Winter Turning,’ the seventh graphic novel adaptation from Tui T. Sutherland’s Wings of Fire middle grade fantasy series. Plus Alex Sodgrass serves up ‘Dinner Tonight,’ and Vivian “Your Rich BFF” Tu’s debut, #4 on our hardcover nonfiction list, teaches readers to... Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-05 05:00:00 UTC ]
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OverDrive Reports Another Record Year for Digital Library Circulation

Library users worldwide borrowed some 662 million e-books, digital audiobooks, and digital magazines, OverDrive reps announced in a release this week, with 152 library systems reporting more than a million digital checkouts in 2023. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-04 05:00:00 UTC ]
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9 New Nonfiction Releases to Read in January

Whether you love pop culture or self-help, are more of a memoir fan, or want to read more about science, there’s something for everyone here. Continue reading at Book Riot

[ Book Riot | 2024-01-03 11:33:00 UTC ]
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The week's bestselling books, Jan. 7

Southern California Independent Bookstore Bestsellers list for Sunday, January 7 Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-01-03 11:00:48 UTC ]
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Jump Into These 9 New Science Fiction and Fantasy Books in January 2024

The best new sci-fi and fantasy books out January 2024 feature mythological retellings, space adventures, cyberpunk ghost stories, and more! Continue reading at Book Riot

[ Book Riot | 2024-01-02 11:30:00 UTC ]
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This Week’s Bestsellers: January 1, 2024

Alice Oseman has the #1 book in the country with the graphic novel 'Heartstopper #5.' Plus 'The Boys in the Boat' lands in theaters—and on our trade paperback list—and several other titles get a holiday boost. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-02 05:00:00 UTC ]
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Publishers Weekly’s 2024 Book Business Events Calendar

Our new Google calendar, to be updated throughout the year and to which readers can subscribe, keeps track of the dates of select trade shows, book fairs, and awards and prizes in 2024. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-02 05:00:00 UTC ]
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Print Sales Rose 5.8% in Christmas Week

The holiday sales period ended on a high note with unit sales of print books increasing 5.8% over the week ended December 24, 2022 at outlets that report to Circana BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-29 05:00:00 UTC ]
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