A quality experience is something every publisher wants to offer their audience. Yet, there isn't a playbook on exactly how to do it. There are many variables in what makes for a quality experience, but ultimately it’s the readers/users themselves that decide. Still, there are creative ideas that have been shared with us in recent months that publishers should think about when they evaluate the experiences they offer audiences. Here are seven to consider: 1. Test Everything for Mobile What’s actually resonating with consumers on their smartphones? For one thing, content with “snappy headlines” and “tight copy,” according to Erin Weaver, director of audience development at Group Nine Media. “Know your character limits and keep all experiences mobile-friendly.” This means limiting big walls of text to 1-2 sentences per paragraph, keeping ad units non-invasive and ensuring that all video includes clearly legible captions for muted viewing. 2. Build Micro-communities Community has become somewhat of a buzzword in publishing over the past few years, yet it does accurately describe the like-minded loyal audiences many publishers enjoy. But Lorraine Goldberg, director of social strategy at Meredith, suggests there are effective ways to engage communities within communities. Engaging these micro-communities can happen through a number of channels, from live get-togethers to Facebook groups. “They may not bring scale, but you may reach people with a greater retention rate,”... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-20 17:20:54 UTC ]
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The hybrid blogging platform and publisher created by Twitter co-founder Ev Williams has has relaunched Matter, the British tech publicationPublishing platform Medium has relaunched its subsidiary Matter as the focus of its publishing efforts, admitting for the first time that it is a publisher... Continue reading at The Guardian
[ The Guardian | 2014-06-10 00:00:00 UTC ]
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Company hit by launch of Stylist in France and investment in fashion website Never UnderdressedMagazine publisher ShortList Media has reported a loss of almost £1m in its most recent annual accounts after being hit by the tough launch of Stylist in France and investing in fashion site Never... Continue reading at The Guardian
[ The Guardian | 2014-06-06 00:00:00 UTC ]
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Kenya's Kwani? expresses frustration at the reluctance of publishers from the "global north" to deal rights for co-editions or ebooks to publishers from Africa. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-06-06 00:00:00 UTC ]
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J.K. Rowling's publisher is laying off some employees amid a dispute with the industry's biggest book seller. Hachette Book Group cites a "changing marketplace" for layoffs that will affect less than... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2014-06-06 00:00:00 UTC ]
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Tablet Magazine profiles Halban Publishers, which they describe as “the best little Jewish publishing house in London." Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-06-06 00:00:00 UTC ]
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Scholarly and academic publisher Colin Jones passed away on March 1, after a bout with Alzheimer's Disease. He was 76. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-06 00:00:00 UTC ]
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The same content management system that helped The Dodo reach 1 million views in its first month is now available to all.When the animal news site The Dodo launched in January, it was able to bring in 1 million views in its first month without a single developer. That number has now grown to 7.5... Continue reading at Fast Company
[ Fast Company | 2014-06-06 00:00:00 UTC ]
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Religion publishers showcased big new books and previewed forthcoming titles—including the Duck Dynasty patriarch's autobiography and a VeggieTales comic book series--at BookExpo America in New York May 23-31. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-05 00:00:00 UTC ]
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Newspaper and magazine publishers have always been rather more than pure media companies. Look back a hundred years and you’ll find a multiplicity of reader promotions and clubs designed to keep readers loyal. Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-06-05 00:00:00 UTC ]
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Amazon.com's negotiations with publisher Hachette Books Group have sparked a wave of anger toward the e-commerce giant from authors and readers alike. Several authors and analysts have spoken out, saying Amazon is a threat to traditional publishers. Perhaps. But whatever is going on in the... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2014-06-05 00:00:00 UTC ]
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Religion publishers showcased big new books and previewed forthcoming titles—including the Duck Dynasty patriarch's autobiography and a VeggieTales comic book series--at BookExpo America in New York May 23-31. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-05 00:00:00 UTC ]
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Religion publishers were busy during BookExpo America's three-day run in New York May 29-31. Their participation seems to have stabilized--there were no new dropouts, and some publishers have returned after taking breaks over costs vs. benefits, finding the show valuable after all. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-05 00:00:00 UTC ]
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Nicholas Lemann has hired Camille McDuffie as publisher and Jimmy So as editor at "Columbia Global Reports," a new publishing project dedicated to coverage and analysis of under-reported global issues. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-05 00:00:00 UTC ]
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Byliner, a company that publishes long, literary journalism and fiction online and as ebooks, told its contributors Tuesday that it has been struggling and is seeking partners to ensure its future. The company started in 2011 with some fanfare. It ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-06-04 00:00:00 UTC ]
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As part of the ongoing transition of the traditional print media, Digital First Media is putting the Daily News' Diamond Avenue building up for sale. The Daily News will relocate to a smaller building elsewhere in the city, said Publisher Gre ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-06-04 00:00:00 UTC ]
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News Corp co-chairman said competitors were 'irresponsible' to talk about a time when it would stop printing newspapers The co-chairman of News Corp, Lachlan Murdoch, has mounted a strong defence of the future of newspapers in the digital age while condemning his Australian competitors for... Continue reading at The Guardian
[ The Guardian | 2014-06-04 00:00:00 UTC ]
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More people are buying more books than ever, and more people are making a living by writing them. Why do millionaire authors want to destroy the one company that's made this all possible?As an author of ten novels legacy-published, self-published, and Amazon-published I'm bewildered by the... Continue reading at The Guardian
[ The Guardian | 2014-06-04 00:00:00 UTC ]
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Google is launching a programmatic video marketplace that it says will only include premium publishers and select brands. Neal Mohan, vp of display and video advertising, announced the video ad platform today at a DoubleClick customer conference. The marketplace is called Google Partner Select... Continue reading at AdWeek
[ AdWeek | 2014-06-04 00:00:00 UTC ]
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Prominent African-American and Hispanic children's book publishers, publicists, agents, and authors were featured on the BookCon panel "Where Are the People of Color in Children's Books?" held on Saturday, May 31. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-03 00:00:00 UTC ]
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The biggest players in the online publishing space converged in Barcelona this week to discuss the wholesale transformation of the industry into a digital and multiplatform phenomenon. We asked a handful of them one simple question: What's next for native advertising? The post Where top... Continue reading at Digiday
[ Digiday | 2014-06-03 00:00:00 UTC ]
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