6 things you should know about the Comey book and the media frenzy around it

3. The 'pee-tape' stuff is back, biglyThe Washington Post also got an advance copy of the book. Rather than review it, the Post's White House Bureau Chief Philip Rucker sums it up in a story titled "James Comey's memoir: Trump fixates on proving lewd dossier allegations false." Rucker writes,Comey paints a devastating portrait of a president who built "a cocoon of alternative reality that he was busily wrapping around all of us." Comey describes Trump as a congenital liar and unethical leader, devoid of human emotion and driven by personal ego. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-04-13 00:00:00 UTC ]
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These (Fake) Self–Help Books Diagnose Nearly Every Way People Are Terrible On Social Media

American Psycho author Bret Easton Ellis is what's known in online circles as a world–class troll. For the uninitiated, a troll is someone who expresses a controversial and often contrarian opinion in order to get a rise out of people and draw attention to himself. If someone is widely... Continue reading at Fast Company

[ Fast Company | 2013-10-16 00:00:00 UTC ]
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Facebook Marketing Tactics for Book and Media Businesses

Facebook marketing specialists Qwaya offer tips on making the most of marketing and advertising for publishers on the ubiquitous social media platform. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-11 00:00:00 UTC ]
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Starry media launch for Books Are My Bag

Model Lily Cole, journalist Jon Snow and "Britain's Got Talent" judge Amanda Holden... Continue reading at The Bookseller

[ The Bookseller | 2013-09-09 00:00:00 UTC ]
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The View From The Tree : 6 Things Magazine Publishers Should Stop Doing Now

By D. Eadward Tree The future of publishing ain't what it used to be. A few years ago, "everyone" knew what was coming: except for a few old-timers and Luddites, consumers would soon switch entirely to digital... Continue reading at Publishing Executive

[ Publishing Executive | 2013-09-02 00:00:00 UTC ]
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Donaldson: media ignores children's books

Children's Laureate Julia Donaldson has criticised the media for a lack of review and feature... Continue reading at The Bookseller

[ The Bookseller | 2013-06-03 00:00:00 UTC ]
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HuffPo’s Andrew Losowsky Tweets about Social Media for Book Marketers

How can publishers optimize their social media outreach? HuffPo's Andrew Losowsky chats with Ed Nawotka on Twitter about how book marketers can maximize social media networks and influencers. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book marketers #ed nawotka


Book Marketing Q&A with Scholastic’s Social Media Director, Morgan Baden

Morgan Baden is responsible for directing social media strategy at Scholastic and engaging teen readers online. Hear her speak at Reaching Readers Book Marketing Conference on May 28 in NYC. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-01 00:00:00 UTC ]
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A celebration of all things books at USC

L.A. Times Festival of Books: Joyce Carol Oates, Carol Burnett, Lemony Snicket and Jamaica Kincaid are among the 500 authors appearing at this weekend's festival for readers of all ages.Since background-check legislation was voted down in the Senate on Thursday, Adam Winkler, author of... Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-04-19 00:00:00 UTC ]
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Book sales fall 6% at W H Smith

Book sales at W H Smith dropped 6% like-for-like in the six months to 28th February, according to... Continue reading at The Bookseller

[ The Bookseller | 2013-04-11 00:00:00 UTC ]
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3 Epiphanies About Social Media Marketing for Books

When it comes to book marketing, social media is a honeytrap, never quite delivering on its promises, but a few simple best practices can vastly improve your results. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-29 00:00:00 UTC ]
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Book sales down 6% at WHS

Book sales at WH Smith have dropped 6% like-for-like across the high street and travel divisions... Continue reading at The Bookseller

[ The Bookseller | 2013-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book sales #wh smith #high street


Should Book Editors Be Involved in Social Media Engagement?

The cry has gone out that publishers need to engage more with readers. Who is the right person for the job? Editors? Marketers? Or should it be the authors? Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-12-10 00:00:00 UTC ]
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Media Decoder Blog: Survey Shows Growing Strength of E-Books

The ebook format became the most popular one for adult fiction in 2011, surpassing hardcover books and paperbacks, according to an annual survey. Net revenue from ebook sales over all more than doubled from 2010. Continue reading at The New York Times

[ The New York Times | 2012-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook format #adult fiction #annual survey #net revenue #ebook sales


Media Decoder Blog: From Penguin, a Plan to Make Its E-Books Available in New York City Libraries

The publisher, in conjunction with city libraries and 3M, will make its books available in e-format, though they will not be available immediately after release. Continue reading at The New York Times

[ The New York Times | 2012-06-21 00:00:00 UTC ]
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Media Decoder Blog: Pearl Buck Novels to Be Published as E-Books

Thirteen novels, including "The Good Earth,'' which won the Pulitzer Prize in 1932, will be published in ebook format by Open Road Integrated Media. Continue reading at The New York Times

[ The New York Times | 2012-06-18 00:00:00 UTC ]
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Media Decoder Blog: After Long Resistance, Pynchon Allows Novels to Be Sold as E-Books

Thomas Pynchon, author of “Gravity’s Rainbow” and “The Crying of Lot 49,” characteristically declined to speak about his decision. Continue reading at The New York Times

[ The New York Times | 2012-06-13 00:00:00 UTC ]
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Media Decoder Blog: Barnes & Noble Argues Book Settlement 'Punishes Consumers'

The bookseller also said that Justice officials did not take the company's objections seriously before the settlement, that they were only "checking the box." Continue reading at The New York Times

[ The New York Times | 2012-06-07 00:00:00 UTC ]
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Media Decoder Blog: Attacking Amazon, Authors Group Urges Opposition to E-Book Settlement

The Authors Guild is encouraging its 8,500 members to submit comments against the proposed settlement between the Department of Justice and three large publishers. The settlement, the guild argues, will only benefit Amazon. Continue reading at The New York Times

[ The New York Times | 2012-06-05 00:00:00 UTC ]
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Media Decoder Blog: The Return of the Oprah's Book Club

After two years, Oprah Winfrey's highly influential book club is being revived, with "Wild," by Cheryl Strayed, as the first selection. Continue reading at The New York Times

[ The New York Times | 2012-06-02 00:00:00 UTC ]
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The Media Equation: Byliner Takes Bissinger’s E-Book Off Amazon

Byliner.com, a digital publishing company, withdrew the ebook “After Friday Night Lights” by Buzz Bissinger from Amazon because of a pricing dispute involving a promotional giveaway. Continue reading at The New York Times

[ The New York Times | 2012-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media equation #buzz bissinger