From emerging social networks and distribution channels, to evolving KPIs, to constant demands to become more data- and insight-driven, editing in the platform age is a complicated and ever-changing game. Luckily, the experts are here to help. For those of you who couldn't join us at the Folio: Show last month, we've pulled a few key insights into what some of the digital media pro's from our breakout sessions are thinking about when it comes to mobile and social media engagement, SEO, data and more. Test everything for mobile. What's actually resonating with consumers on their smartphones? For one thing, content with "snappy headlines" and "tight copy," according to Erin Weaver, director of audience development at Group Nine Media. "Real estate is limited on mobile and social media," she said. "Know your character limits and keep all experiences mobile-friendly." This means limiting big walls of text to 1-2 sentences per paragraph, keeping ad units non-invasive and ensuring that all video includes clearly legible captions for muted viewing. While Group Nine's editors all write on desktops and its video teams edit on desktops, everything the company publishes gets previewed on mobile devices before it goes live. Mind your search terms. If search traffic is a priority, topic and keyword data can be used to help inform every stage of content creation, said Lexi Herrick, associate director of SEO and data at SourceMedia. Editors can and should be looking to both internal... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-11-13 19:04:28 UTC ]
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Written By: Graeme Neill Publication Date: Tue, 26/07/2011 - 08:55 Digital is accounting for 75% of Taylor & Francis' parent company Informa's publishing sales, as it revealed half-year profits increased by 14.3% to £55.2m. For the first half of 2011, Informa's sales increased by 1.7% to... Continue reading at The Bookseller
[ The Bookseller | 2011-07-26 00:00:00 UTC ]
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In an attempt to be everywhere readers are, Barnes & Noble is updating its NOOK for iPad app to offer digital periodicals to consumers. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-26 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Fri, 22/07/2011 - 14:19 The university presses of Oxford and Cambridge are going head to head to compete in global digital platforms, which are being rolled out within one month of each other. read more Continue reading at The Bookseller
[ The Bookseller | 2011-07-22 00:00:00 UTC ]
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Forbes Media has struck a strategic partnership with Techonomy Media, a new media business founded last year by former Fortune magazine editors and writers David Kirkpatrick, Peter Petre and Brent Schlender. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-21 00:00:00 UTC ]
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Digital editions, the oft-dubbed Wild West of the publishing world, may be charted in the near future. Many publishers are investing large amounts of time and resources to navigating user behavior in tablet editions of magazines, and this data is being used in a variety of ways. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-21 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Wed, 20/07/2011 - 14:40 Transworld is to release a digital exclusive Jack Reacher story based on the famous "butt-kicker's" time as a thirteen year old living on a military base. It said it was the first time it had published a major author in digital... Continue reading at The Bookseller
[ The Bookseller | 2011-07-20 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Wed, 20/07/2011 - 14:45 HarperCollins sold more than 10,000 ebooks of George RR Martin's A Dance with Dragons last week, its biggest digital performance for a new release. read more Continue reading at The Bookseller
[ The Bookseller | 2011-07-20 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Tue, 19/07/2011 - 17:41 The Publishers Association is launching its second digital survey this year and could introduce a quarterly digital survey by 2012. The trade body said the survey came in response to the "significant growth" in digital sales,... Continue reading at The Bookseller
[ The Bookseller | 2011-07-19 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Fri, 15/07/2011 - 14:31 Vintage has made 12 titles by The Woman in Black author Susan Hill available to buy as ebooks for the first time across the UK and Commonwealth. read more Continue reading at The Bookseller
[ The Bookseller | 2011-07-15 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Wed, 13/07/2011 - 09:50 Cambridge University Press has launched a digital content platform for libraries which it says will become "one of the largest and most significant repositories of digital academic material in the world. From October 2010,... Continue reading at The Bookseller
[ The Bookseller | 2011-07-13 00:00:00 UTC ]
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Dan Costa is now senior VP of content for Ziff Davis and editor-in-chief for PC Mag, harnessing his 17 years in technology journalism. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-12 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 07/07/2011 - 08:50 Mills & Boon is adding to its team in the UK, recruiting for four new positions across its digital and marketing departments. The publisher, based in Richmond, has already appointed a new web executive and digital... Continue reading at The Bookseller
[ The Bookseller | 2011-07-07 00:00:00 UTC ]
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Cinchcast, whose technology has been used by BlogTalkRadio since 2006, released a cloud-based audio solution for digital publishers. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-07 00:00:00 UTC ]
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Written By: Michael Fitzpatrick Publication Date: Mon, 04/07/2011 - 14:48 South Korea, the worlds most wired nation, has announced it expects to replace all paper text books with electronic tablets at its state run schools by 2015. read more Continue reading at The Bookseller
[ The Bookseller | 2011-07-04 00:00:00 UTC ]
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The longtime editor said that the coming of ebooks played a role in his decision. Continue reading at The New York Times
[ The New York Times | 2011-06-30 00:00:00 UTC ]
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Mergers and acquisitions in the media, information, marketing services and tech sectors in the first half of 2011 may not be matching the breakneck pace of the first half of 2010 (which rebounded 61 percent over a dismal first half 2009) but were still up 3 percent in the number of deals (to... Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-30 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Wed, 29/06/2011 - 09:14 The digital wing of the company responsible for Wallace and Gromit is to redesign and relaunch Walker Books' website. The site is due to go live in early 2012 after a revamp by Aardman Digital. Among the features, Walker Books... Continue reading at The Bookseller
[ The Bookseller | 2011-06-29 00:00:00 UTC ]
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Though many magazines are now in the tablet game, Bonniers Sound + Vision is using this opportunity to strengthen content in a way not possible on the printed page. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-29 00:00:00 UTC ]
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SourceMedia is implementing a digital-centric strategy that includes adding 11 new digitally-based positions over the next two years. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-29 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Mon, 27/06/2011 - 08:48 Pan Macmillan has launched a new imprint to bring backlist titles to readers as digital editions or print on demand titles. Macmillan Compass will be managed by fiction publisher Jeremy Trevathan and digital director Sara... Continue reading at The Bookseller
[ The Bookseller | 2011-06-27 00:00:00 UTC ]
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