From emerging social networks and distribution channels, to evolving KPIs, to constant demands to become more data- and insight-driven, editing in the platform age is a complicated and ever-changing game. Luckily, the experts are here to help. For those of you who couldn't join us at the Folio: Show last month, we've pulled a few key insights into what some of the digital media pro's from our breakout sessions are thinking about when it comes to mobile and social media engagement, SEO, data and more. Test everything for mobile. What's actually resonating with consumers on their smartphones? For one thing, content with "snappy headlines" and "tight copy," according to Erin Weaver, director of audience development at Group Nine Media. "Real estate is limited on mobile and social media," she said. "Know your character limits and keep all experiences mobile-friendly." This means limiting big walls of text to 1-2 sentences per paragraph, keeping ad units non-invasive and ensuring that all video includes clearly legible captions for muted viewing. While Group Nine's editors all write on desktops and its video teams edit on desktops, everything the company publishes gets previewed on mobile devices before it goes live. Mind your search terms. If search traffic is a priority, topic and keyword data can be used to help inform every stage of content creation, said Lexi Herrick, associate director of SEO and data at SourceMedia. Editors can and should be looking to both internal... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-11-13 19:04:28 UTC ]
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Prevention magazine's new digital advertising network of niche health sites, dubbed the Healthy Living Group, is now in full swing since its May launch, with about 12 million monthly unique visiting the 35 sites in the network. The digital network is also now ranked 11th in the health category,... Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-16 00:00:00 UTC ]
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CondeNet UK, the digital business of magazine publisher Condé Nast UK, edged closer to profitability in 2010, reducing its losses to £180,528, according to its latest financial results. Continue reading at Media Week
[ Media Week | 2011-06-14 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 13/06/2011 - 08:45 Quercus has acquired a history of Latin American football, written by Constable publishing director Andreas Campomar. read more Continue reading at The Bookseller
[ The Bookseller | 2011-06-13 00:00:00 UTC ]
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Larry Hackett, managing editor of People magazine, has been re-elected president of the American Society of Magazine Editors today at its annual meeting. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-08 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Wed, 08/06/2011 - 09:07 Stuart MacBride is to write two digital exclusive projects after signing a deal with HarperCollins. Sarah Hodgson, deputy publishing director, bought rights from Philip Patterson at Marjacq Scripts. The first book, Sawbones,... Continue reading at The Bookseller
[ The Bookseller | 2011-06-08 00:00:00 UTC ]
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Written By: Tom Tivnan Publication Date: Wed, 08/06/2011 - 15:17 Digital rights management is a "felony", delegates at the second day of a UNESCO conference on digital books heard, as proponents for the liberalisation of copyright laws clashed with those favouring more traditional intellectual... Continue reading at The Bookseller
[ The Bookseller | 2011-06-08 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Wed, 01/06/2011 - 09:52 E-book sales accounted for over 8% of Pan Macmillan's trade sales in the first quarter of 2011, with the publisher predicting a rise to up to 10% by the end of the year. Over the same period, the publisher's sales of... Continue reading at The Bookseller
[ The Bookseller | 2011-06-01 00:00:00 UTC ]
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GigaOM, a media company targeting the tech space, has secured a $6 million round of funding led by Reed Elsevier's investment group Reed Elsevier Ventures. Existing venture partners Alloy Ventures and True Ventures also participated in the round. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-31 00:00:00 UTC ]
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A ad tech startup that promises to help Web publishers make sense of all the data their ad sales generate. Continue reading at AllThingsD
[ AllThingsD | 2011-05-31 00:00:00 UTC ]
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Zinio, the digital newsstand that has previously been available for Apple iOS users, is now entering the Android market. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-31 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 26/05/2011 - 08:38 The Random House Group has today released its first direct to digital fiction title, a short work by Karin Slaughter which will also feature the opening chapter of the thriller writer's next new book. The Unremarkable... Continue reading at The Bookseller
[ The Bookseller | 2011-05-26 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Thu, 26/05/2011 - 08:57 Bloomsbury will bring 500 out of print titles by the likes of Alan Clark, Edith Sitwell and Bernice Rubens back into the market as digital editions this autumn with the launch of a new imprint. read more Continue reading at The Bookseller
[ The Bookseller | 2011-05-26 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Wed, 25/05/2011 - 14:12 Vintage Publishing's Harvill Secker is launching a digital marketing campaign for one of its autumn debuts, The Night Circus by Erin Morgenstern, teaming up with Failbetter Games. read more Continue reading at The Bookseller
[ The Bookseller | 2011-05-25 00:00:00 UTC ]
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Future plc, the U.K.-based enthusiast publisher with a U.S operation in San Francisco, released half-year results for its fiscal 2011 and digital has become the star performer. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-24 00:00:00 UTC ]
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Barnes & Noble Inc. is expected to debut a new e-reader on Tuesday, marking the latest chapter in the bookseller's battle with Apple Inc. and Amazon.com Inc. to dominate the fast-growing digital book sales business. Continue reading at AllThingsD
[ AllThingsD | 2011-05-20 00:00:00 UTC ]
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Barnes & Noble Inc. is expected to debut a new e-reader on Tuesday, marking the latest chapter in the bookseller's battle with Apple Inc. and Amazon.com Inc. to dominate the fast-growing digital book sales business. Continue reading at AllThingsD
[ AllThingsD | 2011-05-20 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 19/05/2011 - 12:58 A P Watt chairman Caradoc King has become the latest agent to attack the 25% royalty rate on ebooks, with agency pricing and piracy also among topics under discussion at today's Westminster Media Forum. read more Continue reading at The Bookseller
[ The Bookseller | 2011-05-19 00:00:00 UTC ]
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Written By: Katie Allen Publication Date: Thu, 19/05/2011 - 09:11 Novelist Sebastian Faulks, the team behind Peep Show and musician Edwyn Collins are to take part in the first-ever book festival at Queens Park in north-west London. The Queens Park Book Festival will take place on 11th... Continue reading at The Bookseller
[ The Bookseller | 2011-05-19 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Wed, 18/05/2011 - 15:57 Traditional US print book output in 2010 increased 5% in 2010, despite the huge growth in ebooks, though there was a continuing fall in the number of fiction titles published. read more Continue reading at The Bookseller
[ The Bookseller | 2011-05-18 00:00:00 UTC ]
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The Readers Digest Association (RDA) shared its first quarter results this morning, and fallen revenues show that the company is still nursing its wounds since Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-16 00:00:00 UTC ]
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