6 Key Takeaways From The 2018 IAB NewFronts

As the 2018 Digital Content NewFronts winds down-at least the East Coast version-the Interactive Advertising Bureau gathered publishers, brands, and media buyers at its Ad Lab this morning, and, over cold frittatas and think-cut bacon, hashed over some of the things we learned this week. "It's increasingly clear that digital advertising is moving more and... Continue reading at 'AdWeek'

[ AdWeek | 2018-05-05 00:00:00 UTC ]
News tagged with: #media buyers #digital advertising

Other Publishing stories related to: '6 Key Takeaways From The 2018 IAB NewFronts'

6 Companies That Are Trying to Solve the Native Ad Scaling Issue

As the banner ad loses its luster, online publishers from BuzzFeed to Quartz are turning to units that capture the look and feel of the host site's content. The purists say that truly native advertising can't be scaled without losing its bespoke (read: expensive) feel. No wonder, then, that a... Continue reading at AdWeek

[ AdWeek | 2013-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #human touch #including aol #global marketing

IAB Sorts Out Native Ahead of FTC Workshop

Timed to coincide with the Federal Trade Commission's workshop this week on native advertising, the Interactive Advertising Bureau plans to release a prospectus on the industry's hottest ad format. The report is the digital community's first pass at defining best practices for a $3 billion... Continue reading at AdWeek

[ AdWeek | 2013-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer experience #american society #magazine editors

Walkley: three key skills for the publishing future

George Walkley, head of digital at Hachette UK, has defined the three essential, bedrock skills... Continue reading at The Bookseller

[ The Bookseller | 2013-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing future #hachette uk

What’s the Key to Solving the Book Discoverability Problem?

Instead of mining data or listening to a chorus of friends, Describli founder Laura Fredericks says we should look at how people found books in bookstores. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-11-18 00:00:00 UTC ]
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Sharjah “Rights Souk” Fosters Key Partnerships on Geographic Fringe

The latest Sharjah International Book Fair underscored its role in bringing together partners from countries and regions often on the fringes of other fairs. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-11-11 00:00:00 UTC ]
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The Key To Productive Coffee Meetings

A coffee meeting is like a work date: It's you, them, and the potential for some sort of connection, or, as the MBA kids say, business development. However, unlike a date, you're allowed to take notes––and that can make all the difference. Why? Because as Behance founder Sean Blanda writes, the... Continue reading at Fast Company

[ Fast Company | 2013-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #productive people #hat tip

More Dawn O'Porter for Hot Key

Hot Key Books has signed a six-figure deal for three books from TV presenter and writer Dawn O... Continue reading at The Bookseller

[ The Bookseller | 2013-10-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hot key #six-figure deal #tv presenter

Apple's OS X Mavericks Surges Toward 6% Adoption: Report

Just 24 hours after Apple released Mavericks, its latest edition of Mac OS X, the company's operating system is skyrocketing in downloads, according to a new report by Chitika Insights. More On Apple Design Crazy, Fast Company's eBook Collecting The Oral History Of Apple Design All Of The Ways... Continue reading at Fast Company

[ Fast Company | 2013-10-24 00:00:00 UTC ]
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Twitter spot for Hot Key

Hot Key Books is to publish a debut by 18-year-old Isobel Harrop, after publisher Emily Thomas... Continue reading at The Bookseller

[ The Bookseller | 2013-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hot key

Hot Key signs stormy YA trilogy

Hot Key Books has signed up a trilogy of YA books from archaeologist Ruth Hatfield. Editorial... Continue reading at The Bookseller

[ The Bookseller | 2013-10-10 00:00:00 UTC ]
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Alcatel unveils 6-inch One Touch Hero smartphone with E Ink and LED cover options

Alcatel's pen-toting One Touch Scribe HD now has a larger counterpart: meet the One Touch Hero. The new Android 4.2 smartphone upgrades to a 6-inch 1080p LCD, and gets a raft of optional cover accessories that augment the giant display. An E Ink cover lets owners read books without using the... Continue reading at Engadget

[ Engadget | 2013-09-04 00:00:00 UTC ]
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The View From The Tree : 6 Things Magazine Publishers Should Stop Doing Now

By D. Eadward Tree The future of publishing ain't what it used to be. A few years ago, "everyone" knew what was coming: except for a few old-timers and Luddites, consumers would soon switch entirely to digital... Continue reading at Publishing Executive

[ Publishing Executive | 2013-09-02 00:00:00 UTC ]
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DOJ offers to cut injunction time in Apple ebook case, stays firm on key points

The US Justice Department was insistent that its proposed injunction against Apple for alleged ebook price fixing was the proper remedy earlier this month, but it's now willing to budge on that somewhat. As Reuters reports, the DOJ has offered to cut the length of the injunction from ten to five... Continue reading at Engadget

[ Engadget | 2013-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #key points #justice department #publishers starting #external monitor #harsh criticism #antitrust laws #latest proposal

Hot Key to publish Alloy titles

Hot Key Books has signed a deal to become one of the UK publishers for Alloy Entertainment,... Continue reading at The Bookseller

[ The Bookseller | 2013-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hot key #uk publishers #alloy entertainment

Tech Takeaway: Apple ebooks ruling, T-Mobile introduces 'Jump'

It was a full day of tech news Wednesday, with a federal judge ruling that Apple conspired to raise the price of ebooks and T-Mobile introducing a new plan that makes it possible for customers to change their smartphones more often. Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #full day #apple conspired

Leaders in Mobile News Publishing Share 8 Keys to Success

If the last decade in news was defined by the migration of audience to the web, the next will be defined by the shift to smartphones and tablets. About 56 percent of Americans now own smartphones, according to the Pew Internet and American Life P ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-07-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pew internet #american life