One of my greatest lessons at Flipboard has been that no two publishers are the same. While our business discussions typically revolve around two key areas—growth and monetization—there are so many paths to achieving both. In my role as Flipboard’s head of paid content partnerships, I have spoken with over 100 publishers around the world about their challenges and the need to diversify their distribution strategies. It’s given me a deeper appreciation for the uniqueness of each publisher while also allowing me to spot similarities and trends. Here are five major areas in which we see publishers sharpening their focus in 2020: 1. Fighting a reliance on the duopoly Long gone are the days of typing your favorite website into a browser to catch up on the latest news or gossip. Today is all about SEO, algorithmic distribution and virality. Publishers are so reliant on just a couple of key external traffic drivers that a simple algorithmic or ad rate change can cause momentous swings to their organic and paid traffic, putting their sustainability in a precarious state. Thus, many publishers are keen to diversify their referral traffic mix and build a portfolio of partnerships with multiple social, SEO, referral and paid distribution platforms. 2. Owning their audiences As fickle as those algorithms are, it's scary to think about how a majority of any publisher’s traffic is dependent on referral sources that could drastically decline or disappear entirely from one day to the... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-03-02 19:29:48 UTC ]
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Written By: Benedicte Page Publication Date: Thu, 22/09/2011 - 15:46 Agents who wish to publish their clients work must offer them a detailed explanation of what they will personally gain from the arrangement and obtain their full and written agreement, the president of the Association of... Continue reading at The Bookseller
[ The Bookseller | 2011-09-22 00:00:00 UTC ]
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Written By: Katie Allen Publication Date: Wed, 21/09/2011 - 12:09 Canongate is to publish the "unauthorised" memoirs of Wikileaks founder Julian Assange tomorrow (22nd September), despite his attempts to cancel the contract he signed with the publisher for his autobiography. Julian Assange:... Continue reading at The Bookseller
[ The Bookseller | 2011-09-21 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Wed, 21/09/2011 - 09:06 One in five publishers is now generating more than 10% of their revenues from ebooks, with Amazon slowly decreasing in importance even as the giant e-tailer's revenues from ebooks continue to grow. The numbers are revealed in... Continue reading at The Bookseller
[ The Bookseller | 2011-09-21 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Tue, 20/09/2011 - 14:40 Neil Young has become the latest rock legend to sell his autobiography, with Viking buying UK rights to the former Buffalo Springfield guitarist's life story. Publishing director Tony Lacey acquired the title, currently... Continue reading at The Bookseller
[ The Bookseller | 2011-09-20 00:00:00 UTC ]
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Swiftly and at little cost, newspapers, magazines and sites like The Huffington Post are publishing their own version of ebooks. Continue reading at The New York Times
[ The New York Times | 2011-09-19 00:00:00 UTC ]
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Lizzie Kershaw, executive group publishing director of Hearst's Women's Interest Group, is leaving the UK publisher in the midst of a restructure after 29 years service. Continue reading at Media Week
[ Media Week | 2011-09-19 00:00:00 UTC ]
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Jacquie Duckworth, former associate publisher of Conde Nast's Easy Living, has joined River Publishing as commercial director. Continue reading at Media Week
[ Media Week | 2011-09-19 00:00:00 UTC ]
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This story appears first on FOLIO: sister publication, minonline. Today (Sept. 16), Condé Nast CEO Chuck Townsend and president Bob Sauerberg announced the shuffling of these executives: Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-17 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 16/09/2011 - 16:15 Travel guide and maps specialist AA Publishing is moving into narrative travel writing for the first time, with publisher Helen Brocklehurst acquiring several titles in the area. The publisher also plans to publish in new... Continue reading at The Bookseller
[ The Bookseller | 2011-09-16 00:00:00 UTC ]
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Today on the official Google blog, VP of display advertising Neal Mohan announced the launch of two new tools aimed at helping publishers manage ads and maximize revenue. Before now, its been difficult for publishers to manage all their video and mobile ad space from a single ad serverthe... Continue reading at AdWeek
[ AdWeek | 2011-09-16 00:00:00 UTC ]
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#news publisher
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The long awaited launch of BookRiff, the system that promises to let people mix and match content from various sources to create their own book, is now slated for the end of September. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-09-16 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Fri, 16/09/2011 - 08:30 Publishers have heeded warnings that academic booksellers had "months to survive" by offering greater support during this year's academic season, the m.d. of Blackwell has reported. David Prescott said publishers have been... Continue reading at The Bookseller
[ The Bookseller | 2011-09-16 00:00:00 UTC ]
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This year Canadian publishers face a triple challengetough economic conditions, the first big surge of ebook sales, and a dramatic shift in strategy at Indigo Books & Music, Canadas largest book retailer. But, as is often said, no one goes into publishing unless he or she is an optimist,... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-09-16 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Fri, 16/09/2011 - 08:30 Publishers have heeded warnings that academic booksellers had "months to survive" by offering greater support during this year's academic season, the m.d. of Blackwell's has reported. David Prescott said publishers have been... Continue reading at The Bookseller
[ The Bookseller | 2011-09-16 00:00:00 UTC ]
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It is, in many ways, a world away from Canadas book publishing center in Toronto. But even three time zones, several mountain ranges, and vast forests away, the West Coast is home to Canadas second-largest concentration of English-language publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-09-16 00:00:00 UTC ]
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Februarys news that the distributor H.B. Fenn and Company had filed for bankruptcy sent shock waves throughout the industry, and while the fallout has dissipated some, the industry is still examining what lessons can be drawn from Fenns demise. Although Fenn had few Canadian clients, its... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-09-16 00:00:00 UTC ]
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Written By: Barbara Casassus Publication Date: Thu, 15/09/2011 - 09:00 French publishers Albin Michel, Flammarion and Gallimard have confirmed they have dropped charges against Google for digitising copyrighted books from their catalogues without prior permission. read more Continue reading at The Bookseller
[ The Bookseller | 2011-09-15 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Thu, 15/09/2011 - 08:55 Arts Council England (ACE) has released a document outlining its approach to library strategy. Culture, Knowledge and Understanding: Great Museums and Libraries for Everyone is said by ACE to be designed to provide certainty... Continue reading at The Bookseller
[ The Bookseller | 2011-09-15 00:00:00 UTC ]
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#long term
Written By: Katie Allen Publication Date: Mon, 12/09/2011 - 15:50 Photograph specialist and publisher The Francis Frith Collection is to publish a tie-in title to forthcoming BBC series Britains First Photo Album. The BBC2 10-part daytime series will be fronted by John Sergeant and... Continue reading at The Bookseller
[ The Bookseller | 2011-09-12 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Mon, 12/09/2011 - 15:41 Gollancz is hoping to reignite interest in the adventure game books of the 1980s after buying two books by a self-published author. Editor Marcus Gipps bought world rights to two books in the DestinyQuest series by Michael J... Continue reading at The Bookseller
[ The Bookseller | 2011-09-12 00:00:00 UTC ]
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#self-published author