One of my greatest lessons at Flipboard has been that no two publishers are the same. While our business discussions typically revolve around two key areas—growth and monetization—there are so many paths to achieving both. In my role as Flipboard’s head of paid content partnerships, I have spoken with over 100 publishers around the world about their challenges and the need to diversify their distribution strategies. It’s given me a deeper appreciation for the uniqueness of each publisher while also allowing me to spot similarities and trends. Here are five major areas in which we see publishers sharpening their focus in 2020: 1. Fighting a reliance on the duopoly Long gone are the days of typing your favorite website into a browser to catch up on the latest news or gossip. Today is all about SEO, algorithmic distribution and virality. Publishers are so reliant on just a couple of key external traffic drivers that a simple algorithmic or ad rate change can cause momentous swings to their organic and paid traffic, putting their sustainability in a precarious state. Thus, many publishers are keen to diversify their referral traffic mix and build a portfolio of partnerships with multiple social, SEO, referral and paid distribution platforms. 2. Owning their audiences As fickle as those algorithms are, it's scary to think about how a majority of any publisher’s traffic is dependent on referral sources that could drastically decline or disappear entirely from one day to the... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-03-02 19:29:48 UTC ]
News tagged with:
#purchase intent
#editorial guidelines
#creative ways
#organic growth
#continued growth
#major areas
Ricardo Fayet, co-founder of Reedsy, an online publishing services marketplace, discusses the startup's business model and philosophy. The post Reedsy: A Publishing Services Startup for the Digital Age appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-11-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post reedsy
#digital age
#business model
The publisher plaintiffs in the closely-watched GSU copyright case have asked for a full hearing of the Eleventh Circuit Court of Appeals, despite already winning a unanimous reversal from a three-judge panel. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publisher plaintiffs
#three-judge panel
Deborah Emin of Sullivan Street Press argues that the rapid change from print to digital publishing is hurting readers, writers, and the next generation. The post Deborah Emin: Publishing’s Complicated Relationship with Technology appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-11-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital publishing
#deborah emin
#complicated relationship
#rapid change
Marcus Boggs, former editorial director and publisher at Rowman & Littlefield, passed away on November 1 at his home in The Sea Ranch, Calif. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#rowman littlefield
Facebook is making it easier for users to unfollow brand and publisher pages, which will have a polarizing effect on distribution. The post What Facebook’s new unfollow feature means for brands, publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-11-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers appeared
The key to achieving real diversity within publishing is to reach out to people from a variety of backgrounds who may not have previously considered the trade as a career path, publishers have told The Bookseller. Continue reading at The Bookseller
[ The Bookseller | 2014-11-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#previously considered
#career path
London’s Slightly Foxed has been named Vintage Independent Bookshop of the Year for 2014, winning £1,000. The shop, in Gloucester Road SW7, impressed judges with its “brilliantly conceived events”, including a vintage wine and Vintage literature evening, and a phantom book group, where people... Continue reading at The Bookseller
[ The Bookseller | 2014-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fourth year
#slightly foxed
#impressed judges
#audio recording
#independent bookshop
At some point, we've all said no to an offer of help before realizing that some help would actually be rather useful. It's a situation that German news publisher Axel Springer has found itself in after spending months lobbying Google to stop indexing... Continue reading at Engadget
[ Engadget | 2014-11-07 00:00:00 UTC ]
More news stories like this |
Independent publisher Nosy Crow has published a picture book based on the John Lewis Christmas advertisement for the third time. Monty’s Christmas is a rhyming hardback picture book that tells the story of the advert, in which a young boy finds his a soulmate for his penguin. The advert... Continue reading at The Bookseller
[ The Bookseller | 2014-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#john lewis
In 2014, publishers dealt with shrinking bookstores shelves, opaque sourcing, Amazon v. Hachette and the continuing rise of self-publishing. The post Hot Button Issues for English-Language Publishers in 2014 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-11-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#english-language publishers
#continuing rise
Publishing Technology has appointed David Montgomery to the newly created position of chief technology officer as it “bolsters its senior management team”. The company, which provides software and services to publishers, is also planning to recruit a new global projects director, and has... Continue reading at The Bookseller
[ The Bookseller | 2014-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing technology
Brazil’s Bookcase Literary Agency has made a name for itself after just one year in business by connecting talented, independent authors with international publishers. The post Bookcase Literary Agency Makes a Global Splash with Self-Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-11-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#self-publishing appeared
#independent authors
#international publishers
Brazilian publishers, agents and associations reflect on how Brazil's Guest of Honor Program at the Frankfurt Book Fair impacts their business today. The post Brazil: A Year After the Guest of Honor in Frankfurt appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-11-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#honor program
#post brazil
#frankfurt appeared
#brazilian publishers
#business today
Start Publishing, which has bought a number of ebook publishing companies over the last 18 months, has made its biggest purchase to date, acquiring the assets of Cleis Press, Viva Editions, and Tempted Romance. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#start publishing
#biggest purchase
#cleis press
#viva editions
Oscar-winning actor Tom Hanks is to publish a book of short stories inspired by his personal collection of vintage typewriters. Continue reading at BBC News
[ BBC News | 2014-11-04 00:00:00 UTC ]
More news stories like this |
Igloo Books will achieve turnover of £50m in less than five years after its acquisition by Bonnier Publishing, according to Bonnier c.e.o. Richard Johnson. Bonnier announced its acquisition of Igloo, which currently has annual turnover of £35m, on Friday (31st October). Continue reading at The Bookseller
[ The Bookseller | 2014-11-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#igloo books
#richard johnson
#bonnier publishing
#bonnier announced
Tribune Publishing, which owns 10 daily newspapers including the Los Angeles Times and the Chicago Tribune, has hired Michael Rooney as executive VP-chief revenue officer, the company plans to announce Monday. Mr. Rooney, who was chief revenue officer at The Wall Street Journal until last year,... Continue reading at Advertising Age
[ Advertising Age | 2014-11-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#chicago sun-times
#large audience
Puffin has acquired the new children’s book from US actor and comedian B J Novak. The Book With No Pictures begins by suggesting that non-illustrated books seem serious and boring, but goes on to use words read aloud in an original and humorous way, in a shared reading experience illustrated in... Continue reading at The Bookseller
[ The Bookseller | 2014-11-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publish novak
#million hits
Bonnier Publishing has acquired Igloo Books, saying the acquisition makes the publisher a "dominant force" in children's mass market publishing. Continue reading at The Bookseller
[ The Bookseller | 2014-11-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bonnier publishing
#dominant force
For companies like Google, facing problems with the law across Europe has become a common thing. The most recent example of this is now taking place in Spain, where the country's parliament just gave the go-ahead to what's being known as the "Google... Continue reading at Engadget
[ Engadget | 2014-10-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#taking place