One of my greatest lessons at Flipboard has been that no two publishers are the same. While our business discussions typically revolve around two key areas—growth and monetization—there are so many paths to achieving both. In my role as Flipboard’s head of paid content partnerships, I have spoken with over 100 publishers around the world about their challenges and the need to diversify their distribution strategies. It’s given me a deeper appreciation for the uniqueness of each publisher while also allowing me to spot similarities and trends. Here are five major areas in which we see publishers sharpening their focus in 2020: 1. Fighting a reliance on the duopoly Long gone are the days of typing your favorite website into a browser to catch up on the latest news or gossip. Today is all about SEO, algorithmic distribution and virality. Publishers are so reliant on just a couple of key external traffic drivers that a simple algorithmic or ad rate change can cause momentous swings to their organic and paid traffic, putting their sustainability in a precarious state. Thus, many publishers are keen to diversify their referral traffic mix and build a portfolio of partnerships with multiple social, SEO, referral and paid distribution platforms. 2. Owning their audiences As fickle as those algorithms are, it's scary to think about how a majority of any publisher’s traffic is dependent on referral sources that could drastically decline or disappear entirely from one day to the... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-03-02 19:29:48 UTC ]
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Facebook wants to compete with YouTube in the premium video space, so it's asking for a little help from its media company friends -- and even a few YouTube stars. The post Facebook courts publishers in looming YouTube battle appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-11-14 00:00:00 UTC ]
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The author of The Gruffalo earned more than JK Rowling and Dan Brown in UK, making her the fourth biggest-selling writer in British historyA dancing chorus of giants and snails, witches and Gruffalos have propelled Julia Donaldson into uncharted territory, as the former childrens laureate... Continue reading at The Guardian
[ The Guardian | 2014-11-14 00:00:00 UTC ]
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Julia Donaldson has bested fellow bestsellers J K Rowling, Jamie Oliver and Dan Brown to become the only author to record annual sales of over £10m in five consecutive years. The Gruffalo creator sold almost £239,000 last week through Nielsen BookScan's Total Consumer Market, to bring her tally... Continue reading at The Bookseller
[ The Bookseller | 2014-11-14 00:00:00 UTC ]
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Six months after Amazon's purchase of Comixology, new patterns are emerging in the digital comics marketplace. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-14 00:00:00 UTC ]
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After months of bitter fighting, Hachette and Amazon announced on Thursday morning that they have settled their differences and reached a new multi-year agreement for ebook and print book sales. The post Amazon Resolves Dispute With Top-Five Publisher Hachette Over Book Sales appeared first on... Continue reading at Wired
[ Wired | 2014-11-14 00:00:00 UTC ]
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Amazon, which earlier pulled several of Hachettes books from its inventory, will resume selling all of the publishers catalogueThe long-running battle between Amazon and publisher Hachette has come to a close, after the companies reached agreement over online and ebook sales after months of... Continue reading at The Guardian
[ The Guardian | 2014-11-13 00:00:00 UTC ]
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Wired magazine has tapped a male-female duo famous on Instagram for their alluring photography to anchor an ad campaign for apparel and accessories brand Victorinox. The ads are appearing on Instagram, in Wired and on Wired's website."We use to create content that would live in our magazine,"... Continue reading at Advertising Age
[ Advertising Age | 2014-11-13 00:00:00 UTC ]
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The UK retail chain Sainsbury's has opened voting for its "ebooks of the year" prize, with several international names shortlisted. The post Sainsbury’s Finalists for Ebooks of the Year appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-11-13 00:00:00 UTC ]
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A book about the history of Scottish towns has won £10,000 after being named Saltire Book of the Year. The Scottish Town in the Age of Enlightenment 1740-1820 (Edinburgh University Press), written by historians Bob Harris and Charles McKean of Dundee University, was awarded the top prize at the... Continue reading at The Bookseller
[ The Bookseller | 2014-11-13 00:00:00 UTC ]
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Nominations for small publishers awards are closing; more awards and honors; new app brings the liturgy to Catholics on their phones; 100,000 have joined Max Lucado's Prayer Challenge. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-12 00:00:00 UTC ]
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The plane crash death of Myles Munroe, prominent minister and prolific author, has saddened his publishers and readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-12 00:00:00 UTC ]
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Ray Tindle, the newspaper publisher who likes to reward his staff, is to pay a "chairman's bonus" to his company's 700 staff ahead of Christmas. At the top level, full-time employees will get £400 each. The minimum pay ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-11-12 00:00:00 UTC ]
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Thomas Piketty's Capital in the Twenty-First Century has triumphed at the Financial Times and McKinsey Business Book of the Year Awards. Piketty's book, a nearly 700-page exploration of economic processes that concentrate wealth and build inequalities, was chosen as the winner of the £30,000... Continue reading at The Bookseller
[ The Bookseller | 2014-11-12 00:00:00 UTC ]
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Self-publishing has made it clear that “readers want very different things to what publishers in London and Manhattan think readers want”, Orna Ross of the Alliance of Independent Authors has said. Speaking at an event debating the best route to publishing for authors, Ross said... Continue reading at The Bookseller
[ The Bookseller | 2014-11-12 00:00:00 UTC ]
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The prize, which comes with a £30,000 purse, was presented to Thomas Piketty’s editor, Harvard's Ian Malcolm, at a ceremony in London on November 11. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-11 00:00:00 UTC ]
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If you’re one of the few who actually reads instruction manuals, then you may want to grab a new ebook from Google.The Android Quick Start Guide is a free download on Google Play Books that outlines basic Android Lollipop features, such as connecting your Google account, setting up a security... Continue reading at PC World
[ PC World | 2014-11-11 00:00:00 UTC ]
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Our monthly selection of reviews from BlueInk Review, a service which reviews self-published books. The post Recent Top Reviews of Self-published Books from BlueInk Review appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-11-11 00:00:00 UTC ]
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The publisher plaintiffs in the closely-watched GSU copyright case have asked for a full hearing of the Eleventh Circuit Court of Appeals, despite already winning a unanimous reversal from a three-judge panel. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-10 00:00:00 UTC ]
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Deborah Emin of Sullivan Street Press argues that the rapid change from print to digital publishing is hurting readers, writers, and the next generation. The post Deborah Emin: Publishing’s Complicated Relationship with Technology appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-11-10 00:00:00 UTC ]
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Publisher Andersen Press enters the race to publish Nobel prizewinners work in English, comparing new childrens story to Hans Christian AndersenA childrens book by Patrick Modiano a mystery set in the 10th arrondissement of Paris has just been snapped up by a British publisher amid a flurry of... Continue reading at The Guardian
[ The Guardian | 2014-11-10 00:00:00 UTC ]
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