Native advertising became a full-blown phenomenon in online publishing in 2014. Here's what we learned about it this year. The post 5 things we learned about native ads in 2014 appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2014-12-31 00:00:00 UTC ]
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Neil Patrick Harris, multi-hyphenate entertainer, will release a memoir in 2014 about his career so far. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-09-26 00:00:00 UTC ]
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After crossing the 20 million user threshold last week, On Friday, the social magazine Flipboard is looking to capture the imagination of brands by elevating tablet advertising. To that end, Flipboard has unveiled a new digital magazine-like ad treatment for Levi's, which blends elements of... Continue reading at AdWeek
[ AdWeek | 2012-09-07 00:00:00 UTC ]
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The battle to keep online advertising yields and returns high in a market of infinite volume and little scarcity rages on. But some publishers are deciding that it's not their fellow broadcasters, magazines and newspaper who are the problem but t ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-09-04 00:00:00 UTC ]
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Cengage Learning is among the companies that have put in initial bids for McGraw-Hill... Continue reading at The Bookseller
[ The Bookseller | 2012-08-03 00:00:00 UTC ]
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The world's most famous playwright was a media theorist, says the co-creator of a new "Tempest" app for iPad, Notre Dame professor Elliott Visconsi. Here he explains how you re-create the bard for the iOS age.Today the lofty Times Literary Supplement--“the leading international forum for... Continue reading at Fast Company
[ Fast Company | 2012-07-20 00:00:00 UTC ]
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All publicly funded scientific research will be made freely available by 2014 according to a... Continue reading at The Bookseller
[ The Bookseller | 2012-07-16 00:00:00 UTC ]
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Award-winning writer Neil Gaiman has signed a new 5-book deal with HarperCollins, it was announced Wednesday. Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-07-12 00:00:00 UTC ]
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Directors of learned societies say clarity over the timing of transition to open access... Continue reading at The Bookseller
[ The Bookseller | 2012-07-09 00:00:00 UTC ]
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Another big magazine company is looking to ad tech to make its online ad inventory more valuable. Six months after Conde Nast launched a private ad marketplace to increase the sell-through of its online ad space without opening it up to public ad e ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-06-27 00:00:00 UTC ]
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Both the number of people who use tablets and usage per tablet user are exploding. But tablet users' appetite for paid apps isn't following the trend. A new study commissioned by the Online Publishers Association found that 54% of tabl ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-06-19 00:00:00 UTC ]
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As advertising dollars continue to tighten, publishers are looking for ways to prove their inventory’s worth to clients. Forbes relies on digital ad and inventory management provider Maxifier to optimize the metrics important to its advertising partners. Continue reading at Folio Magazine
[ Folio Magazine | 2012-06-07 00:00:00 UTC ]
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When Apple introduced the iPad tablet in 2010, many newspaper publishers were eager to step up and create apps for the device. These early adopters recognized the tablet as an important medium to attract audiences and gain revenue, and they introduce ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-05-30 00:00:00 UTC ]
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In its interim statement for its fiscal half-year ending March 2012, enthusiast publisher Future plc is reporting a quickly growing digital operation. Continue reading at Folio Magazine
[ Folio Magazine | 2012-05-24 00:00:00 UTC ]
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If you have an iPad or tablet device, chances are you've seen the Web through the glossy world of Flipboard. If you've ever taken the "social magazine" for a spin, you might know that while the user experience is silky smooth, the company has had to address concerns about the service's threat to... Continue reading at AdWeek
[ AdWeek | 2012-05-17 00:00:00 UTC ]
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There’s something of a revolt in the digital media world against the tyranny of the banner ad. Platforms like Facebook, Tumblr and Twitter aren’t running standard display ads. New-style publishers like Buzzfeed don’t lik ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-05-14 00:00:00 UTC ]
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HarperCollins UK saw revenues up over 5% year-on-year for the first quarter of 2012, c.e.o.... Continue reading at The Bookseller
[ The Bookseller | 2012-05-10 00:00:00 UTC ]
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American writer and illustrator Maurice Sendak, author of the classic children's book Where the Wild Things Are, has died at the age of 83. Continue reading at Stuff
[ Stuff | 2012-05-09 00:00:00 UTC ]
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Maurice Sendak wrote and illustrated the acclaimed 'Where The Wild Things Are,' along with other children's books. He passed away early Tuesday in Connecticut. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-05-08 00:00:00 UTC ]
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The enduringly popular children's book illustrator and writer radically changed the genre with tales of outsized monsters and frolicsome humor that tapped into the fears of childhood. He also collaborated on numerous operas, films and TV programs.Maurice Sendak, the children's book illustrator... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-05-08 00:00:00 UTC ]
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The Interactive Advertising Bureau is addressing a problem that's plagued tech-centric industries since the first Mac-vs.-Dos argument: standardization. The problem has become acute for Web video, an industry enjoying meteoric growth, and the growing pains that come with that growth. So the IAB... Continue reading at AdWeek
[ AdWeek | 2012-04-11 00:00:00 UTC ]
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