4 Big Developments That Show Why Snapchat Was 2015's Buzziest Platform

When Snapchat's CEO Evan Spiegel took the main stage at this year's Cannes Lions International Festival of Creativity, the crème de la crème of advertising conferences, his company's prominent place in the marketing world seemed solidified. But that was only one of the big moments in 2015 that suggested his mobile app—with millions of teens and college kids who use it constantly—would become a mainstay for brands. From convincing publishers to set up Snapchat-specific newsrooms to charging brands upward of $750,000 for ephemeral vertical ads, '15 was a wild ride for the Venice, Calif.-based startup. Here are four noteworthy developments that kept Snapchat top of mind for digital marketers this year. 1. It's quickly catching up to Facebook for video views. People watch 6 billion videos every day on Snapchat, not far from Facebook's 8 billion. That's a big jump from October, when Snapchat claimed to have 4 million daily video views. More generally, it's become one of the buzziest platforms around. For instance, the digital music company iHeartRadio generated 340 million impressions on the mobile app during its two-day music festival in mid-September, an industry source told Adweek. 2. Publishers have Snapchat-focused newsrooms. That kind of traffic has publishers lining up to be on the platform. When Snapchat revealed plans to launch a news portal with 11 major media brands in January, observers questioned if the platform had enough scale to keep publishers and... Continue reading at 'AdWeek'

[ AdWeek | 2015-12-15 00:00:00 UTC ]
News tagged with: #vertical video

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U.S. Book Show: Book Biz CEOs Discuss Navigating Rapid Changes

More than 800 attendees joined PW and the AALA at this year's U.S. Book Show, where executives from Abrams, Baker & Taylor, Scholastic, and Simon & Schuster kicked off programming with insights on the state of the industry, AI, nurturing talent, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-23 04:00:00 UTC ]
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Charges dropped against 4 in Toronto Indigo bookstore vandalism

Charges have been dropped against four of the 11 people charged with mischief and criminal harassment, which police called "hate-motivated," after an Indigo bookstore was vandalized last fall. Continue reading at CBC

[ CBC | 2024-05-22 13:48:29 UTC ]
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EDC Has Small Fiscal 2024 Profit Despite Big Sales Decline

Sales and profits at Educational Development Corp. soared in the early months of the pandemic, but the company has labored to downsize its business after overexpansion led to rising expenses. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-22 04:00:00 UTC ]
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U.S. Book Show 2024: Spotify Is Ready to Shake Up the Audio Market

The world’s most popular streaming service has expanded into audiobooks, with a suite of services to offer publishers, authors, and agents and with a listening base hungry for audiobook content. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-20 04:00:00 UTC ]
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U.S. Book Show 2024: Money Talks

Finance maven and TikTok sensation Vivian Tu wants to be your new rich best friend, someone who will help you navigate the world of personal finance—and help you get rich, too, just like her. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-20 04:00:00 UTC ]
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U.S. Book Show 2024: Meet the Speakers

On May 22, the much-anticipated U.S. Book Show, held by Publishers Weekly and the Association of American Literary Agents, will present an in-person educational conference for agents, editors, marketers at NYU’s Kimmel Center in New York City, bringing the industry together for continuing... Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-20 04:00:00 UTC ]
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Children's Institute 2024: Bookselling in the Big Easy

New Orleans indies are vibrant community hubs in one of the liveliest and most colorful cities in the country. They not only sell books -- many offer innovative programming for both adults and children. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-17 04:00:00 UTC ]
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Print Book Sales Fell 4% in April as Nonfiction Struggles

The decline was due in part to an earlier Easter this year, as well as the continued soft sales in the nonfiction category, according to Circana BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-15 04:00:00 UTC ]
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How Fall Became The Big Season in Book Publishing

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[ Book Riot | 2024-05-10 18:14:10 UTC ]
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4 New Debut Novels by Women That We Loved

This diverse slate of standout debut novels by women spans genre, from historical saga to contemporary comic novel to postapocalyptic fantasy, as well as the globe, from California to a far-flung Nordic isle. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-10 04:00:00 UTC ]
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Marvel’s making an ‘interactive story’ based on the What If...? show for Apple Vision Pro

As a bona-fide hater of actual reality, virtual reality is very appealing to me. However, I’m not that into 100 hour AAA games like Asgard’s Wrath 2 or Half Life: Alyx. I’m into short interactive experiences that can’t be had anywhere else. Good news for me? The Apple Vision Pro is getting a... Continue reading at Engadget

[ Engadget | 2024-05-08 18:39:58 UTC ]
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UK audiobook downloads up 17% last year, Publishers Association data shows

Audiobooks are fast becoming ‘a major route to market for consumers of books’, the trade body saysThe number of UK audiobook downloads increased by 17% between 2022 and 2023, according to new data from the Publishers Association (PA).Revenue from audiobooks rose 24% across the same period to... Continue reading at The Guardian

[ The Guardian | 2024-05-07 15:28:43 UTC ]
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4 New Books on Tantalizingly Esoteric Topics

Four new titles offer deep dives into decidedly niche but surprisingly rich subjects, from silk and female ejaculation to borderline personality disorder and the devil. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-26 04:00:00 UTC ]
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4 New Books on Pioneers of American Performing Arts

Four new titles look at the visionaries who transformed the performing arts in 20th-century America, from group portraits of trailblazing ballerinas and jazz legends to biographies of a folk icon and Broadway director. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-26 04:00:00 UTC ]
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U.S. Book Show to Offer a Day of Education and Connection

The one-day event, produced by PW in cooperation with the AALA, is set for May 22 at NYU and will include a roundtable discussion featuring four publishing CEOs; a closing keynote by TikTok star and author Vivian Tu; and panels featuring such well-known industry players as Reagan Arthur, Dawn,... Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-25 04:00:00 UTC ]
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4 New Books on Women in the Arts and Sciences

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[ Publishers Weekly | 2024-04-11 04:00:00 UTC ]
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Measurement Companies Are Making ‘Big Data’ Moves Ahead of NewFronts and Upfronts

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[ AdWeek | 2024-04-04 19:17:06 UTC ]
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OCLC Acquires CloudLibrary Digital Content Platform

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[ Publishers Weekly | 2024-04-02 04:00:00 UTC ]
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