When Snapchat's CEO Evan Spiegel took the main stage at this year's Cannes Lions International Festival of Creativity, the crème de la crème of advertising conferences, his company's prominent place in the marketing world seemed solidified. But that was only one of the big moments in 2015 that suggested his mobile app—with millions of teens and college kids who use it constantly—would become a mainstay for brands. From convincing publishers to set up Snapchat-specific newsrooms to charging brands upward of $750,000 for ephemeral vertical ads, '15 was a wild ride for the Venice, Calif.-based startup. Here are four noteworthy developments that kept Snapchat top of mind for digital marketers this year. 1. It's quickly catching up to Facebook for video views. People watch 6 billion videos every day on Snapchat, not far from Facebook's 8 billion. That's a big jump from October, when Snapchat claimed to have 4 million daily video views. More generally, it's become one of the buzziest platforms around. For instance, the digital music company iHeartRadio generated 340 million impressions on the mobile app during its two-day music festival in mid-September, an industry source told Adweek. 2. Publishers have Snapchat-focused newsrooms. That kind of traffic has publishers lining up to be on the platform. When Snapchat revealed plans to launch a news portal with 11 major media brands in January, observers questioned if the platform had enough scale to keep publishers and... Continue reading at 'AdWeek'
[ AdWeek | 2015-12-15 00:00:00 UTC ]
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An inside look at the debut speculative novel so charming that Avid Reader Press executive editor Margo Shickmanter preempted it from her bathtub. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-16 05:00:00 UTC ]
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The online publishing service has been criticised for the way it has allowed extremist propaganda to flourish on the siteIt’s funny how naive smart people can be sometimes. Take the founders of Substack, a US-based online platform that enables writers to send digital newsletters directly to... Continue reading at The Guardian
[ The Guardian | 2024-01-06 16:00:14 UTC ]
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How the digital media industry had to come to grips with growing privacy requirements. Continue reading at Digiday
[ Digiday | 2023-12-22 05:01:00 UTC ]
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The final episode of Digiday’s Oral History of Ad Tech discusses how the digital media industry has moved faster than those charged to keep it in check, with Ana Milicevic of Sparrow Advisers sharing her insights. In this episode, she discusses how the blurred lines between data management... Continue reading at Digiday
[ Digiday | 2023-12-22 05:01:00 UTC ]
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In talking about my debut story collection, House Gone Quiet, with friends and family, I’ve often found myself pitching the merits of the short story form itself. Due to habit or book marketing or a lack of exposure, it’s simply the case that most fiction readers who enter a bookstore are... Continue reading at Electric Literature
[ Electric Literature | 2023-12-19 12:00:00 UTC ]
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An increase in its First Day Complete sales and lower costs in its second period resulted in a jump in earnings, on flat sales, at Barnes & Noble Education, which operates more than 1,270 college stores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-07 05:00:00 UTC ]
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In comments submitted to the U.S. Copyright Office this week, the Association of American Publishers slammed assertions by the tech industry that fair use permits AI developers to use copyrighted works to train their systems without permission or compensation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-06 05:00:00 UTC ]
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The best science fiction and fantasy book deals of the day, curated by Book Riot. Continue reading at Book Riot
[ Book Riot | 2023-12-04 16:55:30 UTC ]
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Bestselling YA author Brigid Kemmerer sells a romantasy trilogy to Avon, Lyons buys a book on the rise of Major League Soccer, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-01 05:00:00 UTC ]
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'Taylor Swift: A Little Golden Book Biography,' now in its 7th month on sale, is the #7 book in the country. Plus Snoop Dogg and Earl “E-40” Stevens serve up a new cookbook, 'Goon with the Spoon,' and Skyward series author Brandon Sanderson remains 'Defiant.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-01 05:00:00 UTC ]
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Centre for Literacy in Primary Education records a 26% increase since its first report in 2017, but stresses continuing inequities in representationThirty per cent of children’s books published last year featured racially minoritised characters, according to new research.The sixth report on... Continue reading at The Guardian
[ The Guardian | 2023-11-30 15:21:11 UTC ]
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From twisty thrillers to classic whodunits, these four mysteries will keep you on the edge of your seat. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-30 00:00:00 UTC ]
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Covering a broad range of topics and experiences, these essay collections provide insights into art, literature, aging, friendship, and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-30 00:00:00 UTC ]
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Categorising fiction may help to sell books, but it says little about how writers write or readers readIn her Reith lecture of 2017, recently published for the first time in a posthumous collection of nonfiction, A Memoir of My Former Self, Hilary Mantel recalled the beginnings of her career as... Continue reading at The Guardian
[ The Guardian | 2023-11-27 12:30:00 UTC ]
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Bookseller Katherine Morgan has founded her own online bookstore—all while working two gigs at Bookshop.org and Powell's City of Books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-27 05:00:00 UTC ]
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It's important to keep dads preoccupied over the holidays. If your dad isn't a pigskin sort of dad, perhaps he's a Civil War or World War II sort of a dad, or perhaps even a naval warfare type. If he is, these books may help keep this year's holiday season a bit more peaceful. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-17 05:00:00 UTC ]
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Revenue in the quarter ended September 30, 2023, rose 8% over fiscal 2023 at HarperCollins, and profits jumped 67%. Executives at parent company News Corp expect the publisher to show marked improvement over last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-10 05:00:00 UTC ]
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Three of the Big Five publishers struggled in the first nine months of 2023, according to recent financial results, as the industry coped with sagging sales and rising costs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-10 05:00:00 UTC ]
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Joy Buolamwini, author of "Unmasking AI: My Mission to Protect What Is Human in a World of Machines," joins the L.A. Times Book Club on Nov. 14. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-11-03 00:31:12 UTC ]
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A new book argues that corporate publishing has transformed what it means to be an author. Continue reading at New Yorker
[ New Yorker | 2023-11-01 10:00:00 UTC ]
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