When Snapchat's CEO Evan Spiegel took the main stage at this year's Cannes Lions International Festival of Creativity, the crème de la crème of advertising conferences, his company's prominent place in the marketing world seemed solidified. But that was only one of the big moments in 2015 that suggested his mobile app—with millions of teens and college kids who use it constantly—would become a mainstay for brands. From convincing publishers to set up Snapchat-specific newsrooms to charging brands upward of $750,000 for ephemeral vertical ads, '15 was a wild ride for the Venice, Calif.-based startup. Here are four noteworthy developments that kept Snapchat top of mind for digital marketers this year. 1. It's quickly catching up to Facebook for video views. People watch 6 billion videos every day on Snapchat, not far from Facebook's 8 billion. That's a big jump from October, when Snapchat claimed to have 4 million daily video views. More generally, it's become one of the buzziest platforms around. For instance, the digital music company iHeartRadio generated 340 million impressions on the mobile app during its two-day music festival in mid-September, an industry source told Adweek. 2. Publishers have Snapchat-focused newsrooms. That kind of traffic has publishers lining up to be on the platform. When Snapchat revealed plans to launch a news portal with 11 major media brands in January, observers questioned if the platform had enough scale to keep publishers and... Continue reading at 'AdWeek'
[ AdWeek | 2015-12-15 00:00:00 UTC ]
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Nonprofit library technology cooperative OCLC, the company behind WorldCat, has acquired CloudLibrary, a technology platform offering patrons access to digital content through libraries, from library e-book vendor Bibliotheca. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-02 04:00:00 UTC ]
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Amazon's Big Spring Sale has brought a $30 discount to the company's upgraded e-reader, the Kindle Paperwhite Signature. It's down to $160 instead of the $190 list price for Prime members. That's not an all-time low (we saw it drop to $125 for Prime Day last July) but still a decent discount on... Continue reading at Engadget
[ Engadget | 2024-03-20 16:30:29 UTC ]
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There's another jumbo-sized Amazon sale on the way. The Big Spring Sale, as it's called, will run from March 20 to March 25 and include a variety of discounts on "seasonally relevant items." This doesn't look to be another Prime Day situation, however; Amazon says most of the offers will be... Continue reading at Engadget
[ Engadget | 2024-03-15 16:15:34 UTC ]
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Book piracy is costing the Italian book market more than a quarter of its overall value, according to a study commissioned by the AIE. The post Piracy in Italy: Study Shows Book Industry Losing €705 Million Annually appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-03-08 22:07:51 UTC ]
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Katie Pryde, owner of the comic shop Books with Pictures is leading an industry effort to improve the quality of comics metadata and explains the new standards just released by ComicsPRO at its annual meeting. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-08 05:00:00 UTC ]
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Brad Weekes was 25 years old and working as a senior associate at public affairs firm Kivvit when Crain's named him to the 2020 class of 20 In Their 20s. The East New York native's goal at the time: Pressure lawmakers to make positive changes.In many ways, Weekes was already doing just that. At... Continue reading at Crains New York
[ Crains New York | 2024-03-06 20:37:04 UTC ]
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Bestselling author Jennifer Weiner signs a five book deal with William Morrow, Amistad takes a book about a true American power couple, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-01 05:00:00 UTC ]
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Hafsah Faizal whirls onto our children’s fiction list at #8 with the YA vampire fantasy ‘A Tempest of Tea.’ Plus Jennifer L. Armentrout takes readers deeper into the world of her Blood and Ash series, and ‘The Woman in the Window’ author A.J. Finn’s story continues. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-01 05:00:00 UTC ]
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This week, four authors of acclaimed debut novels—Xochitl Gonzalez, Rachel Lyon, Lucas Rijneveld, and Adelle Waldman—return for their sophomore efforts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-29 00:00:00 UTC ]
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Four new books out this week zero in on various aspects of American life that women quietly helped pioneer, from fashion photography and spycraft to car culture and crosswords. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-29 00:00:00 UTC ]
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The veteran comics creator’s first full-length graphic memoir, ‘I’m So Glad We’ve Had This Time Together’ (Pantheon), is a coming-of-age story mixed with a family history so unsparingly honest that his mother dreaded its publication. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-27 05:00:00 UTC ]
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Are utopias becoming a trend in fiction during this dystopian era? The debut novel from Phillip B. Williams, 'Ours,' embraces magic without ignoring reality. Continue reading at Los Angeles Times
[ Los Angeles Times | 2024-02-24 11:09:13 UTC ]
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Winter Institute 2024 brought more than 950 members of the American Booksellers Association together in Cincinnati, Ohio, February 11–14. In a photo essay, we collected a sampling of memorable moments and familiar faces from the show. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-21 05:00:00 UTC ]
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This was a regular feature of my childhood, though it feels so long ago and far away, conceptually as well as literally, that I nearly forgot it ever happened: I’d go into town to the mall with my mom, and she’d drop me at the doors of the Borders or Barnes and Noble while she […] Continue reading at Literrary Hub
[ Literrary Hub | 2024-02-19 09:55:59 UTC ]
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When some books, including best sellers, were conspicuously absent from the science fiction Hugo Awards last year, writers and fans became suspicious. Continue reading at The New York Times
[ The New York Times | 2024-02-17 13:11:43 UTC ]
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Histories of reluctant mayors, edgy newspapers, and scandalous divorces, plus a book of moving conversations with New Yorkers speaking near-dead languages, remind us of the sheer breadth of stories available in the Five Boroughs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-15 05:00:00 UTC ]
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Black nature writing, burnt cake, how paperback books played a role in World War II, and more of today's best book deals. Continue reading at Book Riot
[ Book Riot | 2024-02-04 11:00:00 UTC ]
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