3 Qualities Advertisers Seek in a Publishing Partner

An inside look at what advertisers look for when selecting print and digital publisher partners. By Kevin Rehberg, Vice President, Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2020-02-27 18:23:48 UTC ]
News tagged with: #publishing partner #vice president #digital publisher

Other Publishing stories related to: '3 Qualities Advertisers Seek in a Publishing Partner'

Worms Battlegrounds and Nutjitsu are the first self-published games on Xbox One

Microsoft caught everyone's attention back when it introduced ID@Xbox. Now, nearly six months after the indie developer program was revealed, we're finally seeing the first titles to come out of it: Worms Battlegrounds and Nutjitsu. At this point,... Continue reading at Engadget

[ Engadget | 2014-02-10 00:00:00 UTC ]
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IAB To Advertisers: Time to Step Up Your Mobile Game

The Interactive Advertising Bureau primarily exists to help grow the pie of digital advertising dollars. So, as it kicks off its annual leadership meeting this week, it's focusing on where that growth is expected to occur: mobile.Today, the IAB -- along with a group of publishers including AOL,... Continue reading at Advertising Age

[ Advertising Age | 2014-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #conde nast #ad agencies

When Publishers Pay for Video Ad Views

Quality video ad inventory is still scarce. That's why companies such as Conde Nast, Meredith, AOL, and Entrepreneur.com are eager to generate as many video views as they possible can, and why they buy traffic from platforms like Swagbucks to help.The post When Publishers Pay for Video Ad Views... Continue reading at Digiday

[ Digiday | 2014-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers pay #conde nast #video views #buy traffic

DreamWorks Takes Publishing In-House

DreamWorks Animation is launching DreamWorks Press as an internal umbrella for digital and print books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dreamworks animation #print books

February’s Top Reviews of Self-Published Books from BlueInk Review

February's notable reviews of self-published titles include stars for a 'startling' memoir about the Vietnam War and a 'fascinating' exploration of human rights. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #top reviews #self-published books #blueink review #vietnam war #human rights

LinkedIn Is Looking More Like a Publisher as It Grows Its Native Ad Business

LinkedIn is looking more and more like a publisher these days. The professional networking site eschews the term, but its recent moves suggest otherwise, from its Influencers blog network to its acquisition of news reader Pulse and the introduction of native advertising. (LinkedIn calls them... Continue reading at AdWeek

[ AdWeek | 2014-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #make money #thought leadership #user engagement #technology company

Advertising sales could transform as programmatic trading takes off

Computer auction-based system is set to go beyond its roots in display sector but questions remain on transparencyProgrammatic trading of advertising has been around for a decade or so, but advocates believe 2014 could be the year it breaks out beyond its online display roots and takes hold in... Continue reading at The Guardian

[ The Guardian | 2014-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #select group #key component

Canadian Government Signs E-book Consent Agreements with Four Publishers

After what the government said was an 18-month investigation, Canada’s Competition Bureau has reached consent agreements with four multinational publishers regarding their ebook pricing policies. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #multinational publishers #competition bureau

Finding the Value in Digital Publishing

Digital—readers, advertising, revenue—is growing, but publishers are managing that growth in different ways depending on where their value propositions lie. For a news-driven operation, that could mean emphasizing speed and developing paid products in niche verticals. It could be offering... Continue reading at Folio Magazine

[ Folio Magazine | 2014-02-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishing

WEbook Relaunches as New Publishing Platform

Billing WEbook as a digital “slush pile,” Ardy Khazaei, its former president, told PW in 2009 that the Web site aimed to match agents with the kinds of manuscripts they were looking to represent. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing platform #told pw

Should The Washington Post, The New York Times, and other Top Publishers Pool Their Video in a Consortium?

Interested in the business of high-quality web video? There&rsquo;s a lot of good stuff from Washington Post video GM Steven Schiffman in this Beet.TV interview about the Post&rsquo;s broad-strokes strategy for the business side of video. ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business side #good stuff #tv interview

Ed Sheeran to publish book with childhood friend

Cassell Illustrated will publish a book with UK singer-songwriter Ed Sheeran and his childhood... Continue reading at The Bookseller

[ The Bookseller | 2014-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publish book #childhood friend #ed sheeran #cassell illustrated

Intersections: Data and Digital Advertising

As they now become digital publishers, newspaper organizations have a glut of audience insight into what both readers want and advertisers want to know. &ldquo;Newspapers &hellip; are among the most trusted brands for providing valuable a ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital advertising #digital publishers #trusted brands

Time Inc. Ad Revenue Grows, but Only Because It Bought AmEx Publishing

Time Warner, the media company that owns HBO and the Warner Bros. film studio as well as Time Inc. for a few more months, surpassed analysts' estimates for both fourth-quarter revenue and profit in results reported on Wednesday.Excluding some items, earnings were $1.17 a share, the New... Continue reading at Advertising Age

[ Advertising Age | 2014-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #warner bros #film studio #york-based company #data compiled #pay-tv providers #fourth quarter

First self-publishing MA offers DIY education

University of Central Lancashire will coach students to make the most of their manuscriptsThe University of Central Lancashire has announced the launch of what it describes as the world's first degree in self-publishing.The MA will begin in September, and course leader Debbie Williams believes... Continue reading at The Guardian

[ The Guardian | 2014-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #established names

Charlie Chaplin's only novel published for the first time

Footlights, the screen legend's unseen prequel in prose to the film Limelight, reflects his sadness at declining stardomRead an extract from Footlights by Charlie ChaplinThe only work of prose fiction ever written by Charlie Chaplin, a dark, nostalgic novella which was the root of his great... Continue reading at The Guardian

[ The Guardian | 2014-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mental health

U.K. Indie Saqi Books Seeking Investor

London-based independent publisher Saqi Books is examining its strategy as it seeks an investor. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-04 00:00:00 UTC ]
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Indigo Third Quarter Sales Rose 3%

Revenue at Indigo Books & Music rose 3.0% in the third quarter ended December 28, 2013 compared to the same period in 2012. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-04 00:00:00 UTC ]
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Issues on the Ether: How Is Self-Publishing Maturing?

This week's Publishing Perspective's #EtherIssue looks at the debate about quality and changing perceptions of the self-publishing community in the broader market. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing perspective ##etherissue #self-publishing community