Home of the original Shake Shack and lined by food carts and the sprawling Eataly marketplace, it’s not difficult to find a good meal in Manhattan’s Madison Square Park. Nor is it easy to stand out. Taste of Home found a way, when, last December, it offered passersby a chance to win a dinner inside a life-sized gingerbread house. It was part of the magazine’s fifth annual "Gingerbread Boulevard," an installation Taste of Home has become known for, which involves a life-sized gingerbread house placed in the middle of the park. One of the most difficult tasks in pulling the boulevard together each year has been coming up with “something more dazzling” than in years past, says Vanessa Bailey, senior marketing director at Trusted Media Brands, Taste of Home's parent company. The Gingerbread Boulevard is an example of a tried-and-true tactic among magazines: creating an experience away from print pages or phone screens, connecting directly with readers and potential subscribers. These experiential marketing events, which can range from conferences to pop-up shops or festivals, provide publishers a way to connect advertisers to readers, as well as drive traffic, increase brand awareness and attract new subscribers. For some, it has also become a way to build a synonymous event, one that participants think of when they hear the publication’s name. To build deeper, lasting engagements the events need a unique twist and value proposition, but most importantly, they need to... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-08-13 15:42:27 UTC ]
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Written By: Graeme Neill Publication Date: Mon, 22/08/2011 - 15:00 Simon & Schuster US has signed a deal to publish the physical editions of John Locke's Donovan Creed novels in North America. In June, Locke became the first self-published author to sell more than one million ebooks... Continue reading at The Bookseller
[ The Bookseller | 2011-08-22 00:00:00 UTC ]
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As Don Henley told the New York Times, what's at stake is "fairness" and "parity." The Eagles lead singer, who also heads a group called the Recording Artists Coalition, was referring to a revision to copyright law, made in the 1970s, that could drastically affect the ownership of some of the... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-08-19 00:00:00 UTC ]
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Digital technology is transforming the world of textbook publishing much as it is changing every other aspect of the book world. Digitization is bringing down the cost of textbook content, transforming static print works into interactive learning experiences and allowing publishers to create and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-08-19 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 18/08/2011 - 15:35 Canadian novelist Kate Pullinger has said the power of Amazon, Apple and Google has put publishers in a "difficult situation". read more Continue reading at The Bookseller
[ The Bookseller | 2011-08-18 00:00:00 UTC ]
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The good news: Publishers aren't cutting manufacturing and production budgets as much as they did last year. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-18 00:00:00 UTC ]
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Amazon moved aggressively to fulfill its new ambition to publish books as well as sell them, announcing that it had signed Timothy Ferriss, the popular self-help guru. Continue reading at The New York Times
[ The New York Times | 2011-08-17 00:00:00 UTC ]
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Laura Frerer-Schmidt has been named publisher with Rodales Womens Health magazine. Slated to begin her new position on September 6, Frerer-Schmidt comes from Self magazine, where she was associate publisher. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-16 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Tue, 16/08/2011 - 08:45 The Edinburgh International Book Festival has said it has no relationship with print-on-demand publisher Publish America, after the US firm sent letters to its mailing list of authors promising their books will be... Continue reading at The Bookseller
[ The Bookseller | 2011-08-16 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Tue, 16/08/2011 - 15:46 Amazon's move into publishing is a "concern" and the business is close to being in a monopolistic position, according to the c.e.o. of HarperCollins. Victoria Barnsley was the latest book trade figure to appear on BBC Radio 4's... Continue reading at The Bookseller
[ The Bookseller | 2011-08-16 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Mon, 15/08/2011 - 15:49 Waterstones m.d. James Daunt has accused publishers of being lax in not paying enough attention to the physical quality of books while warning bricks and mortar bookshops will not survive unless they are good enough. read more Continue reading at The Bookseller
[ The Bookseller | 2011-08-15 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Wed, 10/08/2011 - 09:40 FIve US publishers and Apple have been named in a US lawsuit alleging the companies "illegally fix prices of electronic books" and that the five publishers "forced Amazon to abandon its discount pricing and adhere to a new... Continue reading at The Bookseller
[ The Bookseller | 2011-08-10 00:00:00 UTC ]
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Move Over Rubik's Cube ... There's a New, Addicting Puzzle in Town App: Esquire's Hardest Puzzle Ever Produced by: Esquire magazine (Hearst) Price: First level and sponsor level are free; next four levels cost $4.99 (total) to... Continue reading at Publishing Executive
[ Publishing Executive | 2011-08-10 00:00:00 UTC ]
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In the first half of 2011, the magazine industry was abuzz with news of the latest digital editions, Apples subscription mandates for publishers selling their wares through the App Store and those stepping away from Apples model to go the HTML route for app offerings. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Tue, 09/08/2011 - 09:43 July retail sales saw a modest improvement, according to figures from the British Retail consortium, though book sales fell to their lowest level for seven years with food continuing to outperform non-food items. read more Continue reading at The Bookseller
[ The Bookseller | 2011-08-09 00:00:00 UTC ]
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January to June 2011 saw mixed results for major publishers ad page results. Bonniers 29 titles experienced the highest growth out of six major publishers included in a set of data from MagazineRadar; Conde Nast, Hearst, Hearst-owned Hachette, Time Inc. and Meredith Corporation ad pages were... Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Mon, 08/08/2011 - 16:08 Literary agent Andrew Wylie has said publishers need to "stand firm" in the face of digital companies like Amazon and Apple or risk being locked into an insupportable business model that is unable to reward writers. In an... Continue reading at The Bookseller
[ The Bookseller | 2011-08-08 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Fri, 05/08/2011 - 14:16 Companies that publish phonics material have warned overseas sales are being lost as a result of a government listing of approved phonics programmes. Last month the Department for Education published a new, slimmed-down list... Continue reading at The Bookseller
[ The Bookseller | 2011-08-05 00:00:00 UTC ]
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The Association for Retail Environments [ARE] is reinventing and growing its bimonthly magazine, Retail Environments, to have a broader industry wide circulation and coverage of membership-centric topics. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-05 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Wed, 03/08/2011 - 09:14 Facebook has bought the innovative ebook publisher Push Pop Press but will not use the company to publish ebooks. The giant social networking website will instead use PPP's platform and technology to give "people even richer... Continue reading at The Bookseller
[ The Bookseller | 2011-08-03 00:00:00 UTC ]
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Weekly and bi-weekly magazines proved to be more agile in the first half of 2011 than their monthly counterparts, posting a 1.3 percent gain in ad pages, according to MagazineRadar. Monthly magazines ad pages only increased .3 percent during the same period. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-02 00:00:00 UTC ]
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